More about brands – Page 201
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News briefs
La Sportiva has extended its sponsorship contract with Michele Boscacci,...
La Sportiva has extended its sponsorship contract with Michele Boscacci, the Italian mountain skiing champion, for a further five years. He will be involved in the development of the company's ten-year-old line of Stratos boots and of a line of performance and lifestyle apparel.
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Short stops
Vans has signed up a South African pro surfer, Michael...
Vans has signed up a South African pro surfer, Michael February
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Short stops
Fila has extended its four-year-old sponsorship of Karolina Pliskova, the...
Fila has extended its four-year-old sponsorship of Karolina Pliskova, the 26-year-old tennis star
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News briefs
Smartwool has pledged to donate to Protect Our Winters (POW)...
Smartwool has pledged to donate to Protect Our Winters (POW) and SOS Outreach throughout the holiday season. On Black Friday, the brand donated 3 percent of its online sales to POW, with a minimum donation of $3,000 and a maximum of $8,000. Meanwhile, the company's employees are tackling hands-on projects ...
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News briefs
Columbia Sportswear has announced that it will donate $20,000 to...
Columbia Sportswear has announced that it will donate $20,000 to the California Community Foundation's Wildfire Relief Fund, in response to the deadly fires that are affecting California. The company has also announced that in addition to this donation, Columbia's family of brands – Columbia, Sorel, Mountain Hardwear and prAna – ...
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Article
Adidas is performing well globally
The Adidas Group is predicting a global sales increase of between 8 and 9 percent in local currencies for the current financial year, down from a previous forecast of 10 percent, due to continued lower-than-expected sales results in Western Europe. However, it has revised upwards its expectations for profitability, predicting ...
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Article
More signs of fatigue for Adidas in Europe
After a strong rally between 2015 and 2017, the Adidas brand has performed so far this year less well in Europe generally than Nike, Puma or Under Armour. In the third quarter, its sales in Western Europe were off by one percent in euros and by two percent in constant ...
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Article
New calls for an end to discrimination in the U.S.
Taking their cues from their peers at Nike, who led to the dismissal of Trevor Edwards and other high-ranking executives earlier this year, some employees of Adidas and Under Armour in the U.S. have called for better treatment of women, ethnic minorities and people of color in the last few ...
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Article
A new European chief for TNF
VF Corp. has appointed Jan van Leeuwen as the new European chief of The North Face. He is taking the place of Kate Smith, who left in July after 16 successful months working in European sales for the brand. Most recently, Van Leeuwen held a similar position at Vans, which ...
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News briefs
VF Corp. received cash proceeds of $139.4 million from the...
VF Corp. received cash proceeds of $139.4 million from the sale of Reef to the Rockport Group in the third quarter, according to a filing with the U.S. Securities & Exchange Commission. Subject to adjustments, VF is booking an impairment charge of $9.9 million on the transaction. The group acquired ...
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News briefs
Runtastic, the mobile fitness company owned by Adidas, has announced...
Runtastic, the mobile fitness company owned by Adidas, has announced that its co-founder and chief executive, Florian Gschwandtner, will withdraw from operational management and leave the company, effective Dec. 31, 2018. He has been with the start-up for nearly ten years. Alfred Luger and Christian Kaar, respectively chief financial officer ...
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News briefs
Nike has announced the appointment of Ann Hebert as vice-president...
Nike has announced the appointment of Ann Hebert as vice-president of global sales. She will replace Mike Best, who has decided to retire after nearly 30 years with the brand. Hebert is another Nike veteran, with 23 years at the company. Most recently, she was general manager of Asia-Pacific and ...
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News briefs
Troy Sicotte will be Columbia Sportswear's vice president of North...
Troy Sicotte will be Columbia Sportswear's vice president of North American sales for the Mountain Hardware brand as of Oct. 22, 2018. He will report to Joe Vernachio, the brand's president. Sicotte has spent well over a decade in the footwear and outdoor industries, first at Birkenstock USA and then ...
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News briefs
Adidas and Nike were among the 237 brands that generated...
Adidas and Nike were among the 237 brands that generated sales of more than 100 million yuan renmimbi (€12.6m-$14.4m) at Alibaba's Single's Day consumption festival on Nov. 11. New Balance was also a winner with 60,000 pairs of shoes ordered during a pre-sales program. Overall, consumers placed orders for a ...
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News briefs
Nike has inaugurated its flagship store in New York City,...
Nike has inaugurated its flagship store in New York City, dubbed as “House of Innovation 000.” The six-level space, including a below-street-level floor, covers around 68,000 square feet on the corner of Fifth Avenue and 52nd Street. The store has been designed to offer services that are highly customizable and effortlessly ...
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News briefs
Adidas has filed suit in South Florida District Court against...
Adidas has filed suit in South Florida District Court against a further 200 websites for the sale of counterfeit Yeezy, Adidas and Reebok shoes. It is seeking the seizure of their domains, the scrubbing of their URLs from search engines and $2 million in statutory damages per defendant.
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News briefs
Puma has introduced a limited-edition “Attack Pack” of its One...
Puma has introduced a limited-edition “Attack Pack” of its One and Future 2.1 football boots, made for the most attacking players. The special camouflage versions feature a so-called “Digi-camo” graphic in green/white/black on the outsole, designed to confuse and disrupt opponents on the pitch, the brand explained. The Attack Pack ...
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News briefs
Under Armour will launch in early 2019 a new HOVR...
Under Armour will launch in early 2019 a new HOVR model, which will go under the name of UA HOVR Infinite. The shoe has been designed as an ultra-performance model for distance training. It has features such as a lightweight mesh upper, deep flex groove outsole, and 3D molded sock liner. The shoe ...
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News briefs
Virat Kohli has released his first sneaker, which is a...
Virat Kohli has released his first sneaker, which is a collaboration between his brand one8 and Puma. The unisex sneaker is called the Puma Basket Classic one8, and is a new interpretation of the Puma Basket Classic. The Indian international cricketer worked closely with Puma through the entire creative process. ...
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News briefs
Kjus has launched the first ski jacket featuring an electronic,...
Kjus has launched the first ski jacket featuring an electronic, user-controlled textile membrane, which is said to move sweat away ten times faster than a conventional membrane. The garment is a jacket from the brand's 7Sphere skiwear collection. The jacket integrates a technology called Hydro Bot, developed by Osmotex, which ...
