More about brands – Page 221
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News briefs
Adidas is joining many other investors in a new $200...
Adidas is joining many other investors in a new $200 million round of financing for Carbon that placed a $1.7 billion valuation on the company, higher than the $1.1 billion valuation of two other public supplier of 3D equipment and software, 3D Systems and Stratasys. Carbon's Digital Light Synthesis technology, ...
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News briefs
“Find --- me!” - an Austrian invention designed for snow...
“Find --- me!” - an Austrian invention designed for snow tourers and free riders to find their skis in deep snow and to assist searchers after avalanches - has won the 2017 German Design Award for its functionality. Developed by Heinz Polak, an inventor and mountain specialist, the avalanche and ...
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News briefs
Sensoria unveiled a new pressure sensing running shoe at the...
Sensoria unveiled a new pressure sensing running shoe at the Consumer Electronics Show (CES) in Las Vegas, the annual trade show on new products and technologies in the consumer electronics industry, which took place this year on Jan. 9-12. The shoe, which has been developed for Vivobarefoot, features a new ...
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News briefs
The Hohenstein Group has announced the development of HOSYcan, the...
The Hohenstein Group has announced the development of HOSYcan, the next generation of its compression testing device. HOSYcan is said to allow for accurate compression measurements during movement, and to measure the interaction between different materials. Compression garments, which are widely used in the sports and medical sectors, typically come ...
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News briefs
Leki, the German pole specialist, is cooperating with Boa Technology, the maker...
Leki, the German pole specialist, is cooperating with Boa Technology, the maker of the patented Boa Closure System, for its winter 2018/19 collection of Leki Trigger gloves. The Boa system, which was originally developed for shoes, has for the first time been integrated in another product category.*
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News briefs
Pony has announced a collaboration with Michael Michalsky, a well-known...
Pony has announced a collaboration with Michael Michalsky, a well-known German fashion designers who served many years ago as creative director of Adidas. The fruits of the collaboration will be shown at the Seek trade show during this week's Berlin Fashion Week. The presentation will coincide with the establishment of ...
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News briefs
Macron is the technical partner of the new Running &...
Macron is the technical partner of the new Running & Walking center, La Mandria, located inside the historical Reggia di Venaria compound near Turin. The new training center is open for all running and walking activities, both high level and amateur. The project was officially launched on Jan. 4. Macron ...
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News briefs
Ruffwear, the specialist in performance dog gear, has announced a...
Ruffwear, the specialist in performance dog gear, has announced a new partnership with the National Ski Patrol (NSP), the U.S.-based authority for on-mountain safety. Starting in winter 2017/18, the brand is serving as a partner of the NSP. Ruffwear's products can be used by the avalanche rescue dogs who work ...
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News briefs
Callaway Golf has announced that Sergio Garcia, the reigning Masters...
Callaway Golf has announced that Sergio Garcia, the reigning Masters champion, has become part of its players' team. Garcia played with TaylorMade for most of his professional career, but the two parties confirmed that they were parting ways in October and since then Garcia has already competed with Callaway clubs ...
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News briefs
While the Nike group has pulled out of the golf...
While the Nike group has pulled out of the golf equipment category, it continues to sign up endorsees for its golf apparel and footwear. Sport Industry Group reports that the latest players on board of Nike's team include Alex Norén, a Swedish player who was 18th in world golf rankings ...
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News briefs
Sloane Stephens announced on Instagram and Twitter that she has...
Sloane Stephens announced on Instagram and Twitter that she has teamed up with Nike, just four months after her triumph at the U.S. Open in Under Armour gear. The 24 year-old Stephens has been sponsored by Under Armour since 2010, when she was a little-known player. She turned into the ...
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News briefs
Head Ski will be the official sponsor of the upcoming...
Head Ski will be the official sponsor of the upcoming Eldorado Freeride Junior Tour, the Freeride World Qualifier and the Freeride Junior World Tour. The Eldorado Freeride Junior Tour will take place at three locations in the Pyrenee mountains on Jan. 20 and 21. It is for youngsters between the ...
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Short stops
Umbro will replace Adidas as the technical supplier of an...
Umbro will replace Adidas as the technical supplier of an Argentinian football team, Newell's Old Boys, for three years
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Short stops
Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Short stops
Two important brands, Columbia and Arc'teryx, are reportedly staying out...
Two important brands, Columbia and Arc'teryx, are reportedly staying out of the new Outdoor Retailer + Snow Show in Denver later this month
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Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
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Article
Massimo Baratto moves from Oberalp to Under Armour
Massimo Baratto, the 55-year-old Italian brand-building expert who is running Oberalp, is going to leave the South Tirolean company at the end of April to run the European operations of Under Armour, the big American sports brand, replacing the incumbent vice president and European managing director, Chris Bates. He and ...
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Article
VF Corp. launches a new sustainability and CSR strategy
The owner of The North Face, Timberland and other brands has announced its new global sustainability and responsibility strategy, called “Made for Change.” The strategy was announced in conjunction with VF's Sustainability and Responsibility Performance Report, on Dec. 11. The new strategy commits VF Corp. to reduce its global environmental ...
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News briefs
Columbia Sportswear has announced the appointment of Christian Buss as...
Columbia Sportswear has announced the appointment of Christian Buss as director of investor relations, reporting to Jim Swanson, senior vice president and chief financial officer of the group. Buss, who has been involved in equity analysis since 2005, comes from Credit Suisse, where he was director of global apparel research. ...
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News briefs
The Adidas brand took advantage of virtual reality technology to...
The Adidas brand took advantage of virtual reality technology to enable customers to try on boots in a virtual Champions League game between Bayern Munich and Real Madrid. For three days earlier this month, at the renovated Adidas flagship store in Paris, customers wearing VR goggles and sensors on their ...
