More about brands – Page 212
-
News briefs
Speedo has signed a long-term endorsement contract with Joseph Schooling,...
Speedo has signed a long-term endorsement contract with Joseph Schooling, a 22-year-old Singaporean swimmer. He was the first swimmer from Singapore to win gold in the 2016 Olympic Games, after collecting medals in the previous two years.
-
News briefs
Head has extended its endorsement contracts with Novak Djokovic and...
Head has extended its endorsement contracts with Novak Djokovic and Alexander Zverev. The two tennis champions are currently 31 and 21 years old, respectively. Head has been working with Djokovic since 2001.
-
News briefs
Asics is launching a partnership with The Walt Disney Company...
Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” ...
-
Short stops
Adidas will replace Nike as the sponsor of the Nevada...
Adidas will replace Nike as the sponsor of the Nevada Wolf Pack athletic teams at the University of Nevada in Reno
-
Short stops
Nike has signed a sponsorship deal with the Birmingham Legion...
Nike has signed a sponsorship deal with the Birmingham Legion Football Club, which plays in the United Soccer League in the U.S.
-
News briefs
Adidas and Parley for the Oceans have announced the return...
Adidas and Parley for the Oceans have announced the return for the second consecutive year of Run for the Oceans, a running initiative to raise awareness of the threat of marine plastic pollution, from June 8 to July 8. Adidas and Parley will be hosting a series of runs in ...
-
Article
Vans is still driving VF Corp’s growth
The Vans brand continues to lift VF Corporation's results. The brand's sales for the three months ended March 31 jumped by 45 percent in dollars and by 39 percent in local currencies, with balanced growth across regions and channels. In reported dollars, Vans' turnover was up by 53 percent from ...
-
News briefs
Columbia Sportswear has appointed Michael Richardson, a former executive at...
Columbia Sportswear has appointed Michael Richardson, a former executive at Gap, as its new vice-president for global merchandising. The appointment is effective immediately. Richardson has 30 years of retail experience. Most recently, he was Gap's vice-president of franchise product. At Gap, he spent around 20 years. His background also includes ...
-
News briefs
Joining the newest flagship stores of Adidas, Nike and Asics...
Joining the newest flagship stores of Adidas, Nike and Asics in the same area of New York City, Puma will be opening a 24,000-square-foot flagship store in Manhattan toward the middle of next year. Spanning over three levels, it will be located on the corner of Fifth Avenue and 49th ...
-
News briefs
Adidas is the brand that is pictured most on Twitter...
Adidas is the brand that is pictured most on Twitter and Instagram, according to an analysibs by Brandwatch. In April, Adidas' logo appeared in 6,664,170 unique images, which means in 154 new images every minute, or three new images every second, Brandwatch explains. Adidas is followed by Nike, whose logo ...
-
News briefs
Adidas and Skechers face a trial on June 4 in...
Adidas and Skechers face a trial on June 4 in the U.S. District Court in Portland over the alleged copying of the German brand's iconic Stan Smith shoe. A few days ago, a U.S. Court of Appeals upheld a preliminary injunction barring Skechers from selling its Onix shoe, but it ...
-
News briefs
New Balance has launched a special shoe collection combining its...
New Balance has launched a special shoe collection combining its lifestyle and sports product lines. The red-white shoe collection, called Otruska, is inspired by the host country of the football World Cup that takes place this summer in Russia. With the Tekela and the Furun 4.0 shoe models, New Balance ...
-
News briefs
Nike has extended its sponsorship of the Chinese Super League,...
Nike has extended its sponsorship of the Chinese Super League, the highest division in the country for professional global football, comprising 16 teams, for the equivalent of $470 million in cash over a 10-year period. The Swoosh has been sponsoring the league since 2009.
-
News briefs
When the Wolverhampton Wanderers take the field for their return...
When the Wolverhampton Wanderers take the field for their return to England's Premier League next season, they will do so with Adidas' jerseys. The newly crowned winners of the second division Sky Bet Championship has sealed a four-year deal that will see the sportswear company become the club's official technical ...
-
News briefs
Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
-
News briefs
Puma has replaced Macron as the sponsor of the Crystal...
Puma has replaced Macron as the sponsor of the Crystal Palace Football Club from the next season, supplying the team's uniforms and partnering with it for the sale of replica jerseys and other items. Dubbed as the Eagles, the team plays in the English Premier League.
-
News briefs
Macron has announced two more technical sponsorship agreements. In one...
Macron has announced two more technical sponsorship agreements. In one of them, the fast-growing Italian company, whose sales grew by 18 percent last year to €83 million, will replace Umbro as the sponsor of a French football club in the national second league, the Racing Club de Lens, for the ...
-
News briefs
Sergio Tacchini has announced a new partnership with Francesca Schiavone,...
Sergio Tacchini has announced a new partnership with Francesca Schiavone, the first Italian woman to win a singles Grand Slam event, with her victory at the French Open in 2010. The collaboration made its debut at the ongoing Internazionali BNL d'Italia in Rome, where Schiavone will be wearing items from ...
-
News briefs
UYN, the new brand of Treré Innovation whose name stands...
UYN, the new brand of Treré Innovation whose name stands for Unleash Your Nature, has signed up as baselayer sponsor of the German alpine ski team, which was previously sponsored by Falke. UYN is also sponsoring the Italian and Austria ski teams, replacing X-Bionic, which is concentrating on its sponsorship ...
-
Short stops
Italy's Acerbis has become the technical partner of VAFC, the...
Italy's Acerbis has become the technical partner of VAFC, the football club of Valenciennes, France