More about brands – Page 146
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News briefs
Wearables surge despite supply problems
The Covid-19 pandemic has boosted demand for wearable devices to the point of restraining the supply of their components, some of which are common to smartphones and computers, but the biggest sports-specific brand, Fitbit, did not take advantage of this trend. Drawing from the Worldwide Quarterly Wearable Device Tracker set ...
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News briefs
Decathlon France supports the recovery of grassroots sports
Decathlon is supporting the “Soutiens Ton Club” (=Support your Club) initiative, a platform for donations to help sports associations in France, which have been seriously affected by the coronavirus crisis and are likely to have a hard time recovering from it. The program, which was launched on May 19, is ...
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News briefs
Kappa will sponsor a rugby tournament
Kappa will be the official apparel sponsor of the Rugby League World Cup 2021 (RLWC2021), which is scheduled to take place in England in October and November next year. As part of the deal, the Italian sportswear brand will supply kit for all match officials, volunteers and staff at the ...
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News briefs
Moncler 8 Richard Quinn collection is now available
Moncler’s collaborative haute couture collection with Richard Quinn, which was developed in the framework of the Moncler Genius project, is finally available worldwide. The Moncler 8 Richard Quinn collection was first unveiled at the Milan Fashion Week in February, on the occasion of the Moncler Genius launch event, but that ...
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News briefs
Kappa is the new sponsor of the French Metz team
Kappa will replace Nike as the kit sponsor of FC Metz, a French football club that competes in the First League. The Italian sportswear brand is back after nine years, as Kappa had previously been the club’s kit sponsor, from 2006/07 to 2010/11. The new contract will enter into effect ...
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News briefs
The corona crisis boosts Shimano’s stock market value
The stock market capitalization of Shimano hit a record high at 1,897 billion yen (€15.8bn-$17.6bn) on May 19 before decreasing slightly to ¥1,836 billion at the end the month. The share value rose by about 27 percent between May 1 and 31. According to financial analysts, the rise in demand ...
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News briefs
Falke offers its own Community Mask
If you can make good sports socks, you can also make good face masks to protect consumers from coronavirus contamination. We have already reported about the ergonomic UYN Community Mask by Italy’s Trerè Innovation, the former licensee of X-Bionic and X-Socks. It’s now another knitting specialist’s turn to launch its ...
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News briefs
Swedish crash test of bike helmets yields strange results
Hövding was rated as the best bike “helmet” based on a series of crash tests conducted by a Swedish insurance company, Folksam. The second best one was a relatively cheap MIPS helmet from Biltema, a chain of car accessories. While Hövding’s head cover, called the Chief, is not really a ...
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News briefs
Adidas teams up with Allbirds
Adidas announced today a collaboration with Allbirds, the well-known American brand of sustainable footwear, to develop the sport performance shoe with the lowest-ever carbon footprint. The project will involve exploring recyclable material resources as well as the use of renewable energies in manufacturing and transportation. Adidas says the project is ...
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News briefs
A new antibacterial towel for sweaty faces
ProSane Wear, an apparel company based in New York, is launching a reversible antibacterial microfiber towel hoodie, designed to make it possible to wipe sweat from the face without touching the towel directly with the hands. This special design helps minimize bacterial transfer from potentially contaminated surfaces, objects and other ...
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News briefs
Nike releases inspirational video for post-pandemic sports
Nike has launched a new video, available on YouTube and elsewhere. Titled “Never Too Far Down, You Can’t Stop Us,” it uses the competitive comebacks of its athletes – such as Rafael Nadal, Tiger Woods, Naomi Osaka and the Los Angeles Dodgers – as a metaphor for the return of ...
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News briefs
Puma partners with Gold’s Gym
Puma has teamed up with Gold’s Gym for the launch of a co-branded collection of training clothing, footwear and accessories. It is available on puma.com, on the goldgear.com website of Gold’s Gym and at various Gold’s Gym pro shops. The new product launch came a few weeks after Gold’s Gym ...
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News briefs
Synergies with GLP after Li & Fung’s privatization
Li & Fung completed its privatization yesterday, pulling out of the Hong Kong Stock Exchange after 28 years. Following redemption of the shares still trading publicly, Global Logistics Properties (GLP), a company based in Singapore that operates warehouses and owns real estate around the world, now owns 67.67 percent of ...
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News briefs
Decathlon to test turnkey rentals
In June, Decathlon will be testing a service for long-term, turnkey rentals at four of its stores in Paris and eight stores in and around the city of Lyon. In keeping with the spirit of these post-pandemic times, the first products offered will be bicycles. The service provides a guarantee ...
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News briefs
GoPro’s VP of design steps down
According to Bloomberg, GoPro’s vice president of design, Danny Coster, departed “earlier this year,” after a four-year stint. He was previously with Apple. As we have reported, GoPro had a turnover of $119 million in its first quarter of this year, down from $243 million in the year-ago period. Partly ...
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News briefs
Rising tennis star becomes highest-paid female athlete
In Forbes’ estimation, the tennis player Naomi Osaka has become the highest-paid female athlete of all time in annual earnings. The 22-year-old of Japanese and Haitian descent has pocketed $37.4 million since June of last year, breaking the record of $36 million held by Serena Williams, who had broken Maria ...
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News briefs
Macron kits out Rugby Canada and more
Macron, the Italian teamwear specialist, will dress up all the national teams of Rugby Canada, the national rugby federation born in 1974 from the merger of two former federations, under a new longterm sponsoring agreement. Canterbury of New Zealand was the previous sponsor. Macron is already sponsoring the national rugby ...
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News briefs
Puma sponsors Iceland’s small football team
Puma is replacing on July 1 Italy’s Erreà after 20 years as technical sponsor of the Football Association of Iceland (KSI), providing the jerseys for its men’s, women’s and youth teams. Iceland will join other European national teams on Puma’s roster such as Italy, Austria, Serbia, Switzerland and the Czech ...
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News briefs
Adidas launches reusable face mask
Adidas has launched its own washable face mask to help consumers battle the coronavirus pandemic. It is called Face Cover and is made from a soft and breathable material, using a minimum of 40 percent recycled content. Face Cover is not a medically graded mask nor a Personal Protective Equipment, ...
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News briefs
Technogym supports fitness clubs’ re-opening
Technogym’s Mywellness platform will be offering additional features to assist fitness clubs in their re-opening phase. During the lockdown, fitness facilities were able to connect with their members via the Mywellness platform, which allowed them to offer digital coaching and remote support services. Members of the Mywellness community will now ...
