More about brands – Page 167
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News briefs
The Royal Spanish Football Federation (RFEF) and Adidas are extending...
The Royal Spanish Football Federation (RFEF) and Adidas are extending their sponsorship deal through 2030. Adidas originally supplied the Spanish national team's jersey from 1981 to 1983. The present deal dates back to 1991. As recently as last June (see SGI Europe Vol. 30 N°19+20), Adidas was threatening to take ...
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News briefs
An 18-year-old American tennis star, Amanda Anisimova, has signed one...
An 18-year-old American tennis star, Amanda Anisimova, has signed one of the biggest endorsement deals on record for a teenage sports champion. Although the exact figure is yet to be revealed, the long-term endorsement contract with Nike is believed to be similar to the Swoosh's deal with Maria Sharapova, which ...
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News briefs
Helly Hansen has received the prestigious German Design Award in...
Helly Hansen has received the prestigious German Design Award in the category Excellent Product Design for the new Odin 3D Air Shell Jacket, which it is launching for summer 2020. In partnership with Norsk Folkehjelp (Norwegian People's Aid), the Norwegian volunteer search and rescue team, the waterproof, windproof, and breathable ...
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News briefs
UYN (Unleash Your Nature) has become the technical supplier for...
UYN (Unleash Your Nature) has become the technical supplier for the Alpine Ski World Cup finals of the International Ski Federation (FIS), scheduled for Feb. 8-21, 2021, in Cortina d'Ampezzo, Italy. The Italian brand of technical apparel will be dressing the competition's staff in a special edition of undergarments, socks ...
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News briefs
Florent Manaudou, who gave up swimming for the game of...
Florent Manaudou, who gave up swimming for the game of handball in 2016, is back in the water this year with plans to compete in the 2020 Tokyo Olympic Games. Along the way he has secured a new deal with Arena, the swimwear brand that is already the sponsor of ...
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News briefs
Quiksilver and the World Surf League have announced the return...
Quiksilver and the World Surf League have announced the return of the Quiksilver Pro G-Land as part of the program for the 2020 WSL Championship Tour next June. The event is returning after 25 years, taking competitive surfers to one of the sport's most remote competitive spots: Grajagan Bay in ...
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News briefs
Lululemon is going to partner with the World Surf League...
Lululemon is going to partner with the World Surf League (WSL) for the Women's Championship Tour finale at Honolua Bay in Maui. The high-end sports brand will support the final stop of the tour, the Maui Pro. Lululemon will be providing extra athlete preparation services, recovery zones for the surfers ...
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News briefs
Descente has announced a four-year partnership with USA Triathlon. As...
Descente has announced a four-year partnership with USA Triathlon. As the official outerwear supplier of USA Triathlon, the Japanese apparel company will provide training wear and outerwear for members of the U.S. National Team, Toyota U.S. Paratriathlon National Team and Project Podium men's elite development squad. It will also outfit ...
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News briefs
Canterbury, a brand of Pentland Group, has renewed its partnership...
Canterbury, a brand of Pentland Group, has renewed its partnership with the British & Irish Lions for the team's tour of South Africa in 2021. The British & Irish Lions is a rugby union team made up of selected players from England, Scotland, Wales and Ireland. The Lions go on ...
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News briefs
Volcom has been named the official apparel partner of the...
Volcom has been named the official apparel partner of the U.S. Snowboard Team. The boardsports brand will outfit the snowboard cross, slopestyle/big air and halfpipe teams through the 2022 Beijing Olympic Winter Games. It will provide the athletes, both men and women, as well as coaches and support staff with ...
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News briefs
Nike, the NFL and Fanatics have signed a new global...
Nike, the NFL and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide. The new agreement is an upgrade to the deal they signed in 2018, which covered only the U.S.
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News briefs
Mizuno has been named as the official sport shoe supplier...
Mizuno has been named as the official sport shoe supplier of the Australian Paralympic Team for Tokyo 2020. The deal marks the first partnership for the brand in Australia. More than 400 athletes and staff will be wearing Mizuno's uniform shoe at the upcoming Paralympic Games in Tokyo, whether moving ...
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News briefs
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment,...
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment, and the National Lacrosse League (NLL) have extended their partnership for another three years. The NLL is the largest indoor lacrosse league in the world. Team 22 will therefore continue to distribute lacrosse equipment to NLL players. Team 22 became ...
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News briefs
Castore and Andy Murray, the Scottish tennis player and an...
Castore and Andy Murray, the Scottish tennis player and an investor in the brand, have launched a co-branded sustainable apparel line for tennis and lifestyle. Murray bought an undisclosed stake in Castore in March, in addition to signing an £8 million (€0.75m-$0.83m) agreement to be its global ambassador. The new ...
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News briefs
The Lycra Company, established earlier this year as the owner...
The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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News briefs
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is...
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is introducing a new corporate design, wordmark and logo. The central element is dynamic lettering with precise lines, developed by hand by the Swiss agency Oeriginal Marke & Kommunikation. The “S” in the new logo symbolizes a downhill skier and is ...
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Arc'teryx has announced the launch of the new Arc'teryx Trips...
Arc'teryx has announced the launch of the new Arc'teryx Trips program, featuring journeys to remote destinations. Through this new program, Arc'teryx will give participants access to wild places around the world. For its first edition, scheduled for the summer and autumn of 2020, the program will include 11 guided, small-group ...
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Short stops
Cobra Golf has signed up Jason Dufner, the five-time PGA...
Cobra Golf has signed up Jason Dufner, the five-time PGA Tour winner, to a multi-year equipment contract that will see him use Cobra's irons, woods, wedges and a branded staff bag
