More about brands – Page 148
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News briefs
Under Armour is manufacturing face masks
Under Armour (UA) is making special face masks that require no sewing to support the healthcare professionals at the nearby University of Maryland Medical System (UMMS) in their fight against the coronavirus pandemic. UA’s global headquarters is located in Baltimore, Maryland. The sports brand is also working on face shields ...
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News briefs
Asics invests in Seevix Material Sciences
Asics Ventures, an investment subsidiary of Asics, has taken a stake in Seevix Material Sciences, an Israeli start-up that develops and produces synthetic spider silk. Seevix was established in 2014. The company manufactures a patented man-made spider silk, called SVX, backed by more than ten years of research at the ...
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News briefs
VF Corp. looks at virtual reality
VF Corp. is exploring virtual reality as part of its strong investments intending to become “hyperdigital.” Cemtrex has announced that it has received an order from VF to create a virtual reality (VR) application. The VR application, which is due to be delivered within the current quarter, aims to create ...
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News briefs
Havaianas diversifies
Havaianas has launched a full-fledged collection of beachwear, T-shirts and other textile products for spring/summer 2020 on its website in Europe. The Brazilian brand of rubber shoes has also teamed up with Eastpak on a range of co-branded products. The collaboration has resulted in four items in the bright colors ...
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Article
VF claims it can hike through the Covid storm easily
In releasing its financial results for the fourth quarter ended on March 31, the management of VF Corp. insisted that the company is in a better position than some of its competitors to navigate through the “storm” caused by the coronavirus pandemic for several reasons, including good liquidity, a flexible ...
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News briefs
Nike stores are reopening
As of May 14, all of Nike’s owned stores and more than 95 percent of its partner stores in Greater China and South Korea were open, although some still have shortened hours. Store traffic there remains low, according to Nike, but overall retail traffic and conversion rates are rising and ...
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News briefs
Brands believe in sponsorship despite coronavirus
A large majority of brands involved in the sponsorship of sports and entertainment events in Europe (72 %) are planning to extend their sponsorship deals despite the uncertainty caused by the coronavirus pandemic. The recent survey by the European Sponsorship Association (ESA), entitled “Sponsorship Sentiment Tracker,” also found that more ...
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News briefs
Wilson to supply the NBA’s official ball once more
Wilson has a signed a multi-year deal with the National Basketball Association (NBA) to supply official game balls for it and its related leagues. Wilson is replacing Spalding, which has supplied the NBA’s balls for past eight years. Before that, Wilson had been the official supplier since 1946. No details ...
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News briefs
Adidas pairs Covid-19 donations to exercise tracking apps
Adidas is launching the #HomeTeamHero Challenge to support the Covid-19 pandemic’s essential workers. For every hour of app-tracked exercise from May 29 to June 7 Adidas will donate $1 to the Covid-19 Solidarity Response Fund of the World Health Organization (WHO). The objective is to reach one million hours. The ...
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News briefs
Under Armour’s lending covenants are relaxed
Under Armour has obtained a revision to its credit agreement with JP Morgan Chase that reduces it required debt/Ebitda ratio but forces it to maintain a minimum liquidity of $450 million through the end of 2021. Also, the aggregate revolving credit facility has been cut from $1.25 billion to $1.10 ...
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News briefs
Decathlon Germany implements “Scan & Go”
Decathlon has started to offer a “Scan & Go” option in its German stores. It makes use of MishiPay mobile technology that allows customers to scan and pay for items by simply using their smartphones. The system thereby minimizes the contact with both check-out devices and the store staff. Customers ...
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News briefs
Li & Fung is going private
Li & Fung will be delisted from the Hong Kong Stock Exchange after Friday, May 15. The Chinese sourcing giant has been trading there publicly since 1973. Shareholder endorsed a proposal to allow the founding family to take the company private, with only 2.85 percent of the votes cast against ...
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ArticleUnder Armour sees drops of 23% in Q1 and up to 60% in Q2
Under Armour reported a 22.8 percent hit on its revenues for the first quarter of 2020, down to $930.2 million, blaming about 15 percentage points of the decrease on Covid-19 and warning that they might drop by between 50 and 60 percent in the second quarter. Unlike its peers, the ...
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News briefs
Kelme to replace Adidas as Watford’s kit sponsor
Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...
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News briefs
Former Nike manager works for the Higg Index
Higg Co., the developer of the Higg Index for the measurement of the sustainability of textile products, has hired Del Hudson, a former executive of Nike, as its new vice president of marketing and communications. Hudson spent 20 years at Nike on communication and sustainability at various locations. He then ...
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Article
Acushnet posts lower-than-expected sales and profits
The first-quarter results of Acushnet, the American golf company controlled by Fila Korea, did not meet analysts’ expectations. Sales declined by 5.8 percent to $408.7 million, or by 4.6 percent in constant currencies, due to a decrease in Titleist golf ball sales and FootJoy golf wear, hampered by Covid-19. As ...
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News briefs
Nike supports new wastewater management training
Nike is collaborating with the ZDHC Roadmap to Zero Programme and the Water Environment Federation (WEF) on a new training program that aims to improve water and wastewater management in the textile supply chains around the world. The organizations are collaborating on further developing the WEF training manual, exams and ...
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News briefs
Arc’teryx places a creative Adidas veteran in a top new position
Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand’s first vice president in charge of creative operations. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and ...
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News briefs
Sun Mountain launches golf bags made from recycled plastic bottles
Sun Mountain, the American brand of golf bags, carts and apparel, has introduced a new range of bags made from recycled plastic bottles. It takes around 25 recycled half-liter plastic bottles to form the fabric of each Eco-Lite stand bag, while it takes 30 to make the cart bag in ...
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News briefs
GoPro’s sales are cut by more than half
In line with its previous warning, GoPro reported a turnover of $119 million in the first quarter, more than half the $243 million level of the year-ago period. The transition to a more efficient and profitale direct-to-consumer model reduced operating expenses mitigating the decline in the gross margin, which was ...
