More about brands – Page 202
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Myant, a start-up company from Toronto, has launched on Kickstarter...
Myant, a start-up company from Toronto, has launched on Kickstarter a crowdfunding campaign to bring to market a product called Skiincore, a new smart, self-heating and wire-free base layer concept comprising separate top and leggings. Skiincore features a conductive yarn that holds 18 watts of heating power from a battery, ...
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The Austrian-based Löffler brand of sports clothing has been awarded...
The Austrian-based Löffler brand of sports clothing has been awarded the state prize for innovation for its so-called “hotBOND technology,” which allows the ultrasonic welding of parts into a garment. Reflecting points can now be incorporated in these welded joints in order to provide more safety for athletes. The Austrian ...
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Sherpa Adventure Gear is launching a special limited collection of...
Sherpa Adventure Gear is launching a special limited collection of cardigans that use a 50-50 blend of yak wool and merino wool. The blend is said to be finer than cashmere. The sweaters are made one by one on looms by a women's collective in Nepal. Each sweater is numbered, ...
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W.L. Gore won three Gear of the Year Awards from...
W.L. Gore won three Gear of the Year Awards from the Runner's World magazine. The three products are its Gore-Tex Invisible Fit Footwear and its Gore R7 Gore-Tex ShakeDry hooded jacket and stretch jacket. Earlier this year, the Gore C7 Gore-Tex ShakeDry stretch jacket had already received a similar award ...
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Polartec says it has developed the first performance fleece specifically...
Polartec says it has developed the first performance fleece specifically designed for running apparel in collaboration with Tracksmith
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Spyder has started to use Gore-Tex membranes with the current...
Spyder has started to use Gore-Tex membranes with the current autumn/winter collection
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Adidas is said to be close to signing a record-breaking...
Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
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Nike and the English Premier League have announced a six-year extension...
Nike and the English Premier League have announced a six-year extension to their existing partnership to the end of the 2024/25 season. The partnership, which started back in 2000, includes the official Premier League ball, of which the current ball is the 15th iteration. Under the deal, Nike will also continue ...
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Converse has signed an endorsement deal with Kelly Oubre Jr.,...
Converse has signed an endorsement deal with Kelly Oubre Jr., a basketball forward for the Washington Wizards. This is Oubre's second such endorsement. He is to wear Nike sneakers on-court and Converse sneakers and apparel off-court. Nike acquired Converse out of its bankruptcy in 2003, the same year when Converse ...
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The Tecnica Group has announced that its Blizzard, Tecnica and...
The Tecnica Group has announced that its Blizzard, Tecnica and Nordica brands will be sponsoring the 2021 FIS Alpine World Ski Championships, hosted by Cortina d'Ampezzo, in Italy's Dolomites. The announcement was made at Milan's Triennale on Nov. 15, on the occasion of the presentation of the 2021 championships. The ...
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Reebok has announced a new partnership with Cardi B. Full...
Reebok has announced a new partnership with Cardi B. Full details of the collaboration with the American rapper, including the duration of the partnership, have not been released. Meanwhile, to announce the partnership, Cardi B has been featured on social media and ads wearing Reebok apparel as well as the ...
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Arena has signed a sponsorship deal with Farida Osman, whom...
Arena has signed a sponsorship deal with Farida Osman, whom the Association of National Olympic Committees has called the “Best Female Athlete from Africa.” Born in the U.S. but raised in Cairo, Osman was a synchronized swimmer before she began racing. In 2007, at the age of 12, she won ...
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Rossignol has added Marina Martínez Lobo of Alicante, Spain, to...
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to its roster of athletes this year's World Padel Tour. Aged 15, Martínez Lobo has already been a junior and multiple-time regional champion in paddle tennis. In 2017 she was world champion for Spain in the under-14 category.
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Hyperice Inc. has teamed up with the video-gamer and NFL...
Hyperice Inc. has teamed up with the video-gamer and NFL wide receiver JuJu Smith-Schuster to deliver its sports-recovery gear to elite e-sports athletes. The company's “Move” initiative, developed in partnership with Foundry IV, aims to alleviate the physical strains of video-gaming for more than 50 hours a week, which has ...
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Sport 2000 International is launching a special “made for” marketing...
Sport 2000 International is launching a special “made for” marketing campaign in the alpine countries of Germany, Austria, Switzerland and Italy, in partnership with six winter sports brands: Atomic, Salomon, Nordica, Tecnica, Dalbello and Rossignol. The brands are divided into sports sub-categories. Focused on customization, Atomic and Salomon will use ...
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UYN has launched a global marketing campaign on Eurosport, featuring...
UYN has launched a global marketing campaign on Eurosport, featuring the biathlon star Dorothea Wierer. It is sponsoring the ski teams of Germany, Austria, France, Italy, Norway, Russia and Slovenia as well as the Slovak biathlon team. UYN, which stands for Unleash Your Nature, is the new brand of functional ...
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On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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Fila has signed a sponsorship agreement with Sofia Kenin, a...
Fila has signed a sponsorship agreement with Sofia Kenin, a 19-year-old rising star of the Women's Tennis Association from the U.S.
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Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk,...
Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk, the Ukrainian distance freestyle swimmer who is the current European champion in the 400-meter and 800-meter freestyle categories
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Dainese has enrolled Lindsey Vonn, the American speed skier, as...
Dainese has enrolled Lindsey Vonn, the American speed skier, as a brand ambassador, wearing its D-air airbag
