More about brands – Page 205
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Short stops
Adidas has a signed a sponsorship deal with the Real...
Adidas has a signed a sponsorship deal with the Real Kashmir football club, which plays in India's first division
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Babolat has announced the continuation of its sponsorship deal with...
Babolat has announced the continuation of its sponsorship deal with Dominic Thiem, the 25-year-old Austrian tennis champion
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Le Coq Sportif has signed up as the sponsor of...
Le Coq Sportif has signed up as the sponsor of the Spanish Movistar cycling team
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News briefs
VF Corp. has announced that Steve Rendle, the company's chairman,...
VF Corp. has announced that Steve Rendle, the company's chairman, president and chief executive, has been recognized by Corporate Responsibility (CR) Magazine as a Responsible CEO of the Year, in the public company category. Rendle was one of six chief executives honored by the magazine at the awards gala that ...
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News briefs
VF Corp. is making available to consumers the « sourcing maps »...
VF Corp. is making available to consumers the « sourcing maps » for ten of its brands' most iconic products. The sourcing maps, which can be viewed on VF's sustainability website, are meant to ensure transparency about every step in the production of VF's apparel and footwear. The interactive maps show the ...
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News briefs
Phil Knight, the co-founder and chairman emeritus of Nike, has...
Phil Knight, the co-founder and chairman emeritus of Nike, has donated 12 million shares of Nike stock worth $990 million to an unnamed charity, according to a financial document that Nike has recently filed with the Securities and Exchange Commission. The regulatory filing notes that Phil Knight and his wife, ...
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Article
Nike thrives on digital and marketing investments
Abundant investments in digital capacity and marketing have helped Nike to outperform its own projections for the three months to the end of August, with wide-ranging increases in sales and profits.The Nike group raised its quarterly profit by 15 percent to $1,092 million on a sales jump of 10 percent ...
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Article
Under Armour continues staff rejig
Under Armour has reinforced its management team with two appointments, but it has earmarked an enlarged budget for an estimated 400 extra layoffs this year.Under Armour already announced a round of 277 staff cuts last year to shift its resources to more productive areas, such as international expansion and online ...
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News briefs
VF Corp. has announced that it has chosen Denver for...
VF Corp. has announced that it has chosen Denver for its new global headquarters. Building renovations are scheduled to start early next year with a completion date in early 2020. The new 285,000-square-foot headquarters will be located in the Lower Downtown, or LoDo, district, Denver's oldest neighborhood and the home ...
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News briefs
Tina Rolén, former marketing director at Haglöfs, has joined VF...
Tina Rolén, former marketing director at Haglöfs, has joined VF Corp. to take the marketing lead at Vans in Europe, the Middle East and Africa (EMEA). Rolén has spent many years in the sports, outdoor and fashion industry, working with brands from Nike and Adidas to Mini Rodini and Haglöfs. ...
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News briefs
Puma has announced a long-term partnership with Adriana Lima, who...
Puma has announced a long-term partnership with Adriana Lima, who will be the new ambassador for the women's training business. She will represent Puma in marketing campaigns globally. Lima, 37, has been in the fashion industry since the 1990s. She boasts 11.7 million followers on Instagram, where she shows that ...
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News briefs
Puma has announced that Luis Suárez, the striker of Barcelona...
Puma has announced that Luis Suárez, the striker of Barcelona FC, has inked a boot deal with Puma Football. Before joining Puma, Suárez had been sponsored by Adidas for 11 seasons. Prior to joining Adidas in 2008, he wore Nike soccer boots. The 31-year-old player will now be wearing Puma ...
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News briefs
Speedo has announced a partnership with Team UK for the...
Speedo has announced a partnership with Team UK for the Invictus Games. As part of the deal, the British swimmers taking part in this year's Games, which will be held in Sydney on Oct. 20-27, will be dressed in Speedo. The Invictus Games are an international adaptive sports event for ...
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News briefs
Recco will be partnering with Red Bull X-Alps on the...
Recco will be partnering with Red Bull X-Alps on the races that will take place in 2019 and 2021. All 32 athletes participating in the 2019 edition of the Red Bull X-Alps will be equipped with Recco reflectors in their backpacks, helmets, and official Salewa outerwear. Athletes are already equipped ...
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News briefs
Macron has signed an important six-year contract with the recently...
Macron has signed an important six-year contract with the recently formed Canadian Premier League (CPL), which is going to start organizing the first professional football matches in the country next spring. The Italian company will supply all the shirts for each of the seven teams that will participate in ...
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News briefs
Erreà has announced that its sponsorship contract with the French...
Erreà has announced that its sponsorship contract with the French Volleyball Federation (FFVB), which has been in place for nearly ten years, has now been extended for four additional years. Also, the Italian brand will replace Hungaria as the kit supplier of SLUC Nancy Basket in a new deal that ...
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News briefs
Joma has been chosen as the new kit supplier of...
Joma has been chosen as the new kit supplier of RSC Anderlecht, the Belgian professional football club. The five-year deal between the Spanish brand and the club will take effect from the 2019/2020 season, at the end of the current contract with Adidas. Anderlecht's partnership with Adidas had been in ...
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News briefs
Media reports have been suggesting that Adidas is about to...
Media reports have been suggesting that Adidas is about to ink a 10-year clothing deal worth £6.5 million (€7.3m-$8.6m) per year with Naomi Osaka, the tennis player who recently won the US Open in New York. The news was initially reported by The Times of London on Sept. 10, and ...
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News briefs
New Era has secured a multi-year agreement with the Tottenham...
New Era has secured a multi-year agreement with the Tottenham Hotspur football club to become its official headwear licensee. The dual-branded headwear has already become available through Tottenham's and New Era's online and offline retail channels.
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News briefs
Spending on digital marketing in the U.S. and Britain grew...
Spending on digital marketing in the U.S. and Britain grew by 44 percent last year to $52 billion, and global spending on digital marketing is estimated to approach $100 billion. These figures, reported by Reuters, have been released in a recent study conducted by Moore Stephens, a U.K.-based accountancy firm. ...
