More about brands – Page 183
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News briefs
Brandplus is the new footwear licensee of O'Neill. The cooperation...
Brandplus is the new footwear licensee of O'Neill. The cooperation started with this year's spring/summer 2019 season. Pointbreak, a subsidiary of Brandplus, has the licensing rights for the member states of the European Union, Russia, Norway, Serbia, Switzerland, Lichtenstein, Monaco, Kosovo, Macedonia, Bosnia-Herzegovina, Montenegro and Turkey. Brandplus was created in ...
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News briefs
Ecco Golf has been awarded a Red Dot Award for...
Ecco Golf has been awarded a Red Dot Award for its S-Lite golf shoe. The Red Dot awards look at products from nearly 50 categories, and honor products for their excellence in design. The S-Lite is described as the lightest leather golf shoe that Ecco Golf has ever produced. The ...
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News briefs
New Balance has partnered with Genies, the maker of digital...
New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance ...
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Short stops
Mizuno JPX919 Hot Metal irons have been honored as “Most...
Mizuno JPX919 Hot Metal irons have been honored as “Most Wanted” game improvement irons of 2019 by MyGolfSpy.com
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TaylorMade has announced a collaboration with Peter Millar, the premium...
TaylorMade has announced a collaboration with Peter Millar, the premium American lifestyle brand, on a new range of performance golf apparel
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News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Expanding its digital marketing operations, Uhlsport launched a blog with...
Expanding its digital marketing operations, Uhlsport launched a blog with a focus on goalkeepers on June 6. According to the German company, almost half of the goalkeepers playing in German first-league football clubs are partners of Uhlsport. The blog features a combination of news on top goalkeepers and football teams ...
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News briefs
Spyder has renewed and expanded its sponsorship of the U.S....
Spyder has renewed and expanded its sponsorship of the U.S. Ski Team through the year 2023. The American sportswear company has been the team's exclusive supplier of official apparel since 1989. It will be designing and supplying men's and women's uniforms not only for the Alpine team, as before, but ...
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News briefs
Danny MacAskill, the mountain-biker known for combining urban and outdoor...
Danny MacAskill, the mountain-biker known for combining urban and outdoor styles, has signed a sponsorship deal with Adidas Outdoor. MacAskill has been wearing Adidas' Five Ten shoe brand for about a decade, but Adidas has decided to stop using the Five Ten brand name, and the athlete will now be ...
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News briefs
BasicNet has announced a new multi-year partnership deal with Genoa...
BasicNet has announced a new multi-year partnership deal with Genoa C.F.C. taking the place of Lotto. Kappa had previously sponsored the Italian football club, in the late 1990s. Under the terms of the new agreement, the club's teams will be wearing products of BasicNet's brands including Kappa, Robe di Kappa, ...
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News briefs
Macron is the new technical sponsor of the Zebre Rugby...
Macron is the new technical sponsor of the Zebre Rugby Club, the Italian professional rugby union team that competes in the Pro14 and EPCR Challenge Cup competitions. The club, which was founded in 1973, is based in Parma, in Italy's northwest.
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Short stops
Puma has signed an endorsement deal with Armand “Mondo” Duplantis,...
Puma has signed an endorsement deal with Armand “Mondo” Duplantis, the 19-year-old pole vaulter who holds the Under-20 record of 6.05 m
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Short stops
Shock Absorber is the sports bra partner of This Mum...
Shock Absorber is the sports bra partner of This Mum Runs, the U.K.-based women's running community with 50,000 members
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News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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Article
Nike releases Impact Report for FY2018
Nike has released its Impact Report for the fiscal year ended on May 31, 2018. The report focuses on the company's 2020 targets and priorities across its value chain and for its stakeholders. Last year, among its priority issues, the company identified “Diversity and Equal Opportunity” and “Climate Change Risks” ...
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News briefs
Mascot Bidco, the investment vehicle of Anta Sports Products and...
Mascot Bidco, the investment vehicle of Anta Sports Products and other investors for the takeover of Amer Sports, said earlier this month that the District Court of Helsinki decided on May 8 to appoint a trustee, Timo Kaisanlahti, as an arbitrator to help finalize the redemption of the remaining shares ...
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News briefs
Woolrich International has appointed Stefano Saccone as its new chief...
Woolrich International has appointed Stefano Saccone as its new chief executive. Saccone joins from VF Corp., where he spent seven years, most recently as vice-president/general manager of Vans. Prior to VF Corp., he held marketing roles at Ralph Lauren, and served as general manager of sportswear and action sports at ...
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News briefs
Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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News briefs
Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
