More about brands – Page 215
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Short stops
YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
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News briefs
Adidas and Reebok top the 2018 edition of the Fashion...
Adidas and Reebok top the 2018 edition of the Fashion Transparency Index, which reviews and ranks global fashion and apparel brands and retailers based on how much information they disclose about their value chain and its social and environmental impact. The Index, issued by Fashion Revolution, was first launched in ...
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Article
Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
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Article
Steve Murray goes back to VF Corporation
Shortly after announcing the acquisition of Altra, VF Corp. said that Steve Murray is returning to the group in the new position of vice president in charge of strategic projects. One of his tasks will be to develop the footwear product strategy of The North Face and to support the ...
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Article
Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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Article
Columbia to buy out China joint venture
Columbia Sportswear and Swire Resources will part on friendly terms from their joint venture in China after Columbia stated its intention to acquire the remaining 40 percent in Columbia Sportswear Commercial (Shanghai).An amicable press release issued by Columbia and Swire states that Swire Resources will continue as the exclusive independent ...
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News briefs
Kevin Plank, founder and chief executive of Under Armour, had...
Kevin Plank, founder and chief executive of Under Armour, had his annual salary cut to $2 million last year from $8.6 million in 2016 because of the company's worse-than-expected performance. He has also given up a stock-based compensation of about $2 million.
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News briefs
VF Corp. has completed the acquisition of Icebreaker, which had...
VF Corp. has completed the acquisition of Icebreaker, which had sales of about $220 million last year. It plans to combine the brand with Smartwool to create a global distribution footprint in the nature fiber market. The plan for the market positioning of the brand has yet to be worked ...
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News briefs
Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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News briefs
Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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News briefs
Asics is partnering with Eurosport as the broadcast sponsor of...
Asics is partnering with Eurosport as the broadcast sponsor of an exclusive TV series aiming to promote an active lifestyle. The series is entitled “Beyond Champions: Moving Stories of Great Athletes,” and will be broadcast across 54 markets on Eurosport 1 and Eurosport 2. It will feature seven top athletes ...
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News briefs
361 Degrees Europe, the European entity for the Chinese sports...
361 Degrees Europe, the European entity for the Chinese sports footwear and apparel company, is forming a group of runners who will act as ambassadors for a campaign titled “Beyond Expectations.” They form an eclectic mix of runners who share their stories of enthusiasm, commitment and optimism, aligned with the ...
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News briefs
Puma has teamed up with Gianmarco Tamberi, the world indoor...
Puma has teamed up with Gianmarco Tamberi, the world indoor and European high jump champion from Italy. Tamberi was described by the sports company as an athlete with a charismatic persona and a hustler style, aligned with Puma's brand identity. Hustler is the term that has been used by Puma ...
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News briefs
Craft Sportswear and Spartan have announced a global multi-year partnership,...
Craft Sportswear and Spartan have announced a global multi-year partnership, which makes Craft the official performance apparel and footwear of the Spartan Race, the world's largest obstacle race and endurance brand. The agreement will see the two brands developing the first high-performance technical apparel for Obstacle Course Racing (OCR), a ...
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News briefs
Kjus has announced the addition of Elias Ambuehl to its...
Kjus has announced the addition of Elias Ambuehl to its athlete team. The 25-year-old Swiss is considered one of the best freestyle skiers in the world. At the age of 18, he won his first medal on the occasion of the Winter X Games, the annual event for extreme sports ...
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News briefs
Nike has extended its big contract as the official supplier...
Nike has extended its big contract as the official supplier of all the 32 American football teams of the NFL league for eight more years through 2028. The annual price of the contract is said to be roughly similar to the annual fee of $220,000 being paid for its latest ...
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News briefs
Hurley and the World Surf League (WSL) have announced a...
Hurley and the World Surf League (WSL) have announced a new partnership for the WSL Championship Tour for the remainder of the year. The brand, owned by Nike, will be collaborating with WSL on five of the 11 scheduled events to help young surfers around the world make a positive ...
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News briefs
The North Face (TNF) has launched a global marketing campaign...
The North Face (TNF) has launched a global marketing campaign focusing on women, entitled “Move Mountains.” The initiative, which has been developed in collaboration with Sid Lee LA, is meant to celebrate a new generation of female explorers and role models. Move Mountains launches with a series of short films ...
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News briefs
Wiggle has announced a global relaunch of its brand, alongside...
Wiggle has announced a global relaunch of its brand, alongside its ongoing refocusing on multi-sports offering. Following research and customer consultation over the past year, the firm has developed the “Get There” campaign, which will emphasize what unites people across sport, the company said. The integrated campaign features a cinematic ...
