More about brands – Page 182
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Nike has extended its five-year-old sponsorship of the Brighton football...
Nike has extended its five-year-old sponsorship of the Brighton football club, which plays in the English Premier League
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Macron has extended its technical sponsorship deal with Club Brugge,...
Macron has extended its technical sponsorship deal with Club Brugge, a football club that competes in the Belgian first division, based in Bruges
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Under Armour has signed a deal that makes it...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Nike has announced that it is signing on to the...
Nike has announced that it is signing on to the Fashion Industry Charter for Climate Action, an environmental commitment under the United Nations (UN) Framework Convention on Climate Change. The Charter, which was launched at COP24 in Katowice, Poland, in December 2018, goes beyond previous industry-wide commitments. It targets a ...
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Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the...
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North ...
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On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
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Under Armour has made Sean Eggert its senior vice president...
Under Armour has made Sean Eggert its senior vice president of global sports marketing. He will be reporting to Alessandro de Pestel, chief marketing officer. Eggert was last with Red Bull, where he was in charge of about 160 initiatives, such as a recent partnership with USA Basketball, several action ...
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VF Corp. has appointed Cameron Bailey as vice-president of global...
VF Corp. has appointed Cameron Bailey as vice-president of global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in manufacturing ...
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VF Corp. has entered into a partnership with Tmall, the...
VF Corp. has entered into a partnership with Tmall, the Chinese B2C e-commerce platform and marketplace owned by Alibaba Group. VF is hoping to glean insights into the Chinese market in terms of buyers, growth opportunities, product design and assortment. This is not the American company's first collaboration with the ...
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Under Armour plans to open its first store in the...
Under Armour plans to open its first store in the Nordic countries in September. It will be located in Stockholm's Mall of Scandinavia, which is right next to the Swedish National football stadium, Friends Arena. At a little over 200 square meters, the store will display the breadth of the ...
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NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
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Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
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Nike plans to open its first European House of Innovation...
Nike plans to open its first European House of Innovation in Paris, at 79 avenue des Champs-Elysées, in December
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Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...