More about brands – Page 162
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News briefs
Canyon has signed on for “Silver Partner” sponsorship of the...
Canyon has signed on for “Silver Partner” sponsorship of the 2020 edition of Sea Otter Europe, the annual bicycle festival in Girona, Spain. One of the festival's features, Demobike, fits in well with Canyon's online distribution, as it enables potential customers to try out the merchandise and question Canyon staff ...
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News briefs
Dom Barrett and Kyle Sherman of the Professional Bowlers Association...
Dom Barrett and Kyle Sherman of the Professional Bowlers Association (PBA) have joined the Brunswick Pro Staff. Another pro, Mike Wolfe, has been made Brunswick Bowling Products' tour representative for the PBA and PWBA (the women's branch). Wolfe is a five-time winner of the PBA Tour and has pro-shop experience. ...
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News briefs
Polartec was among the winners at the 2019 edition of...
Polartec was among the winners at the 2019 edition of the R&D 100 Awards, in December. Its winning product – in the Mechanical/Materials category – was Power Air, a fabric designed to reduce fiber shedding by encasing air in a continuous yarn. According to the company, the resulting fabric sheds ...
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Adidas Golf has signed up Daniel Berger to a multi-year...
Adidas Golf has signed up Daniel Berger to a multi-year contract for apparel, footwear, headwear and other accessories
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ArticleXXL issues another profit warning
XXL issued a profit warning last week, citing particularly weak trading conditions in December and at Christmas. It said poor winter conditions in the big cities where it operates, combined with large price cuts from competitors, contributed to a sales drop of 12 percent on a comparable basis in the ...
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Article
Is Pentland readying new acquisitions?
Confirming a report that it had reduced its stake in JD Sports Fashion, while retaining its position as its majority shareholder, the Pentland Group says the sale of the shares will enable to further a strategy of “growing our portfolio of sports, outdoor and fashion brands through organic investment and ...
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ArticleDecathlon relies on Alibaba for online sales in Russia
Decathlon has begun to sell its products online in the country through the Tmall marketplace of AliExpress Russia, instead of using its own internet platform as in other countries.
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ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
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ArticleA Revo sunglass fetches $1,650 in an auction
The first pair of a limited edition of Moonwalker Zero G sunglasses – serial number 001 – produced by Revo has been sold at an auction for $1,650.
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Article
Paris Alpine Studio: where sports meet high fashion
Sports and high fashion are increasingly converging, with more and more luxury fashion labels following the athleisure trend, while outdoor brands keep coming up with “urban-chic” styles.
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...
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Columbia Sportswear is being added to Standard & Poor's MidCap...
Columbia Sportswear is being added to Standard & Poor's MidCap 400 Global Industry Classification Standard
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News briefs
Adidas has reportedly promoted Jon Wexler, the current vice-president of...
Adidas has reportedly promoted Jon Wexler, the current vice-president of global entertainment and influencer marketing, to general manager of the Yeezy business unit. For the last 13 years, Wexler has helped Adidas set up some of the brand's biggest collaborations with major music stars, including Kanye West and Pharrell Willliams.
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Arc'teryx is opening its first lifestyle store at the Metrotown...
Arc'teryx is opening its first lifestyle store at the Metrotown Mall of Burnaby, British Columbia in Canada
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News briefs
The New York Times has reported that Nike's Zoom Vaporfly...
The New York Times has reported that Nike's Zoom Vaporfly 4% and ZoomX Vaporfly Next% make their wearer 4 to 5 percent faster than the wearer of an average running shoe and 2 to 3 percent faster than the wearer of the next-fastest shoe. The newspaper has used new data ...
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News briefs
Nike might be giving a whole new meaning to digitalization....
Nike might be giving a whole new meaning to digitalization. The American sportswear giant has received a patent in the U.S. for CryptoKicks, a wide-ranging concept founded on the blockchain – the same sort of computer ledger that underlies cryptocurrencies. In one of its iterations, it serves as a sneaker-tracking ...
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News briefs
Kang, the producer of ski poles in Sweden, has developed...
Kang, the producer of ski poles in Sweden, has developed a telescopic rod in recyclable aluminum. According to the Swedish magazine Sportfack, the two-piece rod comes in six different colors, can be adjusted between 87 and 137 centimeters and weighs 550 grams. Just like the brand's bamboo poles and linen ...
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News briefs
Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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News briefs
Volcom will be adding a branded line of eyewear and...
Volcom will be adding a branded line of eyewear and snow goggles to its product range next year. Electric Visual Evolution, which is also based in Southern California, will design, develop, produce and distribute the new line. Both companies were the property of Kering when the luxury group owned Puma. ...
