More about brands – Page 16
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ArticleRussian sporting goods retailers Lestate and Sportmaster launch private label lines
Russian sporting goods company Lestate has submitted an application to the state patent agency Rospatent to register its own brand Rank. At the same time, the Russian largest sporting goods retailer rolled out plans to register the third line of sporting goods under the Athlex brand. Goods under the Rank ...
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News briefsLotto extends partnership with AC Monza
Lotto Sport Italia and Italian football club AC Monza have announced an extension of their partnership agreement until and including the 2025/26 season. The partnership between the sportswear brand and the club has been in place since the 2019/20 football season. Founded in 1912, AC Monza currently competes in Serie ...
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ArticleAdidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...
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News briefsWestfield becomes a shopping destination for Paris 2024 official products
The Paris 2024 Organizing Committee for the Olympic and Paralympic Games (OCOG) has announced Westfield, part of the Unibail-Rodamco-Westfield (URW) group, as an official supporter of the Games, the third level in its national marketing program. Westfield has eight shopping centers in France, located in Ile-de-France, Lyon and Lille. Paris ...
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News briefsLe Coq Sportif reportedly seeks €30 million in equity financing
In March 2020, Le Coq Sportif secured an agreement to supply apparel for the French Olympic and Paralympic teams for the Paris 2024 Games. The brand was awarded the kit deal as a result of an apparel supplier tender that was issued in September 2019. Three years later, and just ...
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ArticleAhead of FIFA Women’s, Adidas celebrates the game’s next-gen icons
To kick off its campaign for the FIFA Women’s World Cup™ (July 20-Aug. 20, 2023), Adidas is celebrating the next-gen stars of women’s soccer, Alessia Russo, Lena Oberdorf and Mary Fowler. Adidas’ “Play Until They Can’t Look Away” films showcase the skill and passion of some of the world’s best ...
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News briefsAre there similarities between football and chess?
Puma has announced a collaboration between five-time world chess champion Magnus Carlsen and professional footballer Christian Pulisic. The two athletes met on a football field to talk about the differences and similarities between chess and football. Similarities? Well, the conversation actually shows that there are many things that are relevant ...
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ArticlePádel making an approach to VR
Vista Animations and Motion Capture Barcelona have spent the past 20 months developing the first virtual reality (VR) manifestation of pádel. “At the beginning,” lead developer Sergi Anglada tells The Padel Paper, which has done a full write-up, “we didn’t know how far we could go and whether the technology ...
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News briefsGarmin begins labeling compatible products in showrooms
Garmin has instituted a program for retailers called “Garmin Ready.” The idea is to label e-bikes with that very phrase so as to inform prospective customers that the bikes are set up for wireless data exchange with a Garmin device, such as a GPS or smart-watch, and can display things ...
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C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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News briefsIrving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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News briefsNike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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News briefsTennis HoF goes digital
With the help of Infosys, the International Tennis Hall of Fame (ITHF) has instituted a metaverse. Visitors can peruse holographic statues of the greats (Navratilova, Laver, King, Ashe, Vergeer et al.), virtual artifacts (a racquet of Stefanie Graf’s from her Golden Slam of 1988, a dress of Serena Williams’s from ...
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ArticleSkechers commits to English pickleball
Skechers has been named the official footwear sponsor of the 2023 English Open and English Nationals pickleball tournaments by Pickleball England. Last year, Skechers signed its first two elite pickleball athletes in the US and Canada, Tyson McGuffin and Catherine Parenteau. Shortly thereafter, the brand introduced the ...
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ArticleGarmin DACH strengthens marketing team
Garmin DACH’s marketing team, led by Simone Weber, has grown with the addition of four new staff members responsible for Trade Marketing, Corporate Communications, Trade Show & Event, and Athletes & Influencer Marketing. The goal of the workforce expansion, according to the company, is to “take the next steps in ...
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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News briefsCanada Goose to launch its first sneaker collection
Canada Goose is introducing its first-ever sneaker line on July 18. Called The Glacier Trail, the sneakers, which will debut in both a low-cut version as well as a high, for men and women, have been described by the brand as intersecting style and performance for versatile, multi-seasonal wear. The ...
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News briefsAI design helps Canterbury create the lightest boot yet
Rugby brand Canterbury has launched the lightest and most advanced rugby boot the brand has ever made. The Speed Infinite Elite boot weighs just 217 grams (about the same as an iPhone); a 28 percent reduction in weight compared with the previous generation, achieved using AI-powered design. The Speed Infinite ...
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ArticleNGO calls recycled plastic products “avoidance strategies”
AN NGO has denounced as “avoidance strategies” five tactics to deal with waste deployed by some of the biggest companies in the world
