More about brands – Page 22
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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News briefsAmazon winds down its line of Halo health and fitness devices
Amazon has announced that it will stop supporting Halo, effective July 31, 2023. In practical terms, it means that beginning on Aug. 1, 2023, Halo devices and the Halo app will no longer function. The decision was due to “significant headwinds, including an increasingly crowded segment and an uncertain economic ...
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News briefsPádel high over Manhattan’s 57th Street
Emerging from a field of more than 20 firms, Padelgest has won the contract to build a pádel court inside the so-called Steinway Tower, according to CMDsport. This building, the world’s slenderest skyscraper by the ratio of its base to its height (1:23), forms part of a complex called 111 ...
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News briefsIronman and L’Equipe Group form new partnership in France
Ironman and L’Equipe Group have announced a new broadcast partnership that will see L’Equipe provide live coverage in France for 12 Ironman races in 2023. These will include both the men’s and women’s editions of the VinFast Ironman World Championship triathlon in Nice, France – the first time since the ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
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News briefsNike Re-Creation program expands to Europe
Following on from a launch in Los Angeles in May 2022, the Nike Re-Creation program is being extended to London in April and Paris later this summer. The program collects local vintage and dead stock pieces and materials and uses them to create new, locally-designed and manufactured products per circular ...
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News briefsSports brand chosen for Vision 2045 documentary series
In 2045, the UN will celebrate its 100-year anniversary. To mark this and to show support for the UN and its objectives, TBD Media Group has brought together businesses from around the world and across industries to showcase the actions being taken today that set the standard for better practices ...
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News briefsNike develops new shoe based on observations from its Run Club app
Nike has announced the release of a new shoe made for walking, jogging and running, which was developed with insights from workouts logged on the Nike Run Club app. Source: Nike The Nike Motiva The new Motiva is the result of observations by the Nike team that ...
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News briefsLululemon introduces shirts made from plant-based nylon
Lululemon has announced the launch of plant-based nylon products made in partnership with San Diego-based sustainable materials company Geno. Two short-sleeve shirts are the first in a series and part of the activewear company’s commitment to making its business fully sustainable by 2030. Geno and Lululemon used biotechnology and fermentation ...
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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News briefsWilson launches the eco-friendly “Gen Green” ball collection
Source: Wilson Wilson Sporting Goods, part of Amer Sports, is introducing the Gen Green collection to celebrate a new generation of the game and their commitment to planet Earth. The Gen Green range comprises basketballs, footballs, volleyballs and soccer balls made from more sustainable materials. The collection ...
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News briefsHoka launches kids’ footwear
Source: Hoka Hoka Youth Collection Hoka, a division of Deckers Brands, has launched its first-ever footwear collection for children. Designed specifically for young athletes, the “Youth” collection features kid-friendly features, an optimal fit and Hoka’s signature technologies found in its adult products. “You’ll find 100 percent Hoka ...
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ArticleEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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ArticleAmazon puts the moves on France
In the Pixar movie of the same name, a Provençal dish called ratatouille serves to save the soul of a crotchety old food critic in France. The stewed vegetables produce an epiphany, hitting the critic like the madeleine hit Proust, and transport him back “in search of lost time” or ...
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ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
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News briefsDecathlon extends partnership with food co-op VéGé in Italy
Decathlon has confirmed its partnership with VéGé Group, an Italian food cooperative, on a national project to support amateur sports associations. The project, which was first launched in 2022, provides financial support for clubs, gyms and sports associations, with the objective to supply sports apparel and equipment for amateur sports ...
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News briefsNike’s .SWOOSH platform drops first virtual collection
Source: Nike .Swoosh OF1 poster Nike has announced the launch of the Our Force 1 (OF1) collection, co-curated by the .SWOOSH community and built for the digital generation. Last November, Nike launched its new digital member platform for virtual creations called .SWOOSH. The platform, which has since ...
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ArticleAmid racquet glut, courts maintain sales at Drop Shot
Marcelo Cascabelo, of the brand Drop Shot, believes in the continued expansion of pádel but warns of a difficult year. The chief executive revealed to CMDsport that his company’s revenues for 2022 were up by 120 percent year-on-year, amounting to €20 million, but that the figure for first-quarter 2023 is ...
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News briefsShiffrin listed in Time’s 100 most influential people of 2023
After surpassing Ingemar Stenmark’s 1989 record for the most Alpine World Cup victories ever to become the most successful skier of all time (or the sport’s “GOAT”) in March, American skier Mikaela Shiffrin has now been named one of Time’s 100 most influential people of 2023. Source: Team ...
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ArticleNew Sport 2000 brand replaces all previous exclusive labels
With the start of the Spring/Summer 2023 season, Sport 2000’s new Witeblaze brand – announced last summer – was delivered to retail partners for the first time. It combines several product ranges under one roof and has thus replaced all previous exclusive brands of the affiliated group. According to Sport ...
