More about brands – Page 199
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News briefs
Fila will launch a premium line called Fila Fjord under...
Fila will launch a premium line called Fila Fjord under the creative direction of Astrid Andersen, the young Danish fashion designer who has previously collaborated with Fendi. The new collection, which has the slogan “The measure of perfection,” is inspired by the relationship between northern architecture and the natural environment, and ...
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Supra, the American producer skateboarding shoes owned by K-Swiss, has...
Supra, the American producer skateboarding shoes owned by K-Swiss, has partnered with Skullcandy, the American headphone maker, to co-brand some of their standard products. Supra's Breaker and Factor shoes will share a “blue iridium” color scheme with Skullcandy's Hesh 3 wireless headphones. The shoes are a limited-edition product release, ranging ...
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Ortovox has introduced Swisswool – its fair-trade virgin wool from...
Ortovox has introduced Swisswool – its fair-trade virgin wool from Switzerland – into its Classic Knit inserts and Classic Wool Gloves. Their manufacturing is farmed out to Heratex, a knitting company based in Styria, Austria. Ortovox has also launched its Trace ski tour backpack, manufactured by a fair-trade Vietnamese company. ...
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Willy Bogner has extended its licensing agreement for Bogner shoes...
Willy Bogner has extended its licensing agreement for Bogner shoes with Cappelletti, which started in 2010
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La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
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Adidas has entered into a “perpetual, legacy partnership” with Stan...
Adidas has entered into a “perpetual, legacy partnership” with Stan Smith, the two-time Grand Slam tennis champion whose career lasted from 1969 to 1985. Adidas first collaborated with Smith on a famous shoe style in 1973 and is now releasing an updated version, with leather upper, rubber cupsole and white ...
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News briefs
Vincent Kompany, the center back and captain for both the...
Vincent Kompany, the center back and captain for both the Manchester City and the Belgian national soccer teams, has signed an endorsement deal with Puma. Kompany has long been a wearer of leather boots on the field. Since Dec. 14, however, he has been playing in the Puma Future (the ...
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News briefs
Italy's Macron has become the new technical sponsor of K.K....
Italy's Macron has become the new technical sponsor of K.K. Split, an important Croatian basketball team, for three years starting with the current season. It is taking the place of a Bosnian firm, XBGT, which took over the role from Jako two years ago. Nike, Playlife, Reebok and And 1 ...
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News briefs
Macron is launching a new and more contemporary logo. To...
Macron is launching a new and more contemporary logo. To draw attention to its new symbol, the Macron Hero, the Italian company has launched a new video and a new marketing campaign on Instagram, Twitter, Facebook, Linkedin and Youtube. The hashtag is #MacronHero or #MacronHeroisborn.
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News briefs
Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
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News briefs
Mizuno has signed its first deal with an American swimmer,...
Mizuno has signed its first deal with an American swimmer, Blake Pieroni, who belongs to the U.S. national team. The deal is a first also for Pieroni himself and for Mizuno USA as a subsidiary of the Japanese brand. Pieroni won a gold medal for the 400-meter freestyle relay at ...
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On Dec. 12, with a multi-year contract, the National Basketball...
On Dec. 12, with a multi-year contract, the National Basketball Association (NBA) made the Bauerfeind GenuTrain its official knee brace. The German orthotics maker began dealing with the NBA more than a decade ago, when professional players began using the original GenuTrain brace. At present, the official NBA brand ambassador ...
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News briefs
Glenmuir, the Scottish golf apparel company, has become a Principal...
Glenmuir, the Scottish golf apparel company, has become a Principal Partner to the PGA. The company has had a 30-year relationship with the PGA. With the new deal, in effect through 2020, the company will supply staff uniforms to PGA coaches at the Open Championship Swingzone and to the Great ...
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News briefs
Gilbert and the French Rugby Federation (FFR) have extended their...
Gilbert and the French Rugby Federation (FFR) have extended their partnership deal until the 2023/24 season. The partnership between the rugby brand and FFR has been in place since 1999. The extension will include the 2023 Rugby World Cup, which will be held in France.
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Mammut has become the official partner of the Jackson Hole...
Mammut has become the official partner of the Jackson Hole Mountain Resort in the U.S., outfitting its ski patrol with its Barryvox and other tools
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Columbia Sportswear has announced the appointment of John Soh as...
Columbia Sportswear has announced the appointment of John Soh as vice-president and general manager of China. The appointment will be effective in mid-February 2019. In his new role, he will report to Doug Morse, senior vice-president of emerging brands and APAC. Soh joins Columbia from Lego, where he was a ...
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News briefs
Nike has announced that John W. Rogers, Jr. has been...
Nike has announced that John W. Rogers, Jr. has been appointed as a new member of the company's board of directors. Rogers, 60, is the founder, chairman, chief executive and chief investment officer of Ariel Investments. He founded Ariel Investments in 1983, with a focus on undervalued small and medium-sized ...
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VF Corp. has appointed Todd Dalhausser to the position of...
VF Corp. has appointed Todd Dalhausser to the position of brand president of the Altra brand, effective immediately. He will report to Steve Murray, VF's vice-president of strategic products. Dalhausser joins VF from Wolverine Worldwide, where he served as senior vice-president of sales for Saucony North America. Dalhausser is a ...
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News briefs
Arc'teryx, a division of Amer Sports, has opened a new...
Arc'teryx, a division of Amer Sports, has opened a new mono-brand store in Japan, its largest in-mall store in the country. The new 264-square-meter store, on two floors, is located in Fukuoka Momochi, the largest commercial facility in western Japan. The store, which was inaugurated on Nov. 21, sells Arc'teryx's ...
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An Under Armour store is set to open soon in...
An Under Armour store is set to open soon in Milan in a former building of Luxottica on via Orefici, next to Levi's and Tommy Hilfiger
