More about brands – Page 180
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News briefs
Vans has launched its loyalty program, Vans Family, in the...
Vans has launched its loyalty program, Vans Family, in the U.K. The casual-footwear brand introduced the program in the U.S. in February 2018. Since then, the platform has signed up more than eight million members, who receive access to exclusive contests, sneak previews of upcoming releases and other experiences.
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The new face of Adidas x Stella McCartney for its...
The new face of Adidas x Stella McCartney for its autumn/winter 2019 collection is Grimes, the 31-year-old Canadian singer and environmental activist. The artist previously collaborated with McCartney in 2016, when she joined Madonna's daughter and Amanda Stenberg in a video to promote McCartney's Pop perfume.
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Opro, the British mouthguard specialist, has signed up Danielle Lappage...
Opro, the British mouthguard specialist, has signed up Danielle Lappage as its first wrestling brand ambassador. Born in Canada, Lappage has been a gold and silver medalist at the Commonwealth Games and silver medalist at the World Championship, among other achievements.
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The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
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News briefs
Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
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Short stops
Saucony is the new sponsor of The British Milers Club,...
Saucony is the new sponsor of The British Milers Club, an athletic organization for middle-distance athletics, in a deal that will run until the end of the 2022 season
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Speedo has announced its continued partnership with Invictus UK for...
Speedo has announced its continued partnership with Invictus UK for the Invictus UK Trials Sheffield 2019, the swimming event taking place until July 26
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News briefs
Anta Sports has become a member of the Better Cotton...
Anta Sports has become a member of the Better Cotton Initiative, a non-profit organization that promotes better standards in cotton farming and practices across more than 20 countries. Anta is the first sportswear firm in China to join BCI.
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News briefs
Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
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News briefs
Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
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Article
Innovation and digitalization fuel Nike’s 11% growth
Surpassing the management's expectations, Nike reported a broad-based sales increase of 11 percent on a currency-neutral basis for the financial year ended on May 31, driven by innovations, the group's “consumer direct offense” initiative and other aspects of its strategic transformation.In reported dollars, this meant an increase of 7 percent ...
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Anta Sports Products, the new owner of Amer Sports, has...
Anta Sports Products, the new owner of Amer Sports, has denied once again allegations of falsifying its accounts. The latest claim came from a U.S.-based short seller, Muddy Waters, which said that the Chinese company had fraudulently boosted its reported profit margins through the control it has on its distributors. ...
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News briefs
Amer Sports has completed the divestment of Mavic, which is...
Amer Sports has completed the divestment of Mavic, which is now the property of a private equity firm, Regent. The sale will have no impact of Amer's results. The group's cycling business was already listed as discontinued in its financial results for 2018.
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News briefs
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as...
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as its chief executive and chief financial officer. Schweitzer is replacing Bob Coombes, who was made general manager in 2015, with the departure of Hurley's founder and CEO, Bob Hurley. Schweitzer has been with Nike since 2000 and first served in ...
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News briefs
The North Face has appointed Tina Rolén as its new...
The North Face has appointed Tina Rolén as its new marketing director for the EMEA region, taking the place of Kathy Hines. Rolén joined VF last September as EMEA marketing director for Vans. Prior to that, she had worked for two years as worldwide marketing director for Haglöfs, the Swedish ...
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News briefs
VF Corp. has appointed Cameron Bailey as vice-president of its...
VF Corp. has appointed Cameron Bailey as vice-president of its global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in ...
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VF Corp. has appointed Denny Bruce as global brand president...
VF Corp. has appointed Denny Bruce as global brand president of Williamson Dickie Mfg. Co. (Dickies), replacing Philip Williamson, who will move into a brand ambassador's role
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News briefs
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an...
Mountain Hardwear, the subsidiary of Columbia Sportswear, has developed an app that enables European retailers to display its equipment and apparel in augmented reality. For now, it features equipment for summer 2019 and technical apparel for winter 2019, including the Exposure/2 Gore-Tex collection.
