More about brands – Page 214
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Supreme has unveiled a new collaboration with Lacoste
Supreme has unveiled a new collaboration with Lacoste
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Skechers's Go Golf Elite V.3 shoe was named by Golf...
Skechers's Go Golf Elite V.3 shoe was named by Golf Digest as a “Best men's Golf Shoe” for 2018
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Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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4F, the Polish sportswear company, has agreed to become the...
4F, the Polish sportswear company, has agreed to become the presenting sponsor over the next four years for the 4-Hills Tournament, which includes four ski jumping events in Germany and Austria. This fits with the sports marketing strategy of the sportswear brand, which is already a partner for the Polish ...
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Speedo is commemorating its 90th anniversary this year with a...
Speedo is commemorating its 90th anniversary this year with a brand campaign entitled Water Baby Forever. The campaign is a celebration of swimming as an activity accessible to everyone regardless of age, ability or experience in the water. As part of its 90th birthday celebrations, Speedo has announced that it ...
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Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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Macron replaces Nike as the new technical sponsor of The...
Macron replaces Nike as the new technical sponsor of The Hellas Verona Football Club, the Italian team commonly referred to as Hellas Verona, or simply Verona. The agreement, effective July 1, will last for five seasons. The partnership will see the development of a new collection for both players and ...
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Canterbury succeeds Kappa as the new technical sponsor of UBB...
Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five ...
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Macron is the new technical sponsor of the Welsh rugby...
Macron is the new technical sponsor of the Welsh rugby club of Cardiff Blues. The club competes in the Pro14 league, as do Edinburgh Rugby, Glasgow Warriors and Scarlets, also backed by Macron. The Italian sporting apparel company replaces Canterbury, which has been Cardiff Blues' kit supplier for more than ...
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Inov-8 has been announced as the official footwear brand of...
Inov-8 has been announced as the official footwear brand of the 2018 Obstacle Course Racing World Championships (OCRWC), the independent championship event in obstacle course racing created by Adventurey. Inov-8 is best known for paying special attention to the grip of its footwear, for off-road running and CrossFit. Its shoes ...
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Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the German Wrestlers Association. The sponsorship deal includes presentation and leisure apparel, as well as exclusive apparel for competitions, for athletes, trainers and advisers. They will be wearing Kempa's Core 2.0 collection at the European championship in Kaspiisk, Russia, at ...
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A ball tampering scandal that occurred in March led Asics...
A ball tampering scandal that occurred in March led Asics severing ties with the Australian national cricket team. Asics had sponsorships in place with two of the players involved, vice-captain David Warner and batsman Cameron Bancroft. Asics said it was tearing the deals up. Reuters quoted the brand as saying ...
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As a cricketer, Virat Kohli knows how to slash the...
As a cricketer, Virat Kohli knows how to slash the blade and New Era hopes that his outstanding onfield performance will carry over into his activities off it. The company recently signed the dashing Indian cricket captain as a brand ambassador for the region. As an ambassador, Kohli has launched ...
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Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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Adidas has signed a five-year sponsorship deal with an Irish...
Adidas has signed a five-year sponsorship deal with an Irish rugby team, Leinster
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Umbro is replacing Puma as the sponsor of a Premier...
Umbro is replacing Puma as the sponsor of a Premier League football club in the U.K., Huddersfield Town, for the next four years
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Joma has become the technical sponsor of the marathon races...
Joma has become the technical sponsor of the marathon races in the Portuguese city of Porto
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Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has...
Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has signed a sponsorship deal with Sebastian Preuss, the Bavarian kickboxing champion
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Uhlsport continues to be the official supplier of FC Magdeburg,...
Uhlsport continues to be the official supplier of FC Magdeburg, soccer team from Magdeburg, Germany, playing in the third league, until 2023
