More about brands – Page 206
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Atomic has signed a sponsorship deal with a Spanish skier,...
Atomic has signed a sponsorship deal with a Spanish skier, Javi Lliso +++ Mizuno has signed up a Spanish football player, Fernando Torres, who helped the national team to win the European Cup in 2008
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is moving into the first division of Spanish football by sponsoring Joan Francese Ferrer, better known as Rubi, who is the coach of the Espanyol team
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News briefs
Nike's Jordan brand is teaming up with the Paris Saint-Germain...
Nike's Jordan brand is teaming up with the Paris Saint-Germain (PSG) sponsored by Nike for the brand's first collection with a football club. The Jordan Brand x Paris Saint-Germain collection includes two special edition match kits, footwear and apparel. The kits are built on a Vaporknit Match chassis by Nike, ...
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Woolrich and Griffin Studio have teamed up on a capsule...
Woolrich and Griffin Studio have teamed up on a capsule collection revisiting two classic Woolrich jackets - the Atlantic Parka and Atlantic Smock. The two reversible jackets feature one side combining Woolrich's Buffalo Check and Griffin's signature orange lining, while the other side is black or photo-print camo. The two ...
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Joma and Gola have come out with a limited...
Joma and Gola have come out with a limited edition of sneakers with Swarovski crystals
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Adidas tops the Textiles, Apparel and Luxury Goods sector in...
Adidas tops the Textiles, Apparel and Luxury Goods sector in the latest Dow Jones Sustainability Index (DJSI), an annual evaluation of companies' sustainability practices. The German sportswear brand has been included in the DJSI for the 19th consecutive year. The annual DJSI review assesses the sustainability performance of the largest ...
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Article
Chinese investors show interest for Amer Sports
Confirming media speculation, Amer Sports announced this morning that it has received a non-binding preliminary indication of interest from a consortium comprising Anta Sports Products and an Asian private equity firm, FountainVest Partners, in view of acquiring its entire share capital for €40.00 a share in cash. That would be ...
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Article
Amer Sports’ cycling division comes under strategic review
The cycling division of the Amer Sports group, which includes the Mavic and Enve brands, has been placed under strategic review, the company said last week as part of an update on its transformation and its assets.The Finnish group behind Salomon, Arc'teryx, Atomic, Wilson and many other brands told analysts ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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Taking its cues from Moncler, Colmar has launched a systematic...
Taking its cues from Moncler, Colmar has launched a systematic program of collaborations with special designers, called Advanced Garment Exploration (AGE), to develop original items for its sports and lifestyle apparel collections. It will start this month with a few colorful pieces of outerwear with spectacular silhouettes designed by Shayne ...
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Le Coq Sportif has put out a special collection of...
Le Coq Sportif has put out a special collection of tennis wear to celebrate the 50th anniversary of Arthur Ashe's victory in the U.S. Tennis Open in New York. The line includes a shirt with a photo of the late American champion, called Charity, whose sales proceeds will go to ...
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Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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Puma has collaborated with Polaroid for the relaunch of its...
Puma has collaborated with Polaroid for the relaunch of its RS-100 sneaker and the launch of a new sneaker model, the RS-0. The RS-0 sneaker has an upper constructed of white leather, reflective laces and Polaroid's iconic color spectrum on the tongue as well as a contrasting black midsole to ...
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The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
