More about brands – Page 159
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Decathlon opens its first stores in Luxembourg and Kazakhstan
Decathlon will open its first store in Luxembourg, located in the Royal-Hamilius shopping mall, during the first quarter of this year. It will be a “Decathlon City” concept store, with a relatively small area of 630 square meters, spread over two floors.
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Kalk OR included in Petersen Automotive Museum
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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Wintersteiger becomes exclusive worldwide service partner of Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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Karpos is sponsoring an expedition to Antarctica
Karpos is sponsoring Manrico dell’Agnola and his team for their expedition to Antarctica, organized with the Italian National Research Council (CNR). The expedition is set to return at the end of January. The adventure has environmental as well as mountaineering objectives, as dell’Agnola has explained. The team will help determine ...
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Intersport-sponsored athlete reaches South Pole in record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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Rewoolution sponsors work on Icehotel
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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ABS renews brand and product portfolio for Ispo Munich
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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Norrøna takes majority stake in Hvitserk, launches travel company
Norrøna, the family-owned and operated Norwegian outdoor brand that is now the majority shareholder of another Norwegian company, Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, ...
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Atlantic Stars is launching a project with 52 microinfluencers
Atlantic Stars, the Tuscany-based brand of sneakers, is launching a project that is set to involve 52 “microinfluencers,” who will comment on the brand’s products. The microinfluencers will post both comments and photos weekly. Meanwhile, the brand’s Instagram profile will be updated every day with new stories and posts about ...
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Crocs launches fourth edition of its “Come As You Are” campaign
Crocs has launched the fourth edition of its annual “Come As You Are” global marketing campaign. On this occasion, it has added a fifth celebrity ambassador, the Bollywood actor and producer Priyanka Chopra Jonas. The other four are the Chinese actor Yang Mi, the American actor Zooey Deschanel, the South ...
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Slinger Bag engages Nick Bollettieri as head coach for the next three years
Slinger Bag, the innovative, portable tennis ball launcher, has engaged Nick Bollettieri as head coach for the next three years, to provide training content on the brand’s website. Bollettieri was the first tennis coach to create a tennis academy, and he trained big champions like André Agassi, Boris Becker, Monica ...
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Vibram signs partnership with Léo Slemett
Vibram has signed a partnership agreement with Léo Slemett, the French freeride champion. As a brand ambassador, Slemett will also collaborate with Vibram on the development of new solutions for the sport, with a focus on technology and performance. Slemett was born in 1993 in Chamonix, France, a capital of ...
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Kinexon expands partnership with European Handball Federation
Kinexon, the German sports tracking company, has expanded a partnership with the European Handball Federation (EHF) to track both the men’s and women’s tournaments of the European handball championships through 2024. The deal started with the European Handball Federation’s Euro 2020 tournament, taking place from Jan. 9 to 26. Kinexon ...
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Quiksilver and Roxy strike four-year deal with the French Surfing Federation
Quiksilver and Roxy have struck a deal with the French Surfing Federation for the next four years. This notably includes the Summer Olympics coming up this year in Tokyo. The brands are now the official kit suppliers for the French men’s and women’s short-board teams. In parallel, they will develop ...
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K-Swiss signs with Ajla Tomljanovic and Cameron Norrie
K-Swiss has signed multi-year apparel and footwear sponsorship deals with Ajla Tomljanovic and Cameron Norrie. Tomljanovic, a 26-year-old Australian tennis player, is currently 52nd in the WTA standings, having reached a peak rank of 39 last April. She will be wearing the Ultrashot 2 shoe on the court. Norrie, a ...
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Merrell to sponsor the first edition in the U.K. of the Ragnar Relay
Merrell has signed up as the official footwear partner of the first edition in the U.K. of the Ragnar Relay, an American race that is described as the world’s largest overnight relay series. Called Ragnar Trail Forest of Dean, the trail running event will be organized in June by the ...
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Reebok to rollout a new loyalty program
Reebok wants to start the international rollout of a new loyalty program, “Reebok Unlocked.” It was launched in March 2019 for Reebok’s U.S. customers and its 160,000 certified Reebok trainers in the country. To build up Reebok Unlocked, existing programs were examined and evaluated. The aim was to maintain important ...
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Nike extends partnership with CAA
Nike and the Chinese Athletics Association (CAA), China’s governing body for athletics, have extended their partnership through 2033. Their contract was first signed in 2013 and set to run from 2014 to 2021. Nike will be supplying training gear to China’s national athletes for all Olympic Games, and it will ...
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11teamsports is equipping the international e-sports team SK Gaming
In partnership with Nike, the German team sports specialist 11teamsports is equipping the international e-sports team SK Gaming with jerseys and training clothing. The long-term cooperation includes Nike’s merchandising collection, for which 11teamsports is taking over the global distribution. The new collection was presented to the public for the first ...
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Puma signs long-term deal with PSV Eindhoven
In confirmation of a report in our previous issue (SGI Europe Vol. 31 n°1,2 of Jan. 11, 2020), Puma has indeed signed a long-term deal with the Dutch football club PSV Eindhoven. The wildcat is set to become the club’s official kit supplier from July 2020. PSV Eindhoven has won ...
