More about brands – Page 216
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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News briefs
CMP has become the title and technical sponsor of the...
CMP has become the title and technical sponsor of the Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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Article
Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Article
Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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News briefs
Buff was present at the latest edition of Expo Sports...
Buff was present at the latest edition of Expo Sports in Barcelona, on March 9-10, a trade show with a focus on running, trail and triathlon. The company, best known for its neck accessories for sports, is headquartered in Igualada, around 65 km west of Barcelona. Buff said its presence ...
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News briefs
Helly Hansen, the global technical sailing brand, and the Royal...
Helly Hansen, the global technical sailing brand, and the Royal National Lifeboat Institution (RNLI) in the U.K. have announced a five-year strategic partnership that will support the charity's aim of preventing drowning. The partnership will consist with Helly Hansen supporting a variety of life-saving activities including product innovation, delivering drowning ...
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News briefs
Nike has partnered with Headspace, a meditation app, to integrate...
Nike has partnered with Headspace, a meditation app, to integrate mindfulness elements into its branded digital training platforms. The feature is offered to Nike Plus members who use the Nike Run Club or Nike Training Club apps. Nike already offers guided runs through its Run Club app but the new ...
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News briefs
Reebok is releasing its first application of the Liquid Factory...
Reebok is releasing its first application of the Liquid Factory technique on the Floatride Run shoe. The brand first introduced the technology in 2016 with the Liquid Speed, a running shoe focusing on energy return. The manufacturing technique is based on 3-D drawing, where a proprietary liquid material – created especially ...
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Columbia Sportswear has announced a collaboration with Major League Soccer...
Columbia Sportswear has announced a collaboration with Major League Soccer in the U.S. for a co-branded line of jackets, polos and layering pieces
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Vans has launched a capsule collection of shoes in collaboration...
Vans has launched a capsule collection of shoes in collaboration with Rains, a four-year-old Danish brand of rain jackets and waterproof accessories
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Michelin is extending its cooperation with Kempa for its handball...
Michelin is extending its cooperation with Kempa for its handball shoes until 2021
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News briefs
Asics has launched its new brand marketing platform, I Move...
Asics has launched its new brand marketing platform, I Move Me, across the Europe, Middle East and African (Emea) market. The fully integrated digitally-led campaign aims to encourage people to get active, based on Asics' belief that movement is a key to happier life. The campaign revolves around story-telling. Over ...
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News briefs
Reebok has announced a partnership with Gal Gadot, the star...
Reebok has announced a partnership with Gal Gadot, the star of Wonder Woman, who has been named the brand's newest face. She joins Reebok's list of female ambassadors representing female strength, including Gigi Hadid, Ariana Grande and Victoria Beckham. Through her screen role as Wonder Woman, Gadot is regarded as ...
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News briefs
Fila has announced it has again signed up Bjorn Borg,...
Fila has announced it has again signed up Bjorn Borg, one of the legends of tennis, as a brand ambassador. The relationship between the sports brand and the former #1 tennis player dates back to 1975. The athlete was with the brand from 1975 to 1986. During his career, Borg ...
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News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
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News briefs
New Balance is extending its sponsorship of FC Porto. The...
New Balance is extending its sponsorship of FC Porto. The Portuguese team was one of the first football clubs to have been sponsored by the brand, starting with the 2014/15 season.
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Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
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Article
Maurath quits Under Armour
Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as ...
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Article
After a good year, Anta eyes the world market
After sharp upticks in sales and profits fueled by its multi-brand and omni-channel strategy in China last year, Anta Sports Products says it wants to become a larger international company, with a more complete portfolio of international brands.The Anta group reinforced its standing as a leading Chinese sports company last ...
