More about brands – Page 207
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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News briefs
Macron has replaced Jako as the sponsor of a German...
Macron has replaced Jako as the sponsor of a German football club, Hannover 96, through a six-year contract. In its domestic market, the Italian company is currently sponsoring a total of five first-division football teams, more than any other sports brand, although the big properties are taken by the majors. ...
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News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
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News briefs
Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
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News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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Short stops
Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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Joma will be the new sponsor of a major French...
Joma will be the new sponsor of a major French handball team near Paris, the US Ivry Handball
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Mizuno will sponsor another French handball team, Chambéry Savoie Mont...
Mizuno will sponsor another French handball team, Chambéry Savoie Mont Blanc, for the next three years
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Short stops
Puma has signed up a new NBA draft basketball player,...
Puma has signed up a new NBA draft basketball player, Kevin Knox of the New York Knicks
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Article
Adidas Group raises profit margins
Sharp sales increases in China and North America bolstered the Adidas Group's turnover and profits in the second quarter, but it was affected by a faster than projected slowdown in Europe and declining sales for the Reebok brand.The group reported a 4.4 percent sales increase to €5,261 million for the ...
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Article
Adidas appoints new European leader after a slowdown in the region
The Adidas Group has replaced its management in Western Europe, due to unspecified distribution issues that apparently caused it to slow down more rapidly than anticipated in the company's second-largest regional market in the second quarter.Arthur Hoeld, who previously helped to build up Originals for the Adidas brand, was appointed ...
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Article
Vulcabras recovers in women’s shoes, works with Under Armour
Vulcabras Azaleia, which derives most of its revenues from the affordable Olympikus brand of sports shoes, has announced the start of negotiations for the acquisition of Under Armour's five-year-old Brazilian sales subsidiary. Under a joint licensing and operating agreement, Vulcabras will become the exclusive distributor and licensee of the American ...
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Article
Soaring sales and profit for Anta
While investing to upgrade its flagship brand, Anta Sports Products has accelerated its expansion with a sales growth of 44.1 percent to 10,553.5 million yuan renminbi (€1,341.9m-$1,521.8m) for the first half of this year, which led to an unprecedented profit for the Chinese group.The company's gross profit margin firmed up by ...
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News briefs
Reebok has released a technologically advanced sports bra that is...
Reebok has released a technologically advanced sports bra that is said to respond and adapt to the wearer's movement. According to the brand, the PureMove Bra is the first of its kind in offering this characteristic. The new bra, which is the result of a three-year development process, features Reebok's ...
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News briefs
Nike is making a big statement at the 50th edition...
Nike is making a big statement at the 50th edition of the U.S. Tennis Open with an outfit designed by Virgil Abloh for Serena Williams. Called the “Queen Collection,” it includes a dance-inspired skirt, with materials sourced in Italy, a supportive mesh top and a special version of the NikeCourt ...
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News briefs
Bata is launching a new limited edition of a legendary...
Bata is launching a new limited edition of a legendary sneaker that it had developed in 1977 for John Wooden, the only person who has ever been inducted into the Hall of Fame for the game of basketball in the U.S. as both a player and a coach. Named after ...
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News briefs
Converse is set for a global launch of a capsule...
Converse is set for a global launch of a capsule collection of unisex sneakers, apparel and accessories for children and adults featuring the iconic characters of Hello Kitty. The Japanese characters will appear on three vintage shoe styles: the Chuck Taylor All Star, the Church 70 and the One Star. ...
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News briefs
Adidas its set to take over the sponsorship of the...
Adidas its set to take over the sponsorship of the English Arsenal team from Puma, which has just signed to sponsor Manchester City, the current champion in the Premier League, for £50 million (€56m-$64m) annually after its contract with Nike expires in June 2019. The Big a is said to ...
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News briefs
Puma announced that Luis Suárez, the 31-year-old Uruguayan striker of...
Puma announced that Luis Suárez, the 31-year-old Uruguayan striker of the FC Barcelona team and the national Uruguayan team, has agreed to endorse its brand. With more than 450 goals signed since 2012, he is regarded as one of the world's best strikers. Adidas has been his sponsor through the ...
