More about brands – Page 210
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Fischer is taking the place of Madshus as a sponsor...
Fischer is taking the place of Madshus as a sponsor of Ingvild Flugstad Østberg, the Norwegian Nordic ski champion who won the relay in the Winter Olympic Games in PyeongChang, supplying her with its branded skis, bindings and boots
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Wintersteiger has once again extended its 20-year-old partnership with the...
Wintersteiger has once again extended its 20-year-old partnership with the Austrian Ski Federation (ÖSV)
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Adidas will be the official supplier of athletic footwear, apparel...
Adidas will be the official supplier of athletic footwear, apparel and accessories for the Jaguars, the collegiate teams of Purdue University in Indianapolis (IUPUI)
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Adidas has signed up two NBA draft prospects, Trae Young...
Adidas has signed up two NBA draft prospects, Trae Young in Oklahoma and Lonnie Walker in Miami, as well as a 21-year-old NHL star, Mathew Barzal, who plays as the center for the New York Islanders team
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Amer Sports' headquarters in Helsinki significantly reduced its carbon emissions...
Amer Sports' headquarters in Helsinki significantly reduced its carbon emissions last year. The largest reductions in greenhouse gas emissions were achieved by cutting flights and electricity consumption, the company said. The office building is now a certified WWF Green Office.
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Adidas has pledged to use only recycled plastic by 2024....
Adidas has pledged to use only recycled plastic by 2024. The announcement was first reported by the Financial Times. The company uses virgin plastic for a number of its products, including T-shirts, sports bras and many others, as this material is lightweight and dries quickly. Meanwhile, the sporting goods giant ...
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Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns...
Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns about potential over-commercialization of football and dilution of the game's quality, due to an increasing number of competitions and participants. In an interview with Kicker, a German football magazine, he said that Fifa's decision to increase the number of teams ...
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Amer Sports has appointed Jon Hoerauf as president in charge...
Amer Sports has appointed Jon Hoerauf as president in charge of the sports apparel category, a function that is meant to enable faster growth and to take more advantage of synergies in the Finnish group's apparel business. It has re-formed an apparel category structure that includes the Arc'teryx, Salomon and ...
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Adidas said it was made aware on June 26 that...
Adidas said it was made aware on June 26 that an unauthorized party had gained access to customer information from its e-commerce platform in the U.S. A preliminary investigation indicates that a few million records were stolen including contact information, user names and encrypted passwords, but there was no evidence ...
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Speedo has announced a three-year partnership with Disney for the...
Speedo has announced a three-year partnership with Disney for the launch of a collection of swimwear and accessories for its junior swimwear range. Designed for children between the ages of 6 and 16, the new range features characters from Star Wars and includes swimsuits, jammers, aqua shorts, briefs, water shorts ...
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Brunotti Sportswear is taking over the development, sale and distribution...
Brunotti Sportswear is taking over the development, sale and distribution of its footwear line, starting with this coming winter. The Unlimited Fashion Group (UFG), which has been the licensee since 2009, will handle part of the summer 2019 collection.
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Komperdell, the producer of carbon hiking and ski poles, has...
Komperdell, the producer of carbon hiking and ski poles, has unveiled a new “Old versus New” dealer campaign. The Austrian company is aiming to generate a higher turnover in the dealers' inventories. Any customer can trade in his or her aluminum poles – regardless of the brand – for a ...
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Odlo has launched its new Linencool material, which is a...
Odlo has launched its new Linencool material, which is a combination of organic linen and polyester that offers the wearer a reduction of its body temperature by 0.5 degrees as compared to a typical polyester material. Linencool will be introduced to the brand's running, cycling and women's training product categories. ...
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CMH, the German licensee of Superga and Sebago, has signed...
CMH, the German licensee of Superga and Sebago, has signed a licensing deal for another brand owned by BasicNet, K-Way
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Odlo is introducing a new Linencool technology in its outfits,...
Odlo is introducing a new Linencool technology in its outfits, giving them a cooling effect estimated at up to 0.5 degrees centigrade through a mix of linen and polyester
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Uniqlo, the Japanese apparel brand that sponsored Novak Djokovic from...
Uniqlo, the Japanese apparel brand that sponsored Novak Djokovic from 2012 to 2017, is said to be paying $30 million a year to Roger Federer under a new ten-year contract. The Swiss tennis champion has been earning an estimated $7.5 million to $10 million a year under a ten-year contract ...
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While moving into basketball (see the story in this issue),...
While moving into basketball (see the story in this issue), Puma has signed a long-term boot contract with Romelu Lukaku, a 25-year-old member of the Manchester United team who has been the highest all-time scorer on the Belgian national team. He signed four goals for Belgium in the first four ...
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World Rugby has appointed Canterbury as the official sports apparel...
World Rugby has appointed Canterbury as the official sports apparel supplier for its 2019 World Cup in Japan and for the global organization. The two-year deal covers the World Cup in Japan, the World Rugby under-20 Championship, elite 15s and sevens match officials, and World Rugby technical official apparel. The ...
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Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
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Antje von Dewitz, the 45-year-old chief executive of Vaude, has...
Antje von Dewitz, the 45-year-old chief executive of Vaude, has been given the German Brand Award as Brand Manager of the Year
