More about brands – Page 186
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News briefs
Skechers is introducing the Mojo Elite and Mojo Punch Shot...
Skechers is introducing the Mojo Elite and Mojo Punch Shot golf shoes to its 2019 product range. Both shoes feature Skechers' new Gripflex spikeless TPU outsole, a proprietary grip system that is meant to provide optimal traction and stability. The low-profile design of the Gripflex sole enables more of the ...
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News briefs
Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired...
Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired collection at this year's edition of the Italian Open at the Foro Italico in Rome. The tournament started on May 6 and will run until May 21. Barbie is celebrating her 60th birthday in 2019, and earlier this year Sergio ...
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News briefs
Foot Locker and Champion have teamed up on a sports...
Foot Locker and Champion have teamed up on a sports apparel collection celebrating five e-sports (electronic sports) teams. The retailer has started to sell, both online and at select retail locations in the U.S., a Champion Athleticwear line based on the following teams: OpTic Gaming, Counter Logic Gaming, Dignitas, Spacestation ...
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News briefs
Nike has entered into a licensing agreement with PVH Corp....
Nike has entered into a licensing agreement with PVH Corp. for the design, sourcing, marketing and worldwide distribution of Nike-branded men's underwear. PVH Corp. is already the North American licensee of Speedo. It owns brands like Calvin Klein, Tommy Hilfiger, Van Heusen and Izod.
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News briefs
Lacoste made its catwalk debut during Paris Fashion Week with...
Lacoste made its catwalk debut during Paris Fashion Week with a show at the Tennis Club de Paris, in the elegant 16th district of France's capital city, not far from the venue of the Roland Garros tournament. The collection, for autumn/winter 2019, is inspired by the sportswear roots of the ...
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News briefs
Canada Goose and Gore-Tex have partnered on a limited-edition capsule...
Canada Goose and Gore-Tex have partnered on a limited-edition capsule collection of outerwear, known as the “Nomad” collection, designed to protect from rough elements such as downpours and harsh winds. The product line comprises two new, lightweight outerwear styles: the Nomad Jacket and the Nomad HyBridge Lite Jacket. Both jackets ...
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News briefs
Life Fitness has launched a digital advertising platform called Life...
Life Fitness has launched a digital advertising platform called Life Fitness Media. The system will enable the supplier of commercial fitness equipment to channel advertising through machines – notably cardio equipment – that it has already been sold to gyms, universities, hotels, corporations and other clients. The American company has ...
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News briefs
Wilson Sporting Goods and the International Basketball Federation (Fiba) have...
Wilson Sporting Goods and the International Basketball Federation (Fiba) have extended their partnership for three-on-three (3×3) basketball through 2028, covering the next three Summer Olympic Games. Wilson will be supplying official game balls for all official 3x3 competitions. This includes the Olympics, as the sport will become one of the ...
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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News briefs
Neen Williams has parted ways with the apparel brand Altamont...
Neen Williams has parted ways with the apparel brand Altamont to become the first skateboarder on Lululemon's roster of brand ambassadors. He joins the snowboarders Alex Diebold and Craig McMorris, the surfers Mark Healy, Evan Valiere and Dennis Walsh, and the kite surfer Damien LeRoy.
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News briefs
Macron is the new technical sponsor of the Newcastle Falcons,...
Macron is the new technical sponsor of the Newcastle Falcons, the English rugby union team that plays in the English Premiership. The long-term partnership will start in the 2019/20 season and last until 2024. The agreement also covers The Thunder, the Rugby League team. In addition, Macron has extended its partnership ...
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News briefs
Macron is the new technical partner of Post SV Nuremberg,...
Macron is the new technical partner of Post SV Nuremberg, one of the largest recreational multisport associations in Germany, with more than 19,000 registered members and 140 teams across various sports. The Italian sportswear company will dress all the registered members and teams of the association.
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News briefs
The National Basketball Association (NBA) will reportedly allow NBA clubs...
The National Basketball Association (NBA) will reportedly allow NBA clubs to exercise the option to sell international sponsorship rights for the first time, starting from the next season. According to the Sports Business Journal (SBJ), an agreement was reached between the team owners at a recent board of governors' meeting, ...
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News briefs
Under Armour has announced a partnership with the Turf Games,...
Under Armour has announced a partnership with the Turf Games, which will see the Turf Games Summer Festival rebranded as the “Under Armour Turf Games 2019.” The deal will also see the fitness brand serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier ...
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News briefs
Umbro has extended its kit partnership deal with West Ham...
Umbro has extended its kit partnership deal with West Ham United through to the summer of 2023. The sportswear brand will remain as the official technical partner of the Premier League club, supplying all official playing kits, from first team to youth and schoolboy level, as well as training products ...
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News briefs
Nike Skateboarding has signed a new partnership deal with the...
Nike Skateboarding has signed a new partnership deal with the French roller and skateboarding federation (FFRS). As reported by the French newspaper L'Equipe, the sports brand will dress France's skateboard team until the Paris Olympics in 2024. The sport of skateboarding is set to make its Olympic debut at the ...
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News briefs
Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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Short stops
Umbro has extended its kit sponsorship of the Everton football...
Umbro has extended its kit sponsorship of the Everton football club, which plays in the English Premier League
