More about brands – Page 190
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News briefs
Vans held one of its largest House of Vans pop-up...
Vans held one of its largest House of Vans pop-up experiences to date in Berlin on March 29-31. The event celebrated music, art, action sports and street culture. The program was free to the community.
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Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
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Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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Nike is reportedly negotiating a huge deal with the Liverpool...
Nike is reportedly negotiating a huge deal with the Liverpool football club
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Asics will replace Skechers as official footwear and apparel partner...
Asics will replace Skechers as official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon for five years, starting in 2020
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Dunlop has renewed its sponsorship as the official ball of...
Dunlop has renewed its sponsorship as the official ball of the ATP Tour for the next five years
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Decathlon has signed a one-year partnership deal with the Tremplin,...
Decathlon has signed a one-year partnership deal with the Tremplin, the Parisian incubator for sport-related companies and activities, created by Paris&CO in 2015
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Adidas Golf has extended its partnership with England Golf, which...
Adidas Golf has extended its partnership with England Golf, which began in 2015, through to 2020
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Macron has extended its kit sponsorship deal with Vitória Sport...
Macron has extended its kit sponsorship deal with Vitória Sport Clube, the Portuguese football club, until the 2025/26 season
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Deeply, the Portuguese wetsuit company, has signed a deal with...
Deeply, the Portuguese wetsuit company, has signed a deal with the World Surf League (WSL) to become WSL Anglet Qualifying Series Event Headline Sponsor for 2019 and 2020
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News briefs
Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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Article
Amer’s new investors want total board control
After receiving pledges for about 94.98 percent of the voting shares in Amer Sports, even before the deadline of March 29 set for the completion of the tender offer, the Mascot Bidco consortium proposed yesterday to change completely the composition of Amer's board of directors at an annual general meeting ...
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Article
Strong sales for Fila, helped by Anta
Although its sales and operating profits soared, Fila saw its net income for the fourth quarter of 2018 tumble by 74 percent from the year-ago period, down to 3,872 million Korean won (€3.0m-$3.4m).Including the results of Acushnet, the golf company in which Fila holds a 53 percent stake (see the ...
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Article
A new design chief for Under Armour
The shoe designer Dave Dombrow has made his second exit from Under Armour in three years. The Baltimore-based company has confirmed the departure but made no further comment. However, it has since hired Kasey Jarvis to replace Dombrow as of April. For the past months, Jarvis has been director of ...
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News briefs
Amer Sports has announced the sale of Mavic, the brand...
Amer Sports has announced the sale of Mavic, the brand of bicycle components inherited from Salomon, to an American equity company, Regent. The price being paid for Mavic, which represented only about 3 percent of the group's sales, was not disclosed. There was no comment by the group about the ...
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News briefs
Adidas has named the candidates standing for election to its...
Adidas has named the candidates standing for election to its supervisory board at the annual general meeting on May 9, as Frank Appel, Katja Kraus and Willi Schwerdtle will not be standing for reelection. New on the board would be Jing Ulrich, managing director and vice chairman for Asia-Pacific at JPMorgan ...
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News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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News briefs
Lurbel is releasing the Lurbel Pro Line, which is entirely...
Lurbel is releasing the Lurbel Pro Line, which is entirely made in Spain and manufactured with a seamless, bidirectional weave. The Spanish brand of technical sportswear says the collection is at the leading edge of its R&D in terms of materials, thread and finish. The central component is what the ...
