More about brands – Page 189
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News briefs
Callaway has launched the Chrome Soft X, a new golf...
Callaway has launched the Chrome Soft X, a new golf ball that features triple track technology. The advanced alignment lines on the ball are designed for better alignment and accuracy. The technology uses Vernier Hyper Acuity to improve alignment as compared to a regular side stamp alignment aid, the company ...
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Castore is unveiling its first golf apparel and accessories collection....
Castore is unveiling its first golf apparel and accessories collection. The range launches online at the beginning of April at www.castore.com, with prices ranging from £70 (€81.3m-$91.3m) for polos to £325 (€377.4m-$423.9m) for jackets. The company reportedly spent two years in the planning and execution of the new product line. SGI ...
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Buff, the Spanish headwear company, has partnered with HeiQ to...
Buff, the Spanish headwear company, has partnered with HeiQ to integrate HeiQ's Smart Temp cooling technology into a new tubular headwear. HeiQ's Smart Temp cooling feature is activated by the rise in body temperature, and is deactivated once cooling is complete. Buff's new CoolNet UV+ fabric also includes UPF 50+ ...
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News briefs
Tommy Hilfiger, a brand of PVH Corp., is launching a...
Tommy Hilfiger, a brand of PVH Corp., is launching a new sports and althleisure line. The collection, for men and women, comprises leggings, shorts, sports bras and tank tops. The items feature bright color-blocking, oversized star graphics, striped tape and the new Tommy Sport logo, inspired by the iconic Tommy ...
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Consolidating its association with motorsports, Puma has signed a long-term deal...
Consolidating its association with motorsports, Puma has signed a long-term deal to become Formula 1's exclusive partner for trackside retail merchandise as of the 2019 season. To this end, the company may now design and produce products with the Formula 1 brand or the brand of any of the 10 Formula ...
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Puma has signed a long-term deal to become the official...
Puma has signed a long-term deal to become the official technical sponsor of Valencia CF, the Spanish football club, for about €4 million a year. Puma will also be producing performance and fashion products for fans. The deal takes effect with the 2019/20 season. Puma previously supplied Valencia's game jerseys ...
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Puma Golf has signed Kim Koivu to a sponsorship deal....
Puma Golf has signed Kim Koivu to a sponsorship deal. The 27-year-old Finnish player, who turned professional in 2017, will wear the brand's apparel and footwear on the course during the 2019 season. More specifically, he will wear pieces from Puma Golf's SS19 collection and Puma's Ignite Pwradapt golf shoes. ...
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News briefs
Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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Mizuno has signed a three-year sponsorship deal with Mikkel Hansen,...
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen, the handball player for the Danish national team and Paris Saint-Germain. The Japanese brand will also be supporting MH24, Hansen's anti-bullying foundation. Hansen is one of two handball players (the other is ?tefan Birtalan) to have been named World Player of ...
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News briefs
As part of the BDZV marketing summit in Berlin, the...
As part of the BDZV marketing summit in Berlin, the winners of the German “Display of the Year” competition were announced for the 34th time. Silver was awarded to Nike for “Just do it. Dream Crazy,” the ad congratulating the world record holder Eliud Kipchoge directly on the day after ...
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La Sportiva has been awarded the Absolute First Prize for...
La Sportiva has been awarded the Absolute First Prize for best communication at the first edition of a new prize entitled “L'impresa è comunicazione,” organized by Corriere della Sera, the general-interest Italian newspaper, and IULM University. La Sportiva, based in the Dolomites region, emerged from 500 winning Italian small and ...
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News briefs
For its 40th anniversary, Tecnifibre has undergone a rebranding that,...
For its 40th anniversary, Tecnifibre has undergone a rebranding that, by the company's own description, combines French elegance with modernity. The French manufacturer of racquets has developed a new logo with the French national colors of blue, white and red. Its triangular shape is a dual reference to the “Fight ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
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Powerbar is expanding its involvement in the triathlon races of...
Powerbar is expanding its involvement in the triathlon races of the Germany-based Challenge Family and will be the official nutrition partner for the competitions in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer-Amsterdam (Netherlands) and Peguera-Mallorca (Spain) for the next two years. Powerbar will also provide the athletes at The Championship ...
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Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
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Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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News briefs
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
