More about brands – Page 184
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News briefs
Rodger Parker of Los Angeles has invented a bicycle that...
Rodger Parker of Los Angeles has invented a bicycle that not only eliminates greasy chains but multiplies the power of each pedal stroke. Parker applied for a patent in 2016 and spent the intervening years, as well as about $250,000 in cash, finding a way to improve the mechanics of ...
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News briefs
Jane Fonda, the 81-year-old actress and activist who started the...
Jane Fonda, the 81-year-old actress and activist who started the aerobic fitness movement for women, is launching the first activewear collection under her own name on July 5, according to WWD. It will be available on Evine Live as interactive video and an e-commerce company in the U.S. whose live ...
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News briefs
Mammut is asking owners of its Generation 3.0 avalanche airbags...
Mammut is asking owners of its Generation 3.0 avalanche airbags to ensure that the airbag balloon is correctly attached to the inflation system or else get in touch with the company's customer service department. An improperly attached airbag can lose volume too quickly after inflation. The request is addressed specifically ...
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News briefs
Black Diamond has developed a light performance T-shirt made from...
Black Diamond has developed a light performance T-shirt made from Australian Merino wool, in partnership with The Woolmark Company. The T-shirt, which is called Rhythm Tee, is the first product from Black Diamond's new SolutionWool layering system. The collection uses Nuyarn, an ultralight and stretchy baselayer designed for high output ...
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News briefs
BASF 3D Printing Solutions, a subsidiary of BASF, is working...
BASF 3D Printing Solutions, a subsidiary of BASF, is working with Ecco on the development of a new approach to 3D printing for footwear. They are partnering in this project with Origin, an open-platform provider of additive 3D printing services, with the aim of developing a solution for mass production ...
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News briefs
Skechers will be the footwear sponsor for Team Europe in...
Skechers will be the footwear sponsor for Team Europe in the Solheim Cup, the biennial women's pro golf tournament due to be held on Sept. 9-15 in Gleneagles, Scotland. The golfers, caddies, coaches, and officials will be wearing the GO Golf Pro 2 Solheim Cup colorway. Team Europe as it ...
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News briefs
Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...
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News briefs
Lotto Sport Italia has become the technical sponsor of Team...
Lotto Sport Italia has become the technical sponsor of Team Empire, the Russian e-sports team. Earlier this month, while wearing Lotto colors, Team Empire won the Rainbow Six Siege Season 9 Finals in Milan, avenging its loss to G2 in Montreal in February. For the next three years, Lotto will ...
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News briefs
After Getafe, Leganés and Villarreal, Joma Sport has expanded its...
After Getafe, Leganés and Villarreal, Joma Sport has expanded its sponsorship roster with a fourth Spanish pro football team, SD Eibar of LaLiga. The sportswear brand will be the club's exclusive official technical sponsor from July 1 and during the 2019/2020 season. Eibar was formerly with Puma. In addition, Joma ...
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News briefs
Macron and Uefa have signed a three-year deal that will...
Macron and Uefa have signed a three-year deal that will see the Italian kit manufacturer provide referee uniforms for all Uefa competitions until 2022. The new jersey made its debut at the Uefa Europa League final in Baku on May 29. It preserves the colors that are traditionally worn by ...
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News briefs
Puma will replace Hummel as the technical sponsor of SpVgg...
Puma will replace Hummel as the technical sponsor of SpVgg Greuther Fürth, a team playing in the Bundesliga, starting with the 2020/21 season. The long-term contract is going to be useful for the Wild Cat because the city of Fürth is not far from its head office in Herzogenaurach. This ...
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News briefs
Kappa has signed a three-year partnership with Fanatics to become...
Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...
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News briefs
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German...
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German marathon runner, for the next two years. The cooperation with Blum, who won the Cologne Marathon last year, is part of Brooks Running's “Brooks Run Happy Team” social media campaign.
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News briefs
Sergio Tacchini is the technical sponsor of the 55th edition...
Sergio Tacchini is the technical sponsor of the 55th edition of Torneo Avvenire, the tennis tournament for players under 16 that will take place in June in Milan, at the Ambrosiano Tennis Club. This marks the second year the brand has partnered with the tournament.
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News briefs
Lacoste has launched a new and unconventional video for its...
Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just ...
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News briefs
Puma Golf has signed Carlos Pigem to a shoe and...
Puma Golf has signed Carlos Pigem to a shoe and clothing deal. The European Challenge Tour player will wear pieces from Puma's SS'19 Collection as well as the brand's Ignite Pwradapt golf shoes. Pigem, who is 28 years old, turned professional in 2013.
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News briefs
Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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News briefs
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Short stops
Umbro will replace Hungaria as the technical partner of Stade...
Umbro will replace Hungaria as the technical partner of Stade de Reims, in a deal that will cover the next five seasons of the French first division football championship
