More about brands – Page 185
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Short stops
Dale of Norway, now a property of Groupe Rossignol, has...
Dale of Norway, now a property of Groupe Rossignol, has renewed its sponsorship agreement with the Norwegian Alpine Ski Federation – until 2022
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News briefs
Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
Arc'teryx, a brand of Amer Sports, is partnering with Leave...
Arc'teryx, a brand of Amer Sports, is partnering with Leave No Trace Center for Outdoor Ethics, an organization based in Boulder, Colorado, that helps protect the outdoors by teaching people to enjoy it responsibly. The partnership is carried on via Arc'teryx' “In My Backyard” grant program, which supports projects that ...
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Article
Adidas’ margins climb further, European sales lag behind
The Adidas Group continued to emphasize profit margins in the first quarter of 2018. Its net earnings from continuing operations went up by 16.5 percent to €631 million, and earnings per share actually leaped by 19 percent as the company continued its share buy-back program. Sales increased by only 6.1 ...
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Article
Adidas extends its contract with Real Madrid, paying dearly
Adidas and Real Madrid have agreed on a new contract that extends their partnership for eight more years, through June 2028. The parties have agreed not to disclose the value of the deal. According to various sources, it is worth between €100 million and €120 million a year, but Adidas ...
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Article
International sales lift Under Armour
Under Armour bounced back from a difficult period, reversing its year-ago loss of $30.2 million to post net income of $22.5 million for the first quarter of 2019. Sales rose by 2 percent to $1,205 million, topping analysts' expectations. Shares surged by 9 percent after the announcement.While North American revenues ...
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Article
Brunswick sells Life Fitness to a PE firm
Unlike VF Corp., which has spun off its jeans business into a new company owned by its shareholders, Brunwick Corp. has chosen the alternative of a straight sale of its fitness division to a New York-based private equity firm, KPS Capital Partners, for about $490 million in cash, following the ...
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Article
Nike adds a digital solution to a growing market
According to Nike, industry research suggests that 60 percent of the public wear shoes of the wrong size. In response, the Oregon-based sports behemoth has spent the past year working out a new selling scheme. In addition to branding, style, quality and materials, Nike is going to play up the ...
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News briefs
Anta Sports Products has announced that it has been selected...
Anta Sports Products has announced that it has been selected as a constituent stock of the Hang Seng China Enterprise Index, starting on June 17. The benchmark index includes the major Chinese companies on the exchange that has the biggest market capitalization and the highest liquidity. Furthermore, Anta was recently ...
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News briefs
VF Corp. will become almost entirely an active lifestyle and...
VF Corp. will become almost entirely an active lifestyle and workwear company with an annual turnover of around $11 billion following the approval by its board of directors of the spin-off of its two jeans brands, Lee and Wrangler, into a new company called Kontoor Brands. VF's shareholders will get ...
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News briefs
Jean-Philippe Torgue has set up his own consultancy, called Akuna,...
Jean-Philippe Torgue has set up his own consultancy, called Akuna, after collecting 25 years of experience in brand-building. He was a senior executive at major companies including VF Corp. and Amer Sports before setting up a European office for Phenix in 2017. He left the operation after a year and ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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News briefs
VF Corp. is moving Jeremie Blondel from Vans to The...
VF Corp. is moving Jeremie Blondel from Vans to The North Face. Filling a newly created role, he will serve as vice president of sales for TNF in Europe, the Middle East and Africa with responsibility for the entire wholesale business in the region. Blondel will work under Jan van ...
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Short stops
David W. McCreight, a 56-year-old former president of Under Armour,...
David W. McCreight, a 56-year-old former president of Under Armour, Lands' End and Anthropologie, has been named a director of Wolverine Worldwide, replacing Joseph R. Gromek, who is retiring
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Short stops
Adidas has opened a store in Paris' Boulevard Haussmann, its...
Adidas has opened a store in Paris' Boulevard Haussmann, its third in downtown Paris and its fifth in Paris metropolitan area
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News briefs
Helly Hansen has received the coveted German Design Award in...
Helly Hansen has received the coveted German Design Award in the sports segment for the HP Racing mid-layer sailing jacket, which uses a new Lifaloft insulation developed in collaboration with Primaloft. A total of 5,400 candidates participated in the contest for the award this year, half of them from outside ...
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News briefs
Atair, a German manufacturer of socks based in Steinfurt, has...
Atair, a German manufacturer of socks based in Steinfurt, has acquired the license to manufacture and market socks for Völkl. The first collection will include 13 models for skiing, running and hiking as well as other sports activities. The product offer will be expanded in the future to the broader ...
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News briefs
For its spring/summer 2019 collection, Ecco Golf has released its...
For its spring/summer 2019 collection, Ecco Golf has released its lightest golf shoe ever: the S-Lite hybrid. Ecco has produced a sole that is 66 percent thinner than any model that has been previously paired with a TPU outsole. The extra thinness will not affect its grip, however, thanks to ...
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News briefs
Protest, the Dutch action sports brand, has created a capsule...
Protest, the Dutch action sports brand, has created a capsule collection of swimsuits for The Surf Project, a foundation whose certified instructors and volunteers run small-group surfing lessons for children with ADHD, Down Syndrome and autism. The foundation also works with psychiatrists and psychologists to gauge the benefits of surfing ...
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News briefs
Wilson, a division of Amer Sports, has announced a partnership...
Wilson, a division of Amer Sports, has announced a partnership with Autism Speaks, an autism advocacy organization with headquarters in New York, for the launch a limited-edition collection of baseball equipment. Under the new partnership, Wilson will develop a “Love the Moment” collection of Wilson and Louisville Slugger baseball products, ...
