More about brands – Page 204
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News briefs
Marker has issued a product recall for its Kingpin 10...
Marker has issued a product recall for its Kingpin 10 and Kingpin 13 alpine touring ski bindings. There is a risk of breakage in the steel pins of the toe unit. Made in the Czech Republic, the bindings were sold in stores and online from March 2017 to April 2018. ...
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Expanding its collaboration with Disney, Speedo will launch a unique...
Expanding its collaboration with Disney, Speedo will launch a unique collection of children's swimsuits and fins featuring Mickey Mouse to celebrate the character's 90th birthday, which is also Speedo's 90th anniversary
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Lacoste has launched a new collection of garments, shoes and...
Lacoste has launched a new collection of garments, shoes and bags featuring the Disney characters Mickey and Minnie Mouse that use embroidery as well as 3D-printing and appliqué techniques
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Vibram is bringing out a waterproof, closed version of its...
Vibram is bringing out a waterproof, closed version of its Euroshiki shoe with an Arctic Grip sole, called Oslo
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New Balance has announced many new sponsorship deals with young...
New Balance has announced many new sponsorship deals with young and promising athletes. It has signed a multi-year contract with CoCo Gauff, who qualified for the U.S. Open girls final at the age of 13 last year and this year won the French Open girls title. She is currently sixth ...
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Nike is venturing into virtual athletics in its sports marketing...
Nike is venturing into virtual athletics in its sports marketing strategy, having just signed Jian “Uzi” Zihao to its first e-sports endorsement deal. The move comes just as Michael Jordan is becoming a shareholder in Axiomatic, which controls the Team Liquid, rated as the third-largest player in professional e-sports. Zihao ...
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Rossignol has signed Martin Fourcade as a brand ambassador. The...
Rossignol has signed Martin Fourcade as a brand ambassador. The contract with the French biathlon star will continue for three years after he retires from the sport, Rossignol said. He will be the brand's face for Rossignol skiing, cycling, and urban apparel and footwear collections. Fourcade, who is 30 years ...
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Andrés Iniesta, the Spanish football star, will be the new...
Andrés Iniesta, the Spanish football star, will be the new brand ambassador for Asics. The contract was signed in Tokyo at the beginning of this October. In May, Iniesta signed a contract with Vissel, the Japanese football club, for which he started to play this summer. Iniesta works together with ...
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Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring...
Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring Donna Moderna Negev Adventure, a running event organized by the Italian lifestyle magazine Donna Moderna in Israel's Negev desert, designed to inspire women to get moving. The 80-kilometer, four-day race will take place at the end of October. The five ...
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Under Armour (UA) has signed up Joel Embiid to a...
Under Armour (UA) has signed up Joel Embiid to a five-year shoe deal. The NBA player for the Philadelphia 76ers had been with Adidas since his entrance into the NBA. Embiid, who is 24, is a native of Cameroon and is currently competing in his third NBA season. As part ...
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Puma has signed David Silva, the Spanish football midfielder known...
Puma has signed David Silva, the Spanish football midfielder known as “El Mago” (the magician), as a brand ambassador. Silva, who currently plays for Manchester City, was previously tied to Adidas. As part of the deal, he will wear Puma One boots. He joins other star players of the sport ...
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Reports indicate that Adidas is going to again become the...
Reports indicate that Adidas is going to again become the sponsor of the Arsenal football club in the U.K. for the next five years, taking the place of Puma at the end of the current five-year contract. Adidas had been Arsenal's sponsors until 1993. As for Puma, the brand is ...
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Mizuno has announced that it will become the official sportswear...
Mizuno has announced that it will become the official sportswear partner of British Rowing. The deal will run until December 2020. The British Rowing team will use specially made and adapted Mizuno sportswear in training and competition, including a high performance all-in-one, a gym training kit, off-the-water teamwear and a ...
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Ogio, the golf bag and accessories brand owned by Callaway,...
Ogio, the golf bag and accessories brand owned by Callaway, is redesigning its logo, website, and brand messaging while also expanding its product line. In addition, there are plans to launch the brand in Japan in 2019. Ogio posted sales of over $45 million last year. According to Callaway, Ogio's ...
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Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Puma makes another big move into basketball by signing up...
Puma makes another big move into basketball by signing up DeMarcus Cousins, an NBA champion who plays with the Golden State Warriors, through a multi-million-dollar contract
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Nike has extended its one-year-old contract with the Tottenham Hotspur...
Nike has extended its one-year-old contract with the Tottenham Hotspur football team in England for 15 more years, such that it will expire in 2033
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Adidas has extended its eight-year-old sponsorship contract with the French...
Adidas has extended its eight-year-old sponsorship contract with the French Olympique Lyonnais football club until 2025
