More about brands – Page 172
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Scarpa has signed a multi-year sponsorship deal with the Italian...
Scarpa has signed a multi-year sponsorship deal with the Italian Winter Sports Federation (FISI). The agreement will see the brand sponsor Italy's national mountain skiing team during the 2019/20 and 2020/21 seasons. The partnership was officially presented during Milano Montagna Week at Base Milano on Oct. 17.
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Macron is the new technical sponsor of the Italian Federation...
Macron is the new technical sponsor of the Italian Federation of Equestrian Tourism (FITENTREC-ANTE). The federation is part of the Italian Olympic Committee (Coni) as the representative of competitive equestrian sports including workhorse, western riding (with the exception of reining), cross country, derby and horseback archery, while also being the ...
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Runners took part in the Inov-8 Descent Race on Austria's...
Runners took part in the Inov-8 Descent Race on Austria's Hanekamm mountain earlier this month. The annual event, organized by a local outdoor retailer, Georg Uberall, took place in the rain and turned Kitzbuehel's Steif slope into mud. The hill has an 80 percent gradient and is considered one of ...
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Schöffel will be the exclusive supplier of clothing for the...
Schöffel will be the exclusive supplier of clothing for the 341 athletes, coaches and staff of the Austrian Ski Federation for the current autumn/winter season
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Adidas has launched Infinite Play, a new service that will...
Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board ...
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Napapijri, one of the smaller brands of VF Corp., has...
Napapijri, one of the smaller brands of VF Corp., has launched its first 100% recyclable jacket, called Infinity, which uses nylon 6 yarn recycled from discarded fishing nets and other waste materials
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Article
Nike beats forecasts
Nike announced higher-than-expected increases in profits and revenues for its first fiscal quarter ended on Aug. 31, despite currency headwinds and the trade tensions between China and the U.S. The company's share price jumped by 5 percent to an all-time high following the release of its results.Sales increased by 7 ...
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Article
A doping scandal mars Nike’s image
Nike and its chief executive, Mike Parker, have become involved in a highly publicized case of athletic doping. The U.S. Anti-Doping Agency (USADA) has decreed four-year “sanctions” on Alberto Salazar, head coach of the Nike Oregon Project, and Jeffrey Brown, the project's endocrinologist. Salazar has been barred from participating in ...
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Fast-growing Anta reorganizes, focusing on quality
Exceeding expectations, Anta Sports Products reported a 40.3 percent increase in revenues to 14.81 billion renmimbi (€1.889bn-$2.072bn) for the first half ended on June 30. The attributable profit went up by 27.7 percent to RMB 2.48 billion (€316m-$347m), and it jumped by 53.5 percent to RMB 3.07 billion (€391m-$429m) excluding ...
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Four years after acquiring Runtastic for €220 million, Adidas is...
Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership ...
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Columbia Sportswear has purchased three buildings from Electro Scientific Industries...
Columbia Sportswear has purchased three buildings from Electro Scientific Industries (ESI), a firm specialized in laser applications. All lie within a quarter-mile of Columbia's current headquarters in Washington County, Oregon, and will expand it. The additional 200,000 square feet of space are costing about $33 million. The first building should ...
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A former professional snowboarder, David Pitschi, has joined the Nidecker...
A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post ...
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Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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Nike is gearing up to open its third House of...
Nike is gearing up to open its third House of Innovation in Paris in the next few weeks, after those it already has in NewYork and Shanghai. Taking the place of a former Toyota concession and extra office space, the new flagship store will be located at 79, avenue des ...
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Under Armour has set up a temporary store at Galeries...
Under Armour has set up a temporary store at Galeries Lafayette on Paris' boulevard Haussman entirely dedicated to some of its women's apparel lines
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On Sept. 30, Nike filed a lawsuit in the Central...
On Sept. 30, Nike filed a lawsuit in the Central District of California against Skechers over the manufacture of “Skecherized versions” of its Air Max 270 and VaporMax sneakers. The shoes that are alleged to have infringed Nike's patents are the Skech-Air Atlas, Skech-Air 92, Skech-Air Stratus and Skech-Air Blast. ...
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Next year, Puma will be reintroducing swimwear into its product...
Next year, Puma will be reintroducing swimwear into its product range in both the sports and leisure categories. The new products will include swimsuits, rash guards, bikinis, boardshorts and trunks, all at “an attractive price point.” The shorts will be made with Repreve, a brand of polyester fibers made entirely ...
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Puma and Amazon Fashion have joined forces on a new...
Puma and Amazon Fashion have joined forces on a new athleisure line for men and women, called “Care of by Puma.” The German sportswear brand has designed the pieces while Amazon Fashion is responsible for marketing and distribution. The collection will be available exclusively on Amazon.com. A pilot collection of ...
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Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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Atomic's Backland Carbon, the brand's new backcountry ski touring boot,...
Atomic's Backland Carbon, the brand's new backcountry ski touring boot, has won the Ski Magazine Gear of the Year award for the 2020 winter season. The boot features a super lightweight construction compared to its predecessor, and is also further customizable with the Memory Fit 3D liner. The Ski Magazine ...
