More about brands – Page 2
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News briefsIs there a revolution happening in road helmets?
There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...
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News briefsAdidas to replace Castore as Aston Villa’s kit supplier
Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...
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News briefsSwedish concept store Ka-Yo launches its own collection
Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsAdidas revamps classic Predator boot
In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...
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News briefsLTA turns down the Saudis
The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...
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ArticleIntersport Austria motivates children and teenagers to do more sport
To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...
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News briefsGeographic mislabeling at Boohoo
Boohoo appears to have put “Made in the UK” labels on perhaps thousands of articles of clothes that were manufactured in southern Asia (Pakistan, for example), as we have learned through Business of Fashion. The original – and presumably correct – labels were removed and replaced last year at the ...
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News briefsRising golf star Min Woo Lee partners with Lululemon
Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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News briefsStiga Sports aims to revolutionize padel, launches angular racket
For decades, Swedish Stiga Sports has been at the forefront of crafting world-class table tennis rackets. Their latest groundbreaking innovation, dubbed Cybershape, initially made waves in the table tennis scene with its distinctive angular design. This edgy racket shape is engineered to provide players with a larger hitting surface, an ...
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ArticleVivobarefoot, Balena present 3D-printed, customized and fully compostable shoe
Source: Vivobarefoot Vivobarefoot VivoBiome UK-based footwear and lifestyle brand Vivobarefoot has announced a partnership with Tel Aviv-based circular economy startup Balena, founded in 2020. The aim is to produce shoes that are made-to-order and made-to-measure locally and are compostable and recyclable thanks to Balena’s BioCir®flex range of ...
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News briefsFila launches Fila+, appoints Lev Tanju as Creative Director
Source: Fila Introducing Fila+ with Lev Tanju at the creative forefront Fila is stepping into a new era with the launch of Fila+, a brand-new line aimed at weaving the company’s rich history into a modern design. Leading this ambitious project is London-based creative force Lev Tanju, ...
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News briefsJoma looks to double or triple its sales
Joma is now in a position to double its sales in five years and perhaps triple them in what Diffusion Sport calls a reasonable period – this according to Marina López, its Managing Director and Marketing Chief. The Spanish brand has expanded its facilities in Portillo from 65,000 to 90,000 ...
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News briefsBoss signs two new tennis ambassadors
Boss is making further strides in the world of tennis, announcing two new ambassadors, Noma Noha Akugue and Ella Seidel. According to the German fashion brand, Akugue and Seidel have already established themselves as players worth watching more closely. Just in time for the Australian Open, the two German tennis ...
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News briefsFila deepens commitment to pickleball
Fila is doubling down on pickleball. Since 2019, when the company released its first shoe designated for the sport, it has been pushing to get into the pickleball market. With the release of its new Volley Burst shoe model, the company now claims to be “at the forefront of performance ...
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News briefsBalenciaga’s new collection inspired by football
Luxury fashion house Balenciaga has launched a limited series of clothes and accessories, including hats, scarves, jerseys, tracksuits, sweatpants and hoodies, inspired by the world of football. The collection is characterized by logos reminiscent of on- and off-duty uniforms worn by football teams during both gameday and off the pitch. ...
