More about brands – Page 151
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News briefs
Wolverine holding virtual-only AGM
Wolverine Worldwide announced on April 17 that its annual general meeting of shareholders will be held in a virtual-only format on April 30, due to pubic health consideration related to the Covid-19 pandemic. Shareholders who were registered as such on March 18 will be invited to visit a dedicated website ...
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News briefsBenQ and Stotz win Performance Days awards (digitally)
Performance Days, the trade show devoted to functional fabrics, was scheduled to take place in Munich on April 22-30, and was cancelled with no alternative event date due to the Covid-19 crisis. However, a digital fair has been put in place to allow the industry to keep informed about the ...
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ArticleCan wearables help predict viral infections?
Fitbit and Garmin are collaborating with research institutes in the U.S. and Germany to help detect or predict coronavirus contamination. Similar efforts are reportedly underway in other countries as well. Fitbit, the Scripps Research Institute and Stanford Medicine have formed a research consortium to detect, track and contain infectious diseases ...
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News briefs
Nike launches new sandal
Nike has released the Air Max Koko, a new unconventional sandal for women. The Air Max Koko is derived from the Max Air sneaker concept, which has been turned into an atypical summer sandal.
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News briefs
Decathlon sells fitness gear in supermarkets
Sporting goods stores are locked down in France and other countries, but supermarkets are not. While keeping warehouses open to service online orders in France and other countries, Decathlon has joined forces with Franprix, a French grocery store chain, in a test that can help people stay fit at home ...
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News briefs
Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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News briefs
Amazon’s VP for the EU steps down
Roy Perticucci has stepped down as vice president of Amazon’s European operations, responsible for 12 member countries of the European Union. Based in Luxembourg, he was hired for the job in 2013, having held executive posts at Unieuro, Dixons Stores Group, Ground Control, Dixon Stores, Unieuro and Ahold. The reasons ...
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News briefs
UA hires new chief product officer
Lisa Collier will be the new chief product officer at Under Armour, reporting to the company’s president and chief executive, Patrik Frisk, as of April 27. Succeeding Kevin Eskridge, who has resigned and will leave the company in August, she will oversee category management, product, merchandising and design. Collier has ...
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News briefs
Skechers makes donation to Petco
Skechers has donated more than $509,000 to the Petco Foundation, bringing its total contributions toward animal welfare agencies to more than $5.45 million. The latest donation stems from the proceeds of the Bobs from Skechers collection. Petco is helping pet shelters and other such agencies in the U.S. handle some ...
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News briefs
Adidas partners with Carbon to make face shields
As we reported at the time, Adidas began working in 2017 with an American 3D-printing start-up called Carbon to produce midsoles for the Futurecraft 4D model with a proprietary technique called Digital Light Synthesis (DLS). Now, to help with the Covid-19 pandemic, the two companies are using the same technique ...
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News briefs
Vans signs Tony Hawk
Vans has signed the famous skateboarder and former X-Games star Tony Hawk as a global brand ambassador. He will be promoting the brand’s global platforms and produce a new competition for professional vert (halfpipe) skating, while continuing to serve as a color commentator for the Vans Park Series. Hawk donned ...
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ArticleIntersport Sweden gets protection from creditors
We have already reported about the recent bankruptcy and rescue of Gresvig, the former parent company of Intersport in Norway, and the more recent legal proceedings to save the parent company of Karstadt Sports in Germany. It’s now the turn of Intersport Sweden to seek protection from its creditors through ...
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News briefs
Adidas’ Covid-19 auction raises over 100k
A 10-day auction launched by Adidas France and called “Athlètes et Solidaires” – which translates roughly to “Athletes Pitching In” – came to close on April 14, having raised a total of €107,730 for the Hospitals of Paris - Hospitals of France Foundation to help deal with the Covid-19 pandemic. ...
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ArticleAnalysis: Covid-19 sinks sporting goods industry stocks
Declining more than the stock market in general, the share prices of public sporting goods companies have taken a serious beating since the Covid-19 outbreak began with the start of the Chinese New Year, falling overall by 32.3 percent on average through the end of the first quarter.
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News briefs
K2 signs sponsorship deal with Thomas Delfino
K2 Snowboarding has added Thomas Delfino to its sponsorship roster. The 30-year-old Frenchman rode international park and backcountry freestyle before switching to split boarding and freeride expeditions. He has appeared in two movies: Shelter and Zabardast.
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Article
Interesting anti-virus action online
Provided that they have sufficient staff at their warehouses, brands are still able to sell products online that cannot be sold by retailers whose stores are closed because of national coronavirus lockdowns. In a nice gesture of solidarity, brands like Ortovox and Leki in Germany are giving a portion of ...
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ArticleDecathlon, Nike and others make anti-virus gear
(Updated on April 8) After a successful experiment in Italy (see our previous issue), Decathlon is working with the same Italian 3D printing specialist to adapt its Easybreathe snorkeling masks for the production of respiratory masks that it is donating to hospitals in France and Spain. It has taken all ...
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Article
Columbia and VF executives cut their paychecks
Without going as far as Tim Boyle at Columbia Sportswear, Jim Rendle, chairman, president and chief executive of VF Corp., has pledged to cut his compensation in half for the next four months to help save cash for the fight against the coronavirus outbreak. Boyle, president and CEO of Columbia, ...
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ArticleWintersteiger proposes a drying cabinet for disinfection of face masks
To support emergency and medical personnel in times of the Covid-19 pandemic, Wintersteiger has developed a new drying cabinet: The Pure CO18 is used for the chemical-free disinfection of protective masks and hygiene-related utensils. In addition to the drying process, ozone is used to effectively reduce germs. The Austrian ski ...
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Article
Puma will hold a virtual AGM, Adidas will pay rent
Puma announced on April 3 that it was suspending the payment of its dividend for this year. Unlike Adidas, which has decided to postpone its own AGM to a still undefined date, the Wild Cat has decided to stick to the previously scheduled date of May 7, but it will ...
