More about brands – Page 163
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News briefs
Helly Hansen will be launching a new fabric technology called...
Helly Hansen will be launching a new fabric technology called Lifa Infinity Pro at Ispo Munich. According to the brand, the technology sets a new standard for responsible waterproof-breathable apparel. Lifa Infinity Pro has a three-layer fabric construction and uses Helly Hansen's proprietary Lifa technology, which the brand has continued ...
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The Fastening Products division of YKK – a network of...
The Fastening Products division of YKK – a network of 108 companies in 72 countries – has established a partnership with Browzwear, which produces a software suite for 3D apparel design and display. Parts of YKK's catalog of zippers, hook-and-loop fasteners, webbing tapes, snaps and buttons will be available for ...
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Polartec has received an R&D 100 Award 2019 for its...
Polartec has received an R&D 100 Award 2019 for its Polartec Power Air fabric technology. The annual R&D 100 Awards, organized by American magazine R&D World, have served as the most prestigious innovation awards program since 1963 and are presented in recognition of exceptional new products or processes developed and ...
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News briefs
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch...
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch a new high-tech fiber at the next edition of Ispo Munich in January. The new Imidetex material is based on Polyimide, a high-performance polymer widely used in the aerospace industry, and boasts a tensile strength equivalent to Kevlar. According to ...
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For the first time since its foundation in 1969, Rip...
For the first time since its foundation in 1969, Rip Curl has organized a winter range release “somewhere” near the Arctic Circle in Northern Europe in late November with over 70 European employees and agents
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The Japanese technical outdoor apparel brand Goldwin has released a...
The Japanese technical outdoor apparel brand Goldwin has released a new skiwear collection called “Snow Dweller,” with four pieces designed in collaboration with Kaptain Sunshine, a Japanese-heritage clothing brand under the direction of the renowned designer Shinsuke Kojima
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HUUB, a leading British supplier of swim goggles, has launched...
HUUB, a leading British supplier of swim goggles, has launched a prescription version of its Altair model for short-sighted people
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News briefs
With a new digital app, the Danish Sportmaster chain launched...
With a new digital app, the Danish Sportmaster chain launched “The 5-Week Challenge” on Dec. 5. It will be a five-week digital course starting on Jan. 13 to help Danes create healthier, long-lasting habits. Two well-known Danish experts have been called in to help with the challenge: an exercise physiologist, ...
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News briefs
Nike has released a semi-autobiographical video ad in the U.K....
Nike has released a semi-autobiographical video ad in the U.K. with Raheem Sterling, midfielder for the Manchester City and England national football teams. The video shows children playing football where Sterling himself used to play as a child, in the shadow of Wembley Stadium in London's northwestern borough of Brent. ...
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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News briefs
Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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Maui Jim has a new brand ambassador, Jam Lammers, the...
Maui Jim has a new brand ambassador, Jam Lammers, the 63-year-old automotive champion who runs his own team, Racing for Holland
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Puma has been named as Brand of the Year by...
Puma has been named as Brand of the Year by Footwear News of the U.S.
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Skechers was previously named as Brand of the Year by...
Skechers was previously named as Brand of the Year by Germany's Schuhkurier
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Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus...
Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus and Nicolai Højgaard, who have won several trophies and who will wear the brand's golf apparel, footwear and accessories
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DPS Skis is partnering with Madison Rose Ostergren, a ski...
DPS Skis is partnering with Madison Rose Ostergren, a ski racer from Northern Michegan ho began to compete in alpine ski races at the age of six
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UYN is supplying an Italian ski champion, Kristian Ghedina, with...
UYN is supplying an Italian ski champion, Kristian Ghedina, with ist underwear and socks
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ArticleMargins rise on lower sales in SDI’s sports stores
Sports Direct International decided at its general meeting in London on Dec. 16 to change its name to Frasers Group, as its £90 million (€105.1m-$116.5m) acquisition in August 2018 of House of Fraser, the embattled British department store chain, is adding a new dimension to the company that Mike Ashley ...
