More about brands – Page 194
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News briefs
Odlo is one of the numerous companies that have received...
Odlo is one of the numerous companies that have received this year's Ispo Gold Award. Its new intelligent thermal regulation technology, I-Thermic, had already received an innovation award in the wearable technologies category at the Consumer Electronics Show (CES) in Las Vegas in January along with Clim8, a French software ...
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News briefs
Treksta, the big manufacturer of outdoor shoes based in South...
Treksta, the big manufacturer of outdoor shoes based in South Korea, has developed the first shoes that incorporate retractable crampons in the soles, using a specially engineered mechanism that works with a small dial. The grip spikes are controlled in and out by simply turning a dial at the side. ...
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News briefs
Garsport is resurrecting the San Marco brand of hiking boots,...
Garsport is resurrecting the San Marco brand of hiking boots, starting with its relaunch for the autumn/winter 2019/20 season, under a licensing agreement with Head. The Italian brand was very popular in the 1980s and 1990s, before it was acquired by the Austrian company, which is now considering a move ...
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News briefs
Ecco has teamed up with Dow Chemical and Dassault for...
Ecco has teamed up with Dow Chemical and Dassault for a project called Quant-U. With Dow supplying elastomer and Dassault supplying software, the three companies have come up with a midsole that is made of liquid silicone rubber. It can be produced with a 3D printer, fitting the shape and ...
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Short stops
Craft has won two Ispo Gold Awards this season for...
Craft has won two Ispo Gold Awards this season for an innovative hood and a running sweater
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Ortlieb has returned to Ispo Munich as an Ispo Gold...
Ortlieb has returned to Ispo Munich as an Ispo Gold Award winner for its Atrack series of backpacks
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Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the...
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the first companies set to adopt Primaloft's new recycled, biodegradable, synthetic insulation, Pimaloft Bio
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News briefs
As of 2020, Nike will be Major League Baseball's exclusive...
As of 2020, Nike will be Major League Baseball's exclusive supplier of on-field uniforms – baselayers, game-day outerwear and training apparel included – and will be stamping them with its Swoosh. Fanatics, the California- and Florida-based producer of licensed sports apparel, will handle the manufacturing and distribution at retail. The ...
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News briefs
Champion's centennial marketing campaign is a celebration of teamwork called...
Champion's centennial marketing campaign is a celebration of teamwork called “100 Years for the Team.” This year, the company will be putting out a limited-edition “Century Collection.” It will highlight teams large and small through social media, a dedicated website, special product lines, events and other partnerships. A few such ...
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News briefs
Uniqlo, the Japanese brand of affordable clothing, continues to invest...
Uniqlo, the Japanese brand of affordable clothing, continues to invest in sports marketing, after switching over from Novak Djokovic to Roger Federer last year. It has become the main Olympic partner and official clothing supplier for Sweden's Olympic and Paralympic teams. The Japanese clothing brand will deliver LifeWear products to ...
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
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Article
Adidas launches its new Parisian platform for start-ups
Adidas has announced the launch of “Platform A,” its new sports accelerator program, located at the Paris-based start-up campus Station F. The company said it is investing €1 million in the development of the initiative. Platform A brings together 13 start-ups that have been selected to work with Adidas on ...
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Article
Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
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Article
Nike puts out a more affordable self-lacing shoe model
Nike has announced the Adapt BB, a low-cut basketball shoe that laces itself and adjusts its fit in accordance with settings entered into a smartphone app, itself called Nike Adapt. Each shoe contains a small motor and a tension-adjusting gear that can tighten or loosen the upper either on command ...
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News briefs
In order to facilitate its acquisition by Anta Sports Products...
In order to facilitate its acquisition by Anta Sports Products and other investors, Amer Sports amended its statutes at a previously planned extraordinary shareholders meeting on Jan. 23. A clause on a shareholder's obligation to redeem shares was removed. Also, the members of the board of directors will no longer ...
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As of this January, Amer Sports Spain, the subsidiary of...
As of this January, Amer Sports Spain, the subsidiary of Amer Sports, is the Iberian distributor for the entire catalog of Suunto Dive
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News briefs
Nike has re-opened a store, called Blue Ribbon Sports like...
Nike has re-opened a store, called Blue Ribbon Sports like the original name of the company, to serve as a community space for runners in Santa Monica, California. First opened in 1967 by Nike's first employee, the original Blue Ribbon Sports store served as a hang-out for so-called “oddball athletes.” ...
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Columbia will open a flagship store on London's Carnaby Street...
Columbia will open a flagship store on London's Carnaby Street
