More about brands – Page 181
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News briefs
Cornilleau is taking pool to the poolside with what the...
Cornilleau is taking pool to the poolside with what the company claims is the first genuine outdoor billiards table. From July 11 to August 25, the Hyphen will be on display in a preview for the “Garden Parvis” summer arrangements at La Défense, the Parisian business district just outside the ...
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News briefs
Le Coq Sportif has signed a six-year partnership deal with...
Le Coq Sportif has signed a six-year partnership deal with the Paris Opera Ballet that will see the French brand become the official technical supplier of the Opera's Ballet and dance school. Le Coq Sportif will supply the outfits for their sporting activities, which will be designed in collaboration with ...
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News briefs
Hyosung is launching a new elastane product from its Creora...
Hyosung is launching a new elastane product from its Creora brand that is to serve the endurance sports apparel market. The new Creora ActiFit elastane is said to offer more durability, higher levels of resistance to chlorine and UV, and better shape and recovery. These features best suit endurance sports ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Outerknown, the Californian lifestyle brand founded by Kelly Slater and...
Outerknown, the Californian lifestyle brand founded by Kelly Slater and John Moore, has created the world's first boardshorts made from 100 percent Australian merino wool. The new Woolaroo shorts have been developed together with and certified by The Woolmark Company. The Woolaroo boardshorts are available in dark teal, herb and ...
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News briefs
CMP, the Italian brand owned by the F.lli Campagnolo group,...
CMP, the Italian brand owned by the F.lli Campagnolo group, has revamped its Lab collection for spring/summer 2020, producing what it describes as a lighthearted take on sportswear for “urban travelers.” The idea was to take the brand's usual technical apparel and retain much of the comfort and functionality while ...
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News briefs
PrimaLoft has developed a new thin textile platform, called PrimaLoft...
PrimaLoft has developed a new thin textile platform, called PrimaLoft Next, that insulates and breathes without being bulky, with an expanded color palette. It pairs with shell and liner fabrics and is suitable for next-to-skin and standalone applications. The platform's first collection is the Evolve Series, designed to mimic animal fur. ...
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News briefs
Rip Curl has signed a five-year global licensing deal for...
Rip Curl has signed a five-year global licensing deal for eyewear with ADCL, the French designer and distributor of optical frames and sunglasses. The two companies have been working together in the European eyewear market since 2008, and over that period Rip Curl has achieved annual eyewear sales of 300,000 ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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News briefs
Having signed a long-term deal to become the sponsor of...
Having signed a long-term deal to become the sponsor of Spain's LaLiga football league as of 2019/20, Puma has released its official game ball for all matches in LaLiga Santander and LaLiga 1|2|3. The German sporting goods brand has introduced a number of features. The ball consists of 18 thermally ...
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News briefs
Joma will be the new technical sponsor of Spain's national...
Joma will be the new technical sponsor of Spain's national futsal league, the Liga Nacional de Fútbol Sala (LNFS). For five seasons as of 2019/2020, the Spanish sports footwear and apparel brand will be supplying official game balls for all LNFS matches for the Primera División – regular league play, ...
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News briefs
After a long pause, Umbro will again be the technical...
After a long pause, Umbro will again be the technical sponsor of Burnley, an English Premier League club, taking the place of Puma, which had been its sponsor since the 2010/11 season. The new contract will initially run for three years until the end of the 2021/22 season. No figures ...
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News briefs
For three years beginning this September, Wilson will be providing...
For three years beginning this September, Wilson will be providing the official game ball for the Basketball Champions League. The Evo Nxt, as it is called, was designed by Wilson Labs for the speed of modern basketball and to enhance shooting, handling and grip. It combines the durability, feel and ...
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News briefs
Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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News briefs
Dunlop has extended its partnerships as the official ball sponsor...
Dunlop has extended its partnerships as the official ball sponsor at four Association of Tennis Professionals (ATP) and Women's Tennis Association (WTA) tournaments. The revised partnerships will see the brand provide the new Dunlop ATP Official Ball for major European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ...
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News briefs
Nike and the Paris Saint-Germain (PSG) football club have announced...
Nike and the Paris Saint-Germain (PSG) football club have announced that they are extending their technical partnership until 2032. Nike will provide the kit for the PSG's men's and women's sections as well as their handball team. The exact figure of the new deal has not been unveiled. Nike has ...
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News briefs
Puma will be supporting the Museum of European and Mediterranean...
Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a ...
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News briefs
In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Short stops
Speedo has become the exclusive swimwear supplier for this year's...
Speedo has become the exclusive swimwear supplier for this year's Barcelona Triathlon by Santander race
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Short stops
Life Fitness is the official fitness equipment partner for the...
Life Fitness is the official fitness equipment partner for the Wimbledon tennis tournament, which will come to an end on July 14
