More about brands – Page 193
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News briefs
Canada Goose has unveiled an exclusive collection of parkas designed...
Canada Goose has unveiled an exclusive collection of parkas designed by Inuit designers. The Inuit are indigenous peoples living in the Arctic regions of Canada, Greenland and Alaska. The company commissioned 14 designers representing communities across four Inuit regions to create one-of-a-kind parkas, using their traditional skills and designs from ...
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Vibram has introduced a new wrapping sole concept, called Wrap...
Vibram has introduced a new wrapping sole concept, called Wrap & Go, which is said to provide extreme grip on both wet and dry surfaces. The new sole uses Vibram Megagrip rubber as well as Vibram Litebase technology, which considerably reduces the weight and thickness of the rubber sole without ...
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Burton has announced that it will license its Step On...
Burton has announced that it will license its Step On boot/binding proprietary technology to DC Shoes. The deal will make DC Shoes the first brand outside of Burton to create boots that are compatible with Step On bindings. The development of DC's first Step On boots is currently underway for ...
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>Puma has launched a special edition of its RS-X sneaker...
>Puma has launched a special edition of its RS-X sneaker in partnership with
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Compex has announced a partnership with Team Bahrain Merida, the...
Compex has announced a partnership with Team Bahrain Merida, the cycling team that was founded in 2017 through a consortium of business partners from Bahrain and Merida, and for which Vincenzo Nibali currently rides. The team will be using Compex' electric muscle stimulators as part of its training and recovery ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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Puma has signed a multiyear deal to become an official...
Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...
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Puma Football has signed a long-term endorsement deal worth €100...
Puma Football has signed a long-term endorsement deal worth €100 million with Jan Oblak, the Slovenian goalie who plays for Atlético Madrid. Oblak has been named the Spanish league's best goalie three times in a row and is one of the three goalkeepers included in the latest list of the ...
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News briefs
In an unusual move, Maui Jim, the Hawaiian-themed brand of...
In an unusual move, Maui Jim, the Hawaiian-themed brand of high-performance sunglasses, will be supplying the members of the famous British Manchester United football club – the first team, the academy and the women's teams – with corrective eyewear and sunglasses. As of Feb. 26, moreover, Maui Jim eyewear will ...
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Puma has signed up an Indian amateur boxing champion, M.C....
Puma has signed up an Indian amateur boxing champion, M.C. Mary Kom, to a two-year sponsorship deal
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Under Armour has agreed to continue its relationship with Lindsay...
Under Armour has agreed to continue its relationship with Lindsay Vonn, although the famous ski champion has just announced her retirement from competitions
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>Macron has become the technical sponsor of a German football...
>Macron has become the technical sponsor of a German football team, Karlsruher SC, taking the place of
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News briefs
Nike has signed a clean-energy power purchasing agreement (PPA) –...
Nike has signed a clean-energy power purchasing agreement (PPA) – its first in Europe – with Iberdrola of Spain, regarded as the world's leading provider of wind power. The deal purchases 40 megawatts from Cavar, a wind farm in northern Spain that Iberdrola will finish building in 2020 and should ...
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Article
Sportmaster wins over Adidas, launches its sixth chain
Sportmaster has reinforced its dominant market position in Russia, announcing that it will once again start offering products under the Adidas brand from the autumn/winter 2019/20 season, after many years of separation.Sportmaster considers itself as a strategic partner of Nike, and it also offers brands like Puma and Asics. However, ...
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Article
Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
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News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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News briefs
Nike has opened its first city-inspired SNKRS pop-up shop at...
Nike has opened its first city-inspired SNKRS pop-up shop at 711 10th Street NW in Atlanta. From Jan. 26 to the end of March, the shop will have a rotating selection of limited-edition styles – such the Ten collection and Air Force 1 drops – chosen specifically for Atlanta. Hoodies ...
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News briefs
Mammut says it has introduced the world's first laser-fused jacket,...
Mammut says it has introduced the world's first laser-fused jacket, which has won an Ispo Award. The Photics HS Thermo Hooded Jacket is waterproof and breathable, made of quilted, 750 cuin goose down, and limited to 500 pieces sold B2C. The jacket is welded with the world's only laser-fuse device, ...
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News briefs
DamartSport, the sports version of the French brand of heat-preserving...
DamartSport, the sports version of the French brand of heat-preserving clothing, will participate in the Ispo Munich trade show for the first time to introduce a new high-tech range of clothes designed for sports activities in various weather conditions, based on patented technologies. It has developed a new seamless fitting ...
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News briefs
Sergio Tacchini and Mondottica International have entered into a global...
Sergio Tacchini and Mondottica International have entered into a global license agreement until 2023 to develop branded eyewear collections for Sergio Tacchini. The collections will comprise unisex spectacles and sunglasses, which will be available as from the second half of 2019. The product line will be officially presented at the ...
