More about brands – Page 150
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News briefs
Oeko-Tex waives fee for mask certification
Since April 20, Oeko-Tex has waived the licence fee for the Standard 100 certification of mouth and nose masks in order to support the safety of the general public during the period of Covid-19. This measure follows the recently announced process changes for certificate renewals during the corona pandemic. The ...
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ArticleAdidas fell by 19% in Q1, sees Q2 down by over 40%
The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is expecting ...
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Article
Decathlon inks a deal with a major Russian marketplace
As it has already done with Kant, one of the major multi-brand sports retailers in Russia, Decathlon has embarked on an unusual cooperation with a major Russian e-tailer, Ozon, which is pushing its own marketplace. The highly verticalized French sports retailer has announced a contract with Ozon to sell 1,500 ...
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Article
UYN and others make masks and do more for Covid-19
Trerè Innovation, the Italian knitter of functional garments sold under the new UYN brand name – which stands for “Unleash Your Nature” – has converted its factory in northern Italy to make 10,000 face masks per day, while gearing up gradually for a re-start of the full production process at ...
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News briefs
Vibram launches new shoe
Vibram is launching the FiveFingers V-Train 2.0, a new model for the spring/summer 2020 collection, for men and women. The shoe is designed for indoor physical activities like pilates or yoga, as well as for heavy workouts that require endurance and agility. The new model is available in black/black, black/blue ...
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News briefs
Nike UK kids
Nike and Ukactive Kids have launched Move Crew, a new initiative designed to help children reach their 60 minutes of daily recommended activity. Ukactive is a British not-for-profit health organization for the physical activity sector. The Move Crew initiative sets daily “activity missions” for children to complete. A new Move ...
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News briefs
Nike Earth Day
Nike has celebrated this year’s Earth Day (April 22) by launching a new program on nike.com that makes it easier to search, shop and learn about the sustainable features of its products. Thanks to a new “Shop Sustainable Materials” tab in the navigation, it is now easier to spot sustainable ...
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Article
Skechers’ net falls by 55%
Skechers USA reported a drop of 54.9 percent to $49.1 million in its net earnings for the first quarter ended March 31 on 2.7 percent lower revenues of $1,242 million. In terms of local currencies, sales were down by 1.2 percent, with a small increase of 2.9 percent in the ...
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Article
Adidas may forego government aid
The Adidas Group said ten days ago that the German government had approved in principle its request to contribute to a €3 billion syndicated revolving credit facility through its state-owned bank, KfW, to help the company weather the Covid-19 crisis. In return, Adidas would not pay dividends for the duration ...
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News briefs
Lululemon's CFO leaves
Lululemon has announced the departure of its current chief financial officer, Patrick Guido, on May 8. He will be joining the Asbury Automotive Group as senior vice-president and chief financial officer. Meghan Frank, Lululemon’s senior vice-president of financial planning & analysis, and Alex Grieve, vice-president and controller, will take over ...
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News briefs
Alibaba to expand its cloud
According to Reuters, Alibaba Group Holding will be investing 200 billion yuan (€26.1bn-$28.3bn) over three years to bolster its data center and develop semiconductors and operating systems for its cloud-computing infrastructure. The Covid-19 pandemic has spurred demand for business software in China, and high data volumes occasioned by quarantines have ...
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Article
Saucony, Europe and e-commerce helped Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide fared relatively well in the first quarter ended on March 28 - given the challenging conditions caused by Covid-19 – thanks mainly to higher online sales and strong performance in Europe and by the Saucony brand.
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News briefs
Nike signs up WNBA star
Nike has announced a multi-year shoe and apparel endorsement deal with Sabrina Ionescu. The financial terms of the agreement have not been disclosed. The Women’s National Basketball Association (WNBA) player was named Naismith Player of the Year and AP Player of the Year during her last year at the University ...
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Article
VF lowers its outlook, refinances
While releasing new financial data and targets and announcing new measures to refinance itself, VF Corporation indicates that it wants to acquire more fast-growing action brands like Altra or Icebreaker and become more “vertical,” boosting a direct-to-consumer (DTC) business that has come to represent 39 percent of its turnover.
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Article
GoPro will focus more on DTC
While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...
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News briefs
Amazon wants to name the Tottenham stadium
Amazon is emerging as a contender to become the main sponsor of Tottenham’s new stadium, according to reports in the Daily Mail. The British newspaper also indicates, however, that any agreement for the naming rights of the stadium is far from complete, especially in consideration of the general uncertainty caused ...
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News briefs
Wolverine changes its brand structure
By May 30 at the latest, Todd Spaletto will be stepping down as president of Wolverine Worldwide’s Michigan Brands group, which consists of the Merrell, Chaco, CAT Footwear, Hush Puppies and Sebago brands. Rather than replace him in the post, Wolverine is promoting three executives and dividing responsibility for its ...
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News briefsKlättermusen processes new type of organic cotton
With the Ansur Windproof series, Klättermusen, the Swedish outdoor brand well known for its sustainable products, is introducing a new windproof alpine and trekking outerwear line made of Katla Cotton, a new variety of organic cotton certified by the Global Organic Textile Standard. Klättermusen describes the material as an organic ...
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News briefs
Anta took some market share in Q1
Anta Sports Products was apparently less affected by the coronavirus outbreak during the first quarter in its home market than the big international brands, which previously reported declines of up to 80 percent in the country. In a preliminary statement, Anta, which operates mainly in China, indicated that retail sales ...
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Article
Columbia provides a detailed Covid-19 update
Columbia Sportswear has suspended its quarterly dividend, its stock repurchase program and the guidance that it had given on Feb. 6 for its results in the first half of 2020 and the whole financial year. The company will give a new update when it comes out with its first-quarter ...
