More about brands – Page 225
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Short stops
Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
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Article
North America pulls Under Armour down
Revising its targets for the year downward, Under Armour announced a 5 percent overall sales decrease to $1,405 million and a drop of 9.1 percentage points to 4.4. percent in the operating margin for the third quarter. Sales increased at double-digit rates in every region except in North America, where ...
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Article
Under Armour may drop some categories
Under Armour is considering pulling out of product categories that have remained relatively marginal for the brand such as tennis, outdoor and fishing, according to The Wall Street Journal. The planned pullout from the tennis sector would be in contrast with the brand's sponsorship of Andy Murray, the third-ranked male ...
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Article
American retail tensions flatten Amer Sports’ sales
A rise in underlying sales of outdoor apparel helped Amer Sports to slightly raise the turnover of its outdoor division for the third quarter, but the group's sales were flattened by sluggishness in the American wholesale market, which led to declining sales in ball sports and a flat turnover in ...
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Article
Vans strides ahead
There were no signs of a slowdown in the third quarter for the Vans brand, which delivered a 26 percent sales increase in constant currencies and led the growth of the outdoor and action sports division at VF Corp.The performance encouraged VF to raise its forecast again for this full ...
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Article
Buoyant European demand for Columbia
Columbia Sportswear has met robust demand in Europe, the Middle East in Africa (EMEA) in the third quarter, with a regional sales increase of 15 percent in constant currencies.The increase has helped the U.S. outdoor company to report a sales increase of 1 percent to $747.4 million for the quarter. ...
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News briefs
Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox....
Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox. This service allows customers to get a mix of products shipped directly to their front door on a regular basis. Similar to other subscription services like Birchbox or Five Four, ArmourBox allows customers to try on the products and keep ...
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Short stops
Lululemon and Under Armour have settled a legal dispute relating...
Lululemon and Under Armour have settled a legal dispute relating to patents on their sports bras, each agreeing to pay their own legal expenses
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News briefs
Bloomberg has unleashed a strong buzz in the industry with...
Bloomberg has unleashed a strong buzz in the industry with a report that Amazon is testing a new private label of apparel for running, yoga and other sports activities, made by factories that work for Lululemon and Under Armour. Observers feel that the initiative will affect lower-priced retailers like H&M ...
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News briefs
Asics has teamed up with Tayin Research & Development, a...
Asics has teamed up with Tayin Research & Development, a Taiwanese company, for the development of a new technique that is said to create personalized midsoles in just 15 seconds using microwave technology. The development is still in the testing phase but the sports brand said the use of microwave ...
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News briefs
Pharrel Williams, the international pop star, has put his name...
Pharrel Williams, the international pop star, has put his name on an exclusive version of Adidas' Hu NMD sneaker for Chanel. The model in black features the words Pharrell and Chanel. Williams, a longtime Adidas ambassador, also became a Chanel model at the Chanel Métiers d'Art show last December and ...
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News briefs
Kempa has unveiled an ultralight, robust sport shoe made in...
Kempa has unveiled an ultralight, robust sport shoe made in part with Kevlar fibers. The Attack Pro Contender is the flagship product in Kempa's new special Caution collection. The shoe uses a patented matrix material made from Kevlar and designed to withstand enormous loads. The shoe is an advance on ...
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News briefs
Paris Saint-Germain (PSG) has signed up a fashion collaboration with...
Paris Saint-Germain (PSG) has signed up a fashion collaboration with the Rolling Stones, the legendary music group also known for its famous tongue-and-lips logo. This symbol, which has been used on a number of LP covers and merchandise creations of the rock band, is now featured in the designs of ...
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News briefs
Bollé has enlarged its Sport Protective range of glasses with...
Bollé has enlarged its Sport Protective range of glasses with three models for adults. Initially launched in 2014, the range only included kids' glasses until now. The new products are equipped with a lateral and frontal shock absorption system, a ventilation system to prevent moisture and steam, and an adjustable ...
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News briefs
+++ Dainese is coming out with a new brand of...
+++ Dainese is coming out with a new brand of technical garments, Dainese Settantadue (72), which is presented as a contemporary interpretation of its iconic motorcycle clothing +++
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News briefs
Fusalp, the pioneering French brand of skiwear, is launching its...
Fusalp, the pioneering French brand of skiwear, is launching its first fully-fledged advertising campaign since its takeover by Sophie and Jean-Philippe Lacoste four years ago. Intended to support sales of its present autumn/winter collection, the campaign is animated by a top French fashion model, Constance Jablonski.
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News briefs
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping...
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping Sole, won the ADI Design Index 2017 prize for innovation in finished products. Launched last year and inspired by a Japanese technique, the shoe is the first one that envelops the foot, guaranteeing a personalized fit and comfort through its ...
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News briefs
Puma has announced a long-term partnership deal with Jimmy Vicaut....
Puma has announced a long-term partnership deal with Jimmy Vicaut. The French sprinter and current European 100m record holder will wear Puma both on and off the track. The athlete will also be featured in marketing campaigns for the brand. Vicaut, 25, has run under 10 seconds for the 100m ...
