More about brands – Page 211
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Salomon has signed up a Nordic skier, Sophie Caldwell, to...
Salomon has signed up a Nordic skier, Sophie Caldwell, to an endorsement contract
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TYR Sport will sponsor Katie Ledecky, an American Olympic and...
TYR Sport will sponsor Katie Ledecky, an American Olympic and world swimming champion
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Patrick Frisk, the new chief operating officer of Under Armour,...
Patrick Frisk, the new chief operating officer of Under Armour, has bought a new tranche of shares in the company, indicating his growing confidence in its turnaround. After his latest purchase, his shares were worth more than $12 million.
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Amer Sports notified the investment community that AXA, the French-based...
Amer Sports notified the investment community that AXA, the French-based insurance company, raised its stake in the company to 5.26%, but then it said it was reduced to below 5%
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Columbia Sportswear has announced the appointment of Andrew Burns to...
Columbia Sportswear has announced the appointment of Andrew Burns to the new role of “director of investor relations and competitive intelligence.” He takes on some of the responsibilities of Christian Buss, who was named director of investor relations at the beginning of this year and recently left the group to ...
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Laui Shixian, executive director and chief operating officer of Anta...
Laui Shixian, executive director and chief operating officer of Anta Sports, is appointed as the Chinese company's chief financial officer
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Tor Fadum-Aas, a fromer strategic account manager for Amer Sports,...
Tor Fadum-Aas, a fromer strategic account manager for Amer Sports, will serve from next August as the new Norwegian sales director for the Swix Sport Group, responsible for sales in the country of its Swix, Toko, Ulvang, Lundhags and Helsport brands
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Columbia Sportswear is reassessing its business structure in the Nordics,...
Columbia Sportswear is reassessing its business structure in the Nordics, in view of the planned departure of Martin Kaggestad as regional manager at the end of July. Meanwhile, Columbia is opening a Spanish subsidiary in Barcelona, led by José Manuel Arrojo, who was previously country manager for Geox, for 14 ...
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X-Technology has unveiled a new X-Bionic Individual concept for full...
X-Technology has unveiled a new X-Bionic Individual concept for full customization of functional clothing for athletes. Instead of customizing the item only for size, colors and patterns, the new program provides an accuracy down to the millimeter in customizing functional zones to the unique physical shape of the athlete. The ...
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Asics is launching a limited edition range of footwear and...
Asics is launching a limited edition range of footwear and apparel to mark the centenary of the birth of its founder, Kihachiro Onitsuka. He established the company in 1949, with the purpose of supporting sports participation and contributing to the health of Japanese youth. The range of Asics, Asics Tiger ...
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Adidas has launched the AM4LA shoe, the latest release from...
Adidas has launched the AM4LA shoe, the latest release from its AM4 (Adidas Made For) series. The shoe, which is made at Adidas' Speedfactory facility in Atlanta, this time utilizes yarns derived from marine plastic recovered from coastal areas. The AM4LA, tailored to the streets of Los Angeles, follows the ...
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Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs,...
Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs, and Anteater on a fashion collection celebrating the game of football. The “Art of Football” capsule collection is the latest extension of Pepsi's 2018 global #LoveItLiveIt campaign. The product line includes soccer t-shirts, shorts and balls from the U.K.'s Umbro; ...
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Primaloft has developed its first insulation made entirely from recycled...
Primaloft has developed its first insulation made entirely from recycled PET bottles. The company claims the new insulation fully meets all of its performance standards, such as low weight, high compressibility and water repellency. Around nine PET bottles are needed to create the insulation layer for one jacket (40g of ...
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Munich, the Spanish brand of sneakers, is moving back into...
Munich, the Spanish brand of sneakers, is moving back into football with a fast boot called Tiga
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Volcom is introducing recycled nylon in its newest beachwear line...
Volcom is introducing recycled nylon in its newest beachwear line
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Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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Nike is still the most valuable apparel and footwear brand...
Nike is still the most valuable apparel and footwear brand in the world, according to an annual census by Millward Brown. Its brand value in the sector rose by 13 percent to $38.48 billion. Adidas came in third position after Zara, but its brand value jumped by 50 percent to ...
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Nike is taking over the sponsorship of the Sevilla football...
Nike is taking over the sponsorship of the Sevilla football team from New Balance for the next three years. The Swoosh already sponsors three other football club in the Spanish Liga: Barcelona, Atlético Madrid and Malaga
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Adidas has announced the extension of its partnership with Uefa...
Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.
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Macron has signed its first sponsorship deal with a German...
Macron has signed its first sponsorship deal with a German handball team. The contract is with the DJK Rimpar Wölfe in Würzburg. It will last for five years from the 2018/19 season. A Macron Store in nearby Bamberg will manage the contract in coordination with the Italian company.
