More about brands – Page 177
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News briefs
Hummel, the Danish sportswear brand, has signed a four-year deal...
Hummel, the Danish sportswear brand, has signed a four-year deal to become the official technical kit supplier to the Wigan Warriors rugby club, whose previous sponsor was the Italian brand Erreà. Hummel will supply training apparel and leisurewear as well. The Warriors' new home and away kits will be revealed ...
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Zanier has started a contest that allows customers to design...
Zanier has started a contest that allows customers to design glove models in the Go Wild collection for the 2020/21 season. A team at Zanier will first select the three best products from the submissions. The winner will be nominated by the online community on Facebook. The best design will ...
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Sport 2000, the German buying group, has announced its sponsorship...
Sport 2000, the German buying group, has announced its sponsorship of 1. FC Köln, the well-known football club from Cologne. The deal is part of Sport 2000's partnership with 11Teamsports, which has been sponsoring the same football club since July 2019. Sport 2000 undertook a similar sponsorship of VfB Stuttgart's Mercedes-Benz ...
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Under Armour and Zalando have joined forces for a new...
Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...
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As part of Adidas' “She Breaks Barriers” initiative, Stadium will...
As part of Adidas' “She Breaks Barriers” initiative, Stadium will be broadcasting the stories of struggle and success of a roster of star female athletes. Stadium is a 24/7 multi-platform sports network, featuring exclusive live and on-demand games and events. The special two-part broadcast, which began on Aug. 26, is ...
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Article
Adidas maintains its guidance but warns about a global crisis
Commenting on the Adidas Group's latest results just after a much-criticized, temporary drop in the value of the yuan renmimbi, the company's chief executive, Kasper Rorsted, warned last Thursday that “everybody will lose” if the trade dispute between the U.S. and China escalates into a currency war, as it will ...
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Article
Adidas and Sportmaster join forces on the Russian market
Confirming our previous report on the subject, Adidas and the biggest Russian sports retailer announced that they had signed a new partnership agreement in a joint statement on July 23. For many years, Adidas had refused to sell it products to Sportmaster, focusing instead on its own large network of ...
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Article
Intersport works with Amazon and SportMarken24 in Germany
Intersport Germany continues to expand the range of omni-channel services for its retail members. Most recently, the German-based retail cooperative opened new channels for targeted sales on third-party platforms.In addition to its own online platform, intersport.de, which operates out of its headquarters in Heilbronn, the company is now offering to ...
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Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
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The former chief executive officer of the Adidas Group, Herbert...
The former chief executive officer of the Adidas Group, Herbert Hainer, will replace Uli Hoeness as chairman of the supervisory board of the FC Bayern Munich, the company controlling the homonymous football club, according to the business monthly Manager Magazin. Hainer, a passionate supporter of the team, in which Adidas ...
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VF Corp. has announced the appointment of Jan Van Mossevelde...
VF Corp. has announced the appointment of Jan Van Mossevelde as vice-president and general manager of Icebreaker for the EMEA region, effective with this coming autumn. He will replace Peter Ottervanger, who has decided to leave the brand to pursue new opportunities. Van Mossevelde joined VF in 2015, and since ...
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The supervisory board of the Adidas Group has extended the...
The supervisory board of the Adidas Group has extended the contracts of Karen Parker, the executive board member responsible for human relations, and Harm Ohlmeyer, chief financial officer, for five years to 2025
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Skechers and Adidas have reached a settlement in their dispute...
Skechers and Adidas have reached a settlement in their dispute over footwear stripes. A filing by Skechers on July 29 at the U.S. District Court for the Central District of California asked for the dismissal without prejudice of a lawsuit brought by Adidas, which had claimed that Skechers' Goldie-Peaks shoe infringed its Three Stripes ...
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To celebrate the 50th anniversary of Man landing on the...
To celebrate the 50th anniversary of Man landing on the moon, Puma launched a special Space Explorer Pack collection on the 20th of July. The collection, which includes three models of athletic footwear and apparel, can be purchased on Asos, at Foot Locker and on the web shop of Puma. ...
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News briefs
Bally is launching a special edition of its classic Bally...
Bally is launching a special edition of its classic Bally Champion sneaker in August. The new interpretation will be available in a limited edition of 1,851 pairs to celebrate the brand's founding year. The Champion sneaker was first launched in 1990 and was a favorite with the tennis stars Jakob ...
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News briefs
Poc has launched two new cycling helmets that can communicate...
Poc has launched two new cycling helmets that can communicate on the cyclist's behalf, to enhanced safety. The Tectal Race SPIN NFC and the Ventral Air SPIN NFC feature integrated near field communication (NFC) technology. The wearers can store their medical profiles in the helmets, and these could communicate the ...
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Short stops
Titleist has launched a new range of T-Series irons, featuring...
Titleist has launched a new range of T-Series irons, featuring advanced technology for increased ball speed and clubhead stability, available at retail from Aug. 30
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Ping has collaborated with Arccos Golf to offer smart grip...
Ping has collaborated with Arccos Golf to offer smart grip sensor technology on all its golf clubs
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Dalbello is preparing to launch a new version of its...
Dalbello is preparing to launch a new version of its Panterra ski boot model, with improved features, as part of its winter 2019/20 collection
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News briefs
Nike has extended its partnership deal with the National Women's...
Nike has extended its partnership deal with the National Women's Soccer League (NWSL), the sport's highest level in the U.S., through 2022. The brand will remain the league's exclusive partner for uniforms, apparel and equipment. Nike first signed the deal in 2012, as a founding sponsor of the league.
