More about brands – Page 188
-
News briefs
Le Coq Sportif and Opium, a dedicated sneaker shop in...
Le Coq Sportif and Opium, a dedicated sneaker shop in the dead center of Paris, have collaborated on a limited-edition sneaker. Based on the Freestyle, a mountain-bike shoe from Le Coq's back catalogue, the LCS R1000 was designed in part by – and exists in tribute to – the three ...
-
News briefs
On April 1, Hydro Flask, the American brand of insulated...
On April 1, Hydro Flask, the American brand of insulated stainless-steel containers, launched the Journey Series of 10- and 20-liter packs, which enable mountain bikers to drink cold water for up to four hours as they peddle. Simultaneously with the launch, the company added two new brand ambassadors, the professional ...
-
News briefs
The South African golfer Ernie Els has signed a multi-year...
The South African golfer Ernie Els has signed a multi-year deal with Puma to become a global brand ambassador. Having worn Puma golf shoes since the year began, Els will now be wearing them on the PGA Tour under contract. In addition, he will be collaborating on the design and ...
-
News briefs
Canterbury has signed up Justin Tipuric from the Welsh National...
Canterbury has signed up Justin Tipuric from the Welsh National Rugby Team as brand ambassador. Meanwhile, Under Armour and the Welsh Rugby Union (WRU) have decided to put an end to their contract after the 2020 season. Under Armour had renewed its current deal in 2015 through 2024 for a ...
-
News briefs
Macron and the Reading Football Club have signed a three-year...
Macron and the Reading Football Club have signed a three-year partnership agreement that sees Macron become the new official technical partner of the club. The Italian brand takes over from Puma, who have produced Reading's kits since 2004. From the start of the 2019/20 season, Macron will design and produce ...
-
News briefs
Ben Sherman will dress the British Olympic team competing at...
Ben Sherman will dress the British Olympic team competing at the Tokyo 2020 Games. The heritage brand is taking over from Stella McCartney, who has dressed British Olympians since 2012. As part of the multi-year agreement, Ben Sherman will create exclusive formal wear to be worn by Team GB athletes ...
-
News briefs
Adidas and Reebok have topped the annual Fashion Transparency Index,...
Adidas and Reebok have topped the annual Fashion Transparency Index, a ranking of the social and environmental transparency practices of global brands, for the third year in a row. In this latest edition, Patagonia also reached the top of the ranking. Each of these three brands scored 64 percent out ...
-
Article
Authentic Brands Group buys Volcom
Following Kering's separation from Puma and Stella McCartney, the French group led by François-Henri Pinault has now also sold Volcom, completing the disposal of all its sports and lifestyle brands. Kering, which had already indicated its intentional to divest the Californian surf, skate and snowboard label a year ago, has ...
-
Article
Former Prince chief runs a new start-up: Slinger Bag
Slinger Bag is a rather revolutionary, patented product that is expected to help stimulate the largely static level of participation in tennis around the world. It is described as “your 24/7 tennis partner” and as the most versatile portable launcher of tennis balls in the market, allowing individuals to practice ...
-
Article
Under Armour opens new EMEA office
While covering other sports categories, Under Armour has chosen to focus on training and running to build up its brand image in Europe, said Massimo Baratto, senior vice president in charge of Europe, Middle East and Asia (EMEA), during the official opening of a brand-new headquarters in Amsterdam early last ...
-
Article
Adidas teams up with Beyoncé
Beyoncé, the popular American singer, dancer and actress, is going to become a “creative partner” of Adidas, helping to design apparel and footwear products that will eventually be co-branded. Adidas will also help relaunch her Ivy Park brand. Adidas has benefited a lot from similar deals with other musical actors ...
-
Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
-
News briefs
The takeover of Amer Sports by the Mascot Bidco consortium...
The takeover of Amer Sports by the Mascot Bidco consortium headed up by Anta Sports Products is making progress. Mascot Bidco has struck a seven-year inter-company financing agreement for €1,236 million involving a term loan of about €921 million for the refinancing of existing debts and a revolving credit facility ...
-
News briefs
Columbia Sportswear has elected Kevin Mansell to serve as a...
Columbia Sportswear has elected Kevin Mansell to serve as a director and a member of its nominating and corporate governance and audit committees. Mansell began serving in that capacity on March 25 and will be standing for election to full-term board membership at this year's annual shareholders' meeting. Ed George, ...
-
Short stops
Nike Spain has announced the appointment of three new members...
Nike Spain has announced the appointment of three new members to its executive board: Ignacio Serrat, Gavin Lindberg and Bill Berner
-
News briefs
Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
-
News briefs
Columbia inaugurated a new store in London's iconic Carnaby Street...
Columbia inaugurated a new store in London's iconic Carnaby Street on March 28 to sell a full collection of premium apparel, footwear and accessories. The 230-square-meter store will host a dedicated launch event on April 6, with more in-store events scheduled to take place throughout the summer.
-
News briefs
Nike has been fined €12,555,000 by the European Commission after...
Nike has been fined €12,555,000 by the European Commission after contractually preventing its licensees from selling football merchandise to customers in other EU countries, a policy that was in force from 2004 through 2017 and illegal under EU antitrust rules. This included licensed apparel and other logo gear for football ...
-
News briefs
VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
-
News briefs
Puma has come up with a shoe that incorporates “biologically...
Puma has come up with a shoe that incorporates “biologically active materials” – that is, living microorganisms – in the upper. The resulting “dense nanosensor net,” as the German brand calls it, mirrors the heat and sweat on the wearer's foot down to the “microscopic level.” The resulting image generates ...
