More about brands – Page 196
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News briefs
Etonic Golf has signed up John Daly for a long-term...
Etonic Golf has signed up John Daly for a long-term contract to wear and promote its own line of Stabilizer golf shoes. Daly, who won two major PGA Tour championships and many other golf contests, has already helped Etonic to expand its range of golf shoes, apparel and gloves. Lotto ...
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News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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News briefs
Dunlop has signed a multi-year sponsorship deal with the Academia...
Dunlop has signed a multi-year sponsorship deal with the Academia Mouratoglou. Patrick Mouratoglou, founder of the tennis academy and trainer of Serena Williams, Grigor Dimitrov and Jeremy Chardy, is to become a Dunlop ambassador. Dunlop is to supply balls, rackets, bags and racket string for the Mouratoglou Open, an ATP ...
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News briefs
On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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News briefs
Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
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News briefs
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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News briefs
Erima is to be the official supplier to the German...
Erima is to be the official supplier to the German Special Olympics Team beginning with the Summer Games in Abu Dhabi, where 220 athletes, trainers and other team members will be wearing Erima's team sports apparel collection. This year's Special Olympics World Summer Games will take place on March 14-21 ...
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News briefs
Dunlop has announced a new, five-year partnership with the Association...
Dunlop has announced a new, five-year partnership with the Association of Tennis Professionals (ATP) that will make it the Official Ball of the ATP Tour and the Nitto ATP Finals beginning in 2019. The U.K.-based brand will also become a Silver Partner of both of the ATP Tour and the ...
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News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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News briefs
Gore Wear and Madshus, the Norwegian brand of cross-country skis,...
Gore Wear and Madshus, the Norwegian brand of cross-country skis, have entered into a partnership for the autumn/winter 2018/19 season. The companies are pooling their social media resources, direct-to-consumer communications, and photo and video production centering around Ole-Einar Bjørndalen, the biathlete who has won the highest number of races. He ...
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News briefs
Isbjörn of Sweden, which manufactures outdoor and ski clothes for...
Isbjörn of Sweden, which manufactures outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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Short stops
Blizzard and Tecnica have signed sponsorship contracts with two elite...
Blizzard and Tecnica have signed sponsorship contracts with two elite ski mountaineers, Hilaree Nelson and Jim Morrison
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Smartwool has signed a three-year sponsorship deal with an alpine...
Smartwool has signed a three-year sponsorship deal with an alpine champion, Mikaela Shiffrin, a skier on the World Cup circuit
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Short stops
Head has signed an endorsement contract with Karen Khachanov, a...
Head has signed an endorsement contract with Karen Khachanov, a leading and tall 22-year-old Russian tennis player
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Short stops
Joma Sport is sponsoring the Italian tennis player Marco Cecchinato...
Joma Sport is sponsoring the Italian tennis player Marco Cecchinato
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Short stops
Stewart Cink, British Open Champion in 2009 and six-time winner...
Stewart Cink, British Open Champion in 2009 and six-time winner of the PGA Tour, has formalized his relationship with Ping, the golf-club manufacturer, by signing a multi-year endorsement deal
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News briefs
Adidas is doubling the number of sneakers it makes from...
Adidas is doubling the number of sneakers it makes from ocean plastic this year, expecting to turn out 11 million pairs in cooperation with Parley for the Oceans. Adidas projected sales of about five million pairs of such Parley shoes in 2018, up from one million in 2017. The sporting goods ...
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Article
The EU is probing Nike’s tax treatment
The European Commission announced yesterday that it had opened an in-depth investigation into whether the tax rulings granted by the Dutch government to Nike's European operations may have given the group an unfair advantage over its competitors, in breach of the European Union's rules on state aid. Pointing out that ...
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AnalysisMarket capitalization of global sporting goods industry sector increased by 10.1 percent in 2018
The stock market capitalization of the global sporting goods industry sector increased by 10.1 percent in terms of local currencies in 2018, in contrast with major declines in stock indexes worldwide, especially toward the end of the year.
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Article
Nike’s digital disruption paid off in Q2
Crediting the efforts being made to execute its Consumer Direct Offense program, Nike reported better-than-expected results for the second quarter ended on Nov. 30. Revenues grew by 14 percent on a currency-neutral basis across the group, with increases of 14 percent for the Nike brand and 6 percent for Converse. ...
