More about brands – Page 179
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News briefs
Under Armour is developing a new shoe that is said...
Under Armour is developing a new shoe that is said to measure the user's blood pressure. The company has filed a patent application with the U.S. Patent and Trademark Office on June 25 for two possible models of the sneaker. In the first version, the shoe would link to a ...
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Asics has launched the Ultrezza AI, a football boot developed...
Asics has launched the Ultrezza AI, a football boot developed with Andrés Iniesta, who spent 16 years playing for FC Barcelona before moving to the Japanese club Vissel Kobe in 2018. The release marks the ninth anniversary of Iniesta's winning goal for Spain at the World Cup Final in South ...
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Skechers has released the Shaq by Skechers collection with the...
Skechers has released the Shaq by Skechers collection with the retired NBA star Shaquille O'Neal. It is the first Skechers Kids line that the California-based footwear brand has designed specifically for basketball. The mid-height, lace-up sneakers are available in three colorways and have leather or knitted uppers, lightweight midsoles and ...
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News briefs
Batra Group's Future Brands Limited (FBL) of London has partnered...
Batra Group's Future Brands Limited (FBL) of London has partnered with Brand Machine Group (BMG) to launch a full collection of Russell Athletic childrenswear and accessories across Europe, the Middle East and Africa (EMEA). The license agreement between FBL and BMG will enable BMG to design, manufacture and market children's ...
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Reebok has launched its first maternity collection. The debut collection...
Reebok has launched its first maternity collection. The debut collection comprises leggings and tank tops, made with high-stretch fabric. The collection, which is already available in the U.S., will be on sale globally by this autumn.
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News briefs
Champion and Clothsurgeon, the British streetwear label, have launched a...
Champion and Clothsurgeon, the British streetwear label, have launched a collaborative capsule collection, inspired by Ivy League college sportswear from the 1940s, 1950s and 1960s. The menswear collection comprises vintage-style cardigans, hooded letterman sweatshirts and jackets, sweatshirts, jogging pants, T-shirts and caps. The collection was first unveiled during Paris Fashion ...
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News briefs
Peak Performance of Sweden has launched a collection designed by...
Peak Performance of Sweden has launched a collection designed by Ben Gorham, founder of Byredo, a Swedish brand of fragrances, leathergoods, eyewear and other items. In Peak Performance's view, “Possessions of My Soul” attempts to connect the urban and outdoor segments. It is a unisex outdoor collection made with technical ...
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News briefs
Archroma is introducing Lurapret N5396 & N5392 liq, a new...
Archroma is introducing Lurapret N5396 & N5392 liq, a new water-based VOC polyurethane (PU) polymer coating. The innovation was presented at the recent ITMA exhibition in Barcelona. With the growing demand for more sustainable technologies, the coatings that are used in the textile industry to achieve features such as waterproofness, ...
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Short stops
Fila and Weekday have launched a 20-piece collaborative collection for...
Fila and Weekday have launched a 20-piece collaborative collection for spring/summer 2019, inspired by the 1990s rave culture
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Short stops
Element has collaborated with Nigel Cabourn, the British fashion designer,...
Element has collaborated with Nigel Cabourn, the British fashion designer, on a capsule collection for spring/summer 2020, called “Element by Nigel Cabourn–Designed in England”
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News briefs
Overcoming a challenge from Puma, Nike's Jordan brand has signed...
Overcoming a challenge from Puma, Nike's Jordan brand has signed Zion Williamson to a footwear endorsement deal. Williamson was the number-one pick in the NBA draft of 2019. This past February, he famously injured his knee playing for Duke University when one of his Nike PG 2.5 shoes burst open ...
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News briefs
In the wake of its first Manchester City product collection,...
In the wake of its first Manchester City product collection, Puma has signed a long-term deal with Pep Guardiola, manager of Manchester City FC. Guardiola will be serving as a brand ambassador, endorsing Puma products on and off the pitch, appearing in ad campaigns and advising Puma Football on the ...
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News briefs
While negotiating to succeed New Balance as the sponsor of...
While negotiating to succeed New Balance as the sponsor of the Liverpool team after the 2019/20 season, according to the Daily Mail, bidding against Nike for the Premier English League club, Puma is considering paying three times more than it is doing now to continue as the sponsor of the ...
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Puma has signed a long-term endorsement deal with Karsten Warholm,...
Puma has signed a long-term endorsement deal with Karsten Warholm, the current world champion in the 400-meter hurdles. Now 23, the Norwegian athlete began with the octathlon and decathlon, winning gold at the World Youth Championships in 2013 and silver at the European Junior Championships of 2015 before taking the ...
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News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
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News briefs
Adidas has come up with a new video ad, titled...
Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which ...
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News briefs
Fanatics has signed a long-term partnership deal with the Union...
Fanatics has signed a long-term partnership deal with the Union of European Football Associations (Uefa) that will see the company handle the merchandising and official fan shop for the events of Uefa's national teams. The deal is set to cover the Euro 2020 tournament, the Nations League Finals, the European ...
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News briefs
Lotto Sport Italia has signed endorsement deals with two Spanish...
Lotto Sport Italia has signed endorsement deals with two Spanish pádel champions, Franco Stupaczuk and Matías “The Warrior” Diaz Sangiorgio. The two athletes have been partners on the World Pádel Tour (WPT) since last year. Diaz, 40, has been a professional player for 13 years and has won seven WPT ...
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News briefs
Ping, the American manufacturer of golf equipment, has signed an...
Ping, the American manufacturer of golf equipment, has signed an endorsement deal with Wilco Nienaber. The 19-year-old South African golfer already had an endorsement deal with Opal Sports, a local distributor of Ping products. Nienaber, who has just made his professional debut on the European Challenge Tour, is known for ...
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
