More about brands – Page 175
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News briefs
Duca del Cosma was official footwear and clothing supplier to...
Duca del Cosma was official footwear and clothing supplier to the Dutch Open, one of the oldest golf tournaments in Continental Europe, on Sept. 12-15. For the second consecutive year, the fashion brand provided footwear and branded apparel to more than 1,500 officials and volunteers at the KLM Open, which ...
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Canterbury is launching the “Be Part Of It” campaign, ahead...
Canterbury is launching the “Be Part Of It” campaign, ahead of the Rugby World Cup, which will be held in Japan from Sept. 20 to Nov. 2, 2019. The campaign, designed to represent the coming together of players on the pitch and fans off the pitch, features more than 40 ...
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News briefs
Macron is the new technical sponsor of Petrarca Rugby, the...
Macron is the new technical sponsor of Petrarca Rugby, the historic rugby club based in the Italian city of Padua. Petrarca, founded in 1947, boasts 13 Championship titles and two Italian Cups. Le Coq Sportif was the club's previous sponsor.
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News briefs
Lego Wear, the Danish brand of sporting goods apparel for...
Lego Wear, the Danish brand of sporting goods apparel for children, has been cooperating with the German ski federation, DSV, for its “DSV on-tour” project since August. With this project, DSV aims to motivate children to learn to ski and is paying visits to sports clubs, kindergartens and schools in ...
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News briefs
Arena has signed Mark Spitz as a global ambassador. The...
Arena has signed Mark Spitz as a global ambassador. The American swimming legend first collaborated with the brand 46 years ago, in a pioneering era for sports sponsorships. Spitz, who has just turned 69, won seven gold medals at the 1972 Summer Olympics in Munich, all in world record times.
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Puma has doubled down on its return last year to...
Puma has doubled down on its return last year to basketball by signing an endorsement deal with R.J. Barret, who was the third pick in this year's NBA draft and has made the transition from Duke University to the New York Knicks
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Intersport will be the sports retail partner of The National...
Intersport will be the sports retail partner of The National Running Show being staged in Birmingham next Jan. 25-25
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Look has become the official pedal partner of Dirty Kanza...
Look has become the official pedal partner of Dirty Kanza gravel events in a three-year deal to 2022
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News briefs
VF Corp. has announced that it will stop directly sourcing...
VF Corp. has announced that it will stop directly sourcing leather and hides from Brazil, mentioning concerns over the environmental impact made by cattle ranchers clearing land to raise cattle or source timber. This practice is believed to be causing the vast majority of the fires that are currently destroying ...
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News briefs
VF Corp. is once again holding its “Purpose Days” program....
VF Corp. is once again holding its “Purpose Days” program. During the week of Sept. 9, some 500 employees in Europe, the Middle East and Africa (EMEA) have been volunteering their time for various activities to support their communities. Working with non-profit organizations, the American lifestyle company, which owns many ...
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News briefs
Nike and the United States Olympic & Paralympic Committee have...
Nike and the United States Olympic & Paralympic Committee have released the “Coaching Girls” modules, as part of the “How to Coach Kids” offering for volunteer youth coaches. Contents in the new Coaching Girls course include: Creating a Girl-Inclusive Culture ; Getting to Know Girls – Stages of Development; Giving ...
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News briefs
Macron is the new technical sponsor of United Volleys Frankfurt,...
Macron is the new technical sponsor of United Volleys Frankfurt, a young German volleyball club, founded in 2015, which competes in the Volleyball Bundesliga. The contract will run for four seasons, from 2019/20 to 2022/23. Macron is also expanding in the rugby segment through a three-year contract as the new ...
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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According to the British newspaper The Telegraph, the Jordan Brand...
According to the British newspaper The Telegraph, the Jordan Brand is working on its first endorsement deal with a football player, Raheem Sterling of Manchester City, who is in the final year of his contract with Nike and may now have been offered as much as £100 million (€110m-$122m)
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Millet is supporting Nahia Quincoces on her expedition to the...
Millet is supporting Nahia Quincoces on her expedition to the Lenin Peak, a 7,134-meter summit in Gorno-Badakhshan, on the border of Tajikistan and Kyrgyzstan
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Fjallraven is expanding its partnership with Keswick Mountain Festival in...
Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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News briefs
Adidas, Nike and Puma have joined the Global Fashion Pact...
Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly ...
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News briefs
Napapijri, a brand of VF Corp., has announced that the...
Napapijri, a brand of VF Corp., has announced that the Skiddo Infinity, the latest version of its Skidoo jacket, can be recycled at the end of its life. The jacket uses Econyl recycled Nylon 6, from Aquafil. Napapijri invites buyers of the product to register the purchase date online, with ...
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AnalysisAsia-Pacific overtakes Europe in a buoyant sports footwear market
Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...
