More about brands – Page 208
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News briefs
Asics Europe made headway with the Onitsuka Tiger brand, which...
Asics Europe made headway with the Onitsuka Tiger brand, which raised its sales by 41 percent for the six months. Asics organized a partnership with Foot Patrol and an event at the Paris Fashion Week to celebrate the popular Gel Saga shoe, along with projects with Kiko Kostadinov, the fashion ...
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News briefs
Vans has partnered with the Van Gogh Museum in Amsterdam...
Vans has partnered with the Van Gogh Museum in Amsterdam on a capsule collection that incorporates elements from Van Gogh's paintings. These elements are integrated into Vans products including the Classic Slip-On, Old Skool, and Authentic shoes, as well as hoodies, tees, backpacks, bombers and hats. Each footwear model features ...
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Short stops
Leon Glatzer, a 21-yar-old German surfer born in the island...
Leon Glatzer, a 21-yar-old German surfer born in the island of Maui, is the latest member of Dakine's team of sponsored athletes
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Article
Under Armour progresses with a clean-up
Under Armour returned to growth in North America and managed an ample sales rise in international markets in the second quarter, but its profitability was impacted by restructuring measures. The company has identified additional cutbacks and investments worth about $80 million, which should raise restructuring and related charges to between ...
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Article
Mixed performance for Amer Sports
Weaker demand for ball sports products and fitness equipment from the Amer Sports group led to a dip in sales and an operating loss in the seasonally small second quarter, but its sales in the second half should be supported by a double-digit hike in orders of winter sports equipment, ...
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News briefs
Adidas and Ikea have initiated a strategic collaboration to learn...
Adidas and Ikea have initiated a strategic collaboration to learn more about people's interests in terms of active lifestyles and training, in order to possibly connect them with different housing solutions. In a press release, Ikea says that the two companies want to encourage people to choose good living patterns ...
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News briefs
Columbia Sportswear's board of directors has authorized the company to...
Columbia Sportswear's board of directors has authorized the company to spend an additional $200 million on the repurchase of its own shares. Since 2014, Columbia has purchased back 3.4 million shares at an average price of $56 per share, equivalent to $190.4 million. Since the beginning of this year, it ...
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News briefs
Adidas took six of the top ten spots in a...
Adidas took six of the top ten spots in a recent ranking of world's most Instagrammed sneakers. Meanwhile, the survey found that 53 percent of the world's most Instagrammed sneakers were Nike models. The Adidas NMD, which took the top spot, was mentioned in 5.7 million posts, followed by the ...
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News briefs
Vans has partnered with the Van Gogh Museum in Amsterdam...
Vans has partnered with the Van Gogh Museum in Amsterdam on a capsule collection that incorporates elements from Van Gogh's paintings. These elements are integrated into Vans products including the Classic Slip-On, Old Skool, and Authentic shoes, as well as hoodies, tees, backpacks, bombers and hats. Each footwear model features ...
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News briefs
Zalando is bringing out an exclusive line of garments and...
Zalando is bringing out an exclusive line of garments and shoes for women in collaboration with Under Armour, covering training, yoga and other sports including running and boxing, with prices ranging from €44.95 for shirts to €129.95 for leggings. The partners are being aided on the marketing side by three ...
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News briefs
Marker has issued a voluntary recall on certain 2017/18 models...
Marker has issued a voluntary recall on certain 2017/18 models of its Kingpin 10 and 13 ski bindings, after extensive testing and quality control procedures. They have shown that, in rare circumstances, the steel pins in the toe pieces may break, possibly leading to lower release forces and causing a ...
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News briefs
A Norwegian firm, TriEye, has also developed a new system...
A Norwegian firm, TriEye, has also developed a new system that allows bike riders to keep an eye on what is going on behind them, improving road safety. It presented a new type of eyewear at the recent Eurobike show with an integrated rearview mirror. It can be fitted on ...
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News briefs
Dainese has received a Red Dot Design Award for the...
Dainese has received a Red Dot Design Award for the AWA M1 jacket from its winter collection and its Sportmodular helmet. The jury gave a “Best of the Best” mark to the jacket, noting that it is “impressive for its qualities, ideal for extreme outdoor activities.”
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News briefs
Abom is partnering with Essilor Prescription Safety Eyewear to provide...
Abom is partnering with Essilor Prescription Safety Eyewear to provide an anti-fog goggle with an RX solution for the user. Based in Portland, Oregon, Abom claims to be the first company in the world to have developed a heated anti-fogging goggle with integrated rechargeable batteries. It is now proposing to ...
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Short stops
Sergio Tacchini is launching a special line of tennis clothing,...
Sergio Tacchini is launching a special line of tennis clothing, designed for the the sponsored athletes who will compete at Flushing Meadow from Aug. 28
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News briefs
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a...
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a member of the German national soccer team, for its new marketing campaign, which will be broadcasted via social media channels like Facebook, Instagram and YouTube. The slogan of the campaign, which is due to be launched at the end of ...
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News briefs
Puma has signed up its first marquee-level basketball player, Terry...
Puma has signed up its first marquee-level basketball player, Terry Rozier of the Boston Celtics, as it gears up to launch its new range of basketball footwear in September, followed by a global rollout in 2019. Rozier announced on Twitter that he was leaving Nike for Puma, where he will ...
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News briefs
Mitre will take the place of Nike as the supplier...
Mitre will take the place of Nike as the supplier of the official ball for the English Football Association for the next three years, starting with the 2018/19. The team sports brand owned by thePentland Group had already started in 2014 a four-year deal with the English Football League, supplying ...
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News briefs
Netflix has taken an option on the movie rights for...
Netflix has taken an option on the movie rights for Phil Knight's autobiography, Shoe Dog. Nike's founder will work with Frank Marshall, a producer nominated for the Academy Awards, to put out the film. The script is being developed, but no timetable has been given for the release of the ...
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Short stops
Macron has extended its sponsoring contract with the Budapest Honvéd...
Macron has extended its sponsoring contract with the Budapest Honvéd Football Club through the 2022/23 season
