More about brands – Page 192
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Article
Altra picks up speed in Europe
The demand for the American brand of running shoes has been picking up strongly in Europe following its acquisition in June 2014 by VF Corp., which is integrating it with its other sales and marketing operations in the region. As before, when it was owned by Icon Health & Fitness, ...
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Article
Nike remains the most valuable apparel brand
Remaining in the N° 1 spot in the rankings of Brand Finance, the Swoosh consolidated its position last year as the most valuable brand of clothing, with its value rising by 16 percent to $32.4 billion.The consultancy said that Nike's progress had been driven by its high-impact marketing strategies at ...
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News briefs
Jim Gatto, former head of basketball marketing for Adidas, was...
Jim Gatto, former head of basketball marketing for Adidas, was sentenced to nine months in prison by a New York court on charge of defrauding a number of NCAA college programs by paying promising athletes to attend their schools, making them ineligible to play. Two of his assistants, Merle Code ...
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News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
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News briefs
Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
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News briefs
Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Short stops
VF Corp. has been recognized for the third consecutive year...
VF Corp. has been recognized for the third consecutive year as one of the world's most “ethical” companies by the Ethisphere Institute
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Article
Better-than-expected results for Under Armour
Boosted by strong international sales and a vast restructuring plan undertaken in 2017 after a series of weak results, Under Armour is turning around, posting results for the fourth quarter that topped its own guidance.The company identified cutbacks and investments that raised restructuring and related charges to $183 million throughout ...
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Article
Ball sports and fitness performed less well
In terms of local currencies, quarterly sales increased by one percent in Amer’s Ball Sports division, led by Wilson, and by 9 percent in the Fitness division, led by Precor. In reported euros, the Ball Sports segment grew by just 3 percent to €167.7 million in the fourth quarter. It ...
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Article
A stellar year for Columbia
Columbia Sportswear managed to pull off record results for 2018, while making substantial investments in demand creation and other strategic priorities. The growth was broad-based across its brand portfolio and geographic regions, with improvements in both the wholesale and direct-to-consumer (DTC) distribution channels.In the seasonally important fourth quarter, the company's ...
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News briefs
The Ispo Group has signed a partnership with the World...
The Ispo Group has signed a partnership with the World Federation of the Sporting Goods Industry (WFSGI) to help maximize the number of businesses that can use its shared global labelling database through its year-round communication platform. Many companies including Asics, Columbia Sportswear, Head Sport, Intersport International, New Balance, Nike, ...
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News briefs
After making a very interesting and captivating presentation of its...
After making a very interesting and captivating presentation of its new Futurelight technology at the start of the Ispo Munich trade show earlier this month, The North Face told us that it will replace Gore-Tex in its high-performance lines of tents and clothing for mountaineering, skiing and trail running from ...
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News briefs
Dermaltitude won the French Outdoor Award at Ispo Munich for...
Dermaltitude won the French Outdoor Award at Ispo Munich for its so-called hands-free sunscreen, with an innovative packaging that lets skiers benefit from a high-level sun protection while keeping their hands and gloves free of the product. It has a patented a rotating on/off system that prevents any leakage. Currently ...
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News briefs
Rossignol won two awards at Ispo Munich 2019: one for...
Rossignol won two awards at Ispo Munich 2019: one for its Whoope Impacts Led children's ski helmet and another for its Supercode men's jacket. Like all of the company's Impacts helmets, the Whoope contains expanded polypropylene (EPP), which is recyclable and can withstand multiple impacts. The material is used in ...
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News briefs
A lot of innovative products and concepts were to be...
A lot of innovative products and concepts were to be seen at the recent Ispo Munich show. A Munich-based eHealth start-up, Loewi, won this year's Ispo Brandnew Digital competition. The company provides blood-based nutrient analysis and personalized supplements. Other finalists included Actinate, a fitness studio app that connects members, digitizes the business, analyzes ...
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News briefs
Vans has partnered with Led Zeppelin for a capsule collection...
Vans has partnered with Led Zeppelin for a capsule collection commemorating the 50th anniversary of the rock band's eponymous first album. Like the original band, the Vans x Led Zeppelin collection is a four piece, comprising a long-sleeve T-shirt, a baseball cap, high-top sneakers and low-top sneakers. The low-tops, called Era, ...
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News briefs
Nike has introduced the Paul George 3 x Nasa sneaker...
Nike has introduced the Paul George 3 x Nasa sneaker and clothing line. George plays for the Oklahoma City Thunder, a basketball team competing in the NBA. The player debuted the new signature shoe from the collection during the team's game against the San Antonio Spurs on Jan. 10. The ...
