More about brands – Page 21
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Infographics & DataThe most expensive sneakers ever publicly sold
The sneaker resale market is worth almost $30bn, set to increase to $100bn by 2026. We look at the most expensive sneakers ever sold.
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News briefsAdidas and queer designer Mnisi launch Pride 2023 collection
Adidas announced its latest collaboration with South African queer designer Rich Mnisi with a unique collection and campaign for Pride 2023 called Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias in all spaces of sport and culture, the Adidas x ...
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News briefsOrganoTex and Abacus Sportswear to bring eco-aftercare to golf retailers
Swedish “cleantech” company OrganoClick’s brand OrganoTex and Swedish brand and waterproof material specialist Abacus Sportswear are to collaborate together to bring the OrganoTex product range to golf retailers. Dormy, Sweden’s largest golf retailer, is the first result of the partnership and will launch OrganoTex in selected stores and online in ...
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News briefsL.A. football club and Klarna release capsule
Angel City Football Club (ACFC) and one of its founding partners, the payment and shopping platform Klarna, have launched a small collection for women’s sports called Un Nuevo Amanecer (A New Dawn). The windbreaker, bucket hat and fanny pack were designed by Suay Sew Shop of Los Angeles and are ...
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News briefsAdidas' new concept for Canadian outlet stores
Adidas has developed a new store concept to be rolled out in Canada, according to Retail Insider. “The Pulse” concept will be the German brand’s “premium factory outlet concept for the foreseeable future,” as vice president of retail for Canada Lesley Hawkins told the publication. The design is to include ...
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News briefsY-3 and Adidas take on the running shoe
In the latest in its ongoing collaboration with with Japanese fashion designer Yohji Yamamoto, Adidas has for the first time released a capsule collection of running sneakers under his Y-3 brand. Yamamoto describes the Y-3 brand as a “blend of sport and style and the tension caused by mixing tradition ...
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News briefsPeloton recalls 2.2 million bikes, share price drops
In conjunction with the U.S. Consumer Product Safety Commission, the connected fitness company Peloton is recalling 2.2 million of its model PL01 bikes due to a potentially faulty seat that caused a reported 13 injuries to consumers that included a fractured wrist, lacerations and bruises. Source: Peloton ...
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ArticleAdidas may have a solution for Yeezy inventory
Reports coming from Adidas’ “Hauptversammlung” (AGM) indicate that the company may now have a solution for the surfeit of Yeezy inventory it finds itself left with after terminating its partnership with rapper and fashion designer Ye (formerly known as Kanye West). As reported in its Q1 call last week, if ...
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News briefsSympatex partners with ColorDigital
Sympatex has partnered with DMIx by ColorDigital GmbH to enhance its workflows and supply chain through digitalization. DMIx’s platform enables virtual collection development, allowing parties to share designs digitally in real-time and reduce the number of physical material samples produced and transported, thus minimizing waste, CO2 emissions, water usage and ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsMammut’s partnership with Climeworks continues
After first signing a a “Carbon Dioxide Removal (CDR)” agreement with the Swiss company Climeworks in Feb. 2023, Mammut is continuing its partnership with the direct air capture technology maker via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum ...
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ArticleMarketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
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News briefsDawn of the blockchain sports prize
The winners of the Internazionali BNL d’Italia tennis tournament, scheduled for May 8-21, will be taking home “phygital” (physical + digital) trophies. Each trophy will, in other words, have an embedded NFC chip linked to an NFT, which will serve to inscribe the victory on the blockchain. This will, in ...
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News briefsPuma signs contract with Formula 1
Puma will be the official supplier of Formula 1 (F1), giving it the right to produce apparel, footwear and accessories bearing the F1 logo. The German sports brand will also equip F1 personnel at the race tracks and produce Formula 1 fan apparel. The contract signed between Puma and Formula ...
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
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ArticleBrooks Running with 20% sales growth in Q1
After a record 2022, Brooks Running carried the momentum into the first quarter of 2023, reporting 20 percent year-over-year sales growth globally, including a record 32-percent increase in the Europe, Middle East and Africa (EMEA) region. In the first quarter, Brooks saw strong brand demand across all retail channels as ...
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News briefsK-Swiss and McLaren debut collab team collection
For the first time since announcing their multi-year partnership with McLaren Racing, L.A.-based tennis performance and heritage footwear brand K-Swiss is releasing the first of three joint collections: the Fan’s Starter Pack. K-Swiss has reimagined the McLaren Team shoe, offering its Tubes technology for everyday wear. The K-Swiss x McLaren ...
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News briefsGolf goes meta
The sport of golf has gotten a collection of NFTs, courtesy of a Korean blockchain company. Wemade has drawn inspiration from some 110 Bored Ape Yacht Club NFTs – minted last year by ALTAVA Group in collaboration with Animoca Brands, The Sandbox and Elite Apes – to create some 300 ...
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News briefsPuma celebrates its mascot with new capsule
In a continuation of product releases and events to mark its 75th anniversary, Puma has unveiled the latest nod to its history: A capsule collection that celebrates the brand’s mascot, Super Puma. Originally featured in a limited comic book series created by Puma in the 1970s, Super Puma is a ...
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News briefsAuthentic Brands Group and Global Citizen present Take Action initiative
Reebok’s owner Authentic Brands Group is teaming up with international advocacy organization Global Citizen on Take Action, an exclusive initiative “to encourage consumers to activate their purchasing power and drive change toward the most urgent issues facing humanity and our planet.” As we previously reported, Authentic and Global Citizen announced ...
