More about brands – Page 170
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News briefs
Swiss-Ski's teams for ski-cross, aerials and moguls received their new...
Swiss-Ski's teams for ski-cross, aerials and moguls received their new apparel for the 2019/20 season at the end of October. The athletes and their outfitter, Schöffel, have decided to set an example for sustainability. Instead of ordering new thermal clothing, Swiss-Ski will be competing with the Schöffel products from last ...
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News briefs
Esprit has become the third official partner for the women's...
Esprit has become the third official partner for the women's side of the Union of European Football Associations (Uefa). Last year, Uefa boldly broke down the traditional sports sponsorship model by unbundling the sponsorship rights from the men's game. The first sponsors to join were Nike and Visa, with Nike ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running partner,...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
Macron has announced an extended agreement with Italy's Fiamme Oro,...
Macron has announced an extended agreement with Italy's Fiamme Oro, the sports group of the country's state police. The Italian brand will now provide the kit for the whole group of Fiamme Oro sporting clubs. The garments will feature the traditional cardinal and sky blue colors of Fiamme Oro. They ...
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News briefs
Andreas Wolf, goalkeeper of the German national handball team and...
Andreas Wolf, goalkeeper of the German national handball team and member of the Polish handball team PGE Vive Kielce, has been engaged as a brand ambassador for Uhlsport's Kempa brand. He will wear Kempa's “Wing Lite 2.0” handball shoes from now on. Wolf won the European Handball Championships with the ...
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Article
Nike athlete breaks marathon record, but…
On Oct. 12, Eliud Kipchoge, the distance runner sponsored by Nike, became the first man to run the marathon distance of 26.2 miles in less than two hours. His exact time was 1:59:40. Kipchoge was taking part in the Ineos 1:59 Challenge, an unofficial marathon in Vienna. The route was ...
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Article
A tweet imperils multiple basketball deals
Basketball is very popular in China, but in response to a few words delivered on social media, the two major Chinese internet marketplaces and several retailers in major Chinese cities have pulled all merchandise bearing the brands of the Houston Rockets or the NBA from their shelves. Nike took similar ...
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Article
Intersport Russia is found selling fake items
While the current Russian licensee of Intersport is winding down its loss-making operations, the court of arbitration of the Russian republic of Buryatia has found an Intersport store in the city of Ulan-Ude guilty of selling counterfeit sporting goods under the brands of Adidas, Reebok and Nike.
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Article
Nike and Lululemon top a frugal teen market
Piper Jaffray, the American investment bank and institutional securities firm, has released the latest edition of its semi-annual “Taking Stock With Teens” survey, which follows trends in the spending and brand preferences of teenagers. This 38th edition, which surveyed 9,500 teenagers in 42 U.S. states, may be indicative of trends ...
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News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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Short stops
Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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News briefs
Asics helped its sponsored athletes at the 2019 IAAF World...
Asics helped its sponsored athletes at the 2019 IAAF World Athletics Championships in Doha, which ended on Oct. 6, to cope with intense heat during the competition. Prior to the start of the championships, the brand had unveiled an advanced apparel technology with knowledge of thermal body mapping, designed to ...
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News briefs
For the first time, Adidas is launching baseball cleats within...
For the first time, Adidas is launching baseball cleats within a videogame. The 8-Bit collection is making its debut through the Playstation game MLB: The Show. In addition, the German footwear and apparel company has hired AvatarLabs to create a Snapchat game called Baseball's Next Level, which features Adizero and ...
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News briefs
Adidas has released a running shoe that is specially conceived...
Adidas has released a running shoe that is specially conceived for winter weather. The PulseBoost HD Winterised uses ballistic nylon uppers and traction technology to maintain dry feet and steady footing through wet winter conditions. The ballistic nylon upper is treated to protect feet from cold and moisture, while extra ...
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News briefs
Adidas has teamed up with Universal Standard to launch an...
Adidas has teamed up with Universal Standard to launch an inclusive line of workout garments in an extensive range of sizes. The first release includes performance hoodies, a tank top, long leggings and biker shorts in four colorways, available in sizes from XXS and up to 4XL, a broader range ...
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News briefs
Adidas by Stella McCartney has launched a post-mastectomy sports bra,...
Adidas by Stella McCartney has launched a post-mastectomy sports bra, to meet the needs of women who have undergone surgery as part of their treatment for breast cancer. The bra has been designed in partnership with Monica Harrington, a bra expert who has helped women who have had breast cancer ...
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News briefs
Adidas Golf is introducing Frostguard, a new layering collection for...
Adidas Golf is introducing Frostguard, a new layering collection for both men and women that should allow golfers to play during the colder months of the year. The Frostguard jacket and vest feature down-filled panels, which have been incorporated on the front and back body. These panels are woven bonded ...
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News briefs
Puma is launching a collaborative clothing collection with Rubik's Brand...
Puma is launching a collaborative clothing collection with Rubik's Brand celebrating the iconic Rubik's Cube. The Puma X Rubik's collaboration will include sneakers, sweatshirts and T-shirts for both children and adults. To mirror the playful spirit of Rubik's Cube, the items feature the bold primary-colored palette of the cube. A ...
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News briefs
Silhouette International, known for its high-end eyeglasses, is introducing a...
Silhouette International, known for its high-end eyeglasses, is introducing a new highly functional line of sports eyewear this autumn, simultaneously with the end of its long-standing licensing deal with Adidas, which has moved to the Marcolin Group. Developed and produced internally by the Austrian family-run company, each Evil Eye-branded model ...
