More about brands – Page 223
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Head will be the official supplier of Spain's Royal Tennis...
Head will be the official supplier of Spain's Royal Tennis Federation for the next three years
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Head will be the technical sponsor of the six ski...
Head will be the technical sponsor of the six ski races of the Audi Quattro Cup in Spain in 2018
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To support its diversification into activewear, Superdry will act as...
To support its diversification into activewear, Superdry will act as the official clothing supplier of the U.K. delegation at the Invictus Games, a paralympic-style event taking place next October in Sydney, Australia
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Ortovox has released a new film that illustrates the origin...
Ortovox has released a new film that illustrates the origin and the values of the brand
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Article
World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
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Article
Amazon launches private label activewear
Amazon has gone ahead with the launch of its private labels for sports products, with three brands at three distinct price points – at least one of them at price levels in the same range as some of the international brands sold by the online retailer.The three brands include Goodsport ...
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News briefs
As part of the partnership between Adidas and Zalando, customers...
As part of the partnership between Adidas and Zalando, customers can create their own sneakers through Zalando.de. This has been an option for several years on the Adidas brand's online store with Miadidas, which enables consumers to pick their own colors, materials and soles. That same option has become available ...
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Adidas, Nike and Rapha Racing were among the winners this...
Adidas, Nike and Rapha Racing were among the winners this year at the International Retail Property Market (Mapic) in Cannes earlier this month. Nike was named “Retailer of the Year.” Adidas' new flagship store on New York's Fifth Avenue was crowned for “Best Store Design.” Rapha's “clubhouse” cycling stores were ...
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Kasper Rorsted, chief executive at the Adidas Group, was quoted...
Kasper Rorsted, chief executive at the Adidas Group, was quoted as saying in Bild am Sonntag during the weekend that the company would have a problem if one of its partners was found guilty of breaking the law. The quote was placed in the context of the Adidas group's partnership ...
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After confirming the high degree of its reputation in Norway...
After confirming the high degree of its reputation in Norway through a survey among retailers and customers, Rottefella has decided to launch its first full-fledged collection of clothing. The Norwegian brand of cross-country ski bindings says the new brand-building initiative will not be restricted to apparel for Nordic skiing. The ...
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Intersport France has launched a new WeLoveSki pass that allows...
Intersport France has launched a new WeLoveSki pass that allows the holder to rent skis, snowboards, boots and ski poles throughout the snow season. The pass is sold exclusively by Intersport at www.intersport-rent.fr. The company will make available only 2,000 passes for this winter. The price for the pass is ...
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Schoeller Textil has won the Swiss Design Prize for its...
Schoeller Textil has won the Swiss Design Prize for its heated E-soft-shell fabric technology
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News briefs
Puma has finalized a contract to be the official supplier...
Puma has finalized a contract to be the official supplier of the jerseys for the AC Milan team for five years, starting with the 2018/19 season, replacing Adidas ahead of schedule after a partnership of 20 years. Reportedly, the Leaping Cat will be paying an annual sponsorship fee of €12 ...
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Joma has announced a global online marketing campaign to congratulate...
Joma has announced a global online marketing campaign to congratulate its best tennis players of the year. At the end of the tennis season, the brand said it wanted to thank its sponsored tennis players for the results they achieved during the season. The campaign targets an audience aged between ...
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Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
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News briefs
Three Norwegian sporting goods brands have been named winners of...
Three Norwegian sporting goods brands have been named winners of the prestigious DOGA design award by Design and Architecture organization in Oslo. Northern Playground was recognized for the design of its zipped collection of baselayers. The Bjørn Dæhlie brand of sports clothing won an award for its recent re-branding project ...
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Lewis Hamilton, the world champion in Formula One racing, will...
Lewis Hamilton, the world champion in Formula One racing, will be the face of Puma's new 24/7 campaign for men's training
