More about brands – Page 226
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News briefs
Puma is said to be in talks about taking over...
Puma is said to be in talks about taking over the sponsorship of the AC Milan football club from Adidas next year. However, the discussions reportedly revolve around a sponsorship fee of only €10 million to €15 million per year, about half what the company is paying for Arsenal in ...
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Lotto Sport Italia has signed an agreement to be the...
Lotto Sport Italia has signed an agreement to be the first official technical sponsor of Italy's national men's and women's paddle tennis teams for the next three years, starting next spring. Coming from a couple of Latin American countries and Spain, paddle tennis is a growing sport in Italy, where ...
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Under Armour has announced that Yusra Mardini is the latest...
Under Armour has announced that Yusra Mardini is the latest addition to its roster of international athletes. The sports brand will accompany the athlete in her journey to the 2020 Tokyo Olympics. Yursa fled Syria in 2015 to compete as a freestyle and butterfly swimmer in the Rio Olympics a ...
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After winning the German Brand Award 2017 this past summer,...
After winning the German Brand Award 2017 this past summer, Keller Sports also received the German Design Award 2018 in the category of “excellent communications web design web.” The German multi-channel retailer based in Munich has a premium positioning in the market and offers a narrow selection of branded products online. It ...
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Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Short stops
Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
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Molten will replace Adidas as the official ball supplier...
Molten will replace Adidas as the official ball supplier for the Uefa Europa League under a three-year contract starting in 2018
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Adidas is extending its sponsorship of the Fulham FC club...
Adidas is extending its sponsorship of the Fulham FC club in England until 2023
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Article
Under Armour opens more stores in Europe
Under Armour has opened its first store in Russia, in the Metropolis Shopping Center in Moscow. The company, which has its own Russian sales office, says it eyes a major expansion in the country through the opening of other stores and factory outlets and an online-store in the near future.We ...
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Article
Adidas starts customized shoe production
Adidas is preparing to sell in London and Paris the first batches of customized running footwear made at its automated Speedfactory in Ansbach, Germany. The company is launching the AM4 project, which stands for “Adidas Made For” and consists of running shoe models designed for runners, in six cities.The shoes ...
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News briefs
Adidas America plans to expand the capacity of its campus...
Adidas America plans to expand the capacity of its campus in Portland, Oregon in the next three years to accommodate up to 2,800 people, up from a current level of 2,700, says the Oregonian. Mark King, chief executive of Adidas America, also told the newspaper that the Big a wants ...
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News briefs
Amazon is adding a new distribution center equipped with advanced...
Amazon is adding a new distribution center equipped with advanced robotic technology in the Bolton region that will employ 1,200 new people. In Germany, meanwhile, Amazon reportedly suffered delivery problems after strikes crippled six of its German logistics centers in early October. Verdi, a German trade union based in Berlin, ...
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The Adidas Group has closed the €425 million sale of...
The Adidas Group has closed the €425 million sale of TaylorMade, Adams Golf and Ashworth to KPS Capital Partners
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Adidas has opened the world's largest Adidas Originals store in...
Adidas has opened the world's largest Adidas Originals store in Chicago, covering 460 square meters in Wicker Park
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News briefs
Columbia Sportswear has emerged largely victorious from a patent infringement...
Columbia Sportswear has emerged largely victorious from a patent infringement lawsuit over one of its Omni-Heat reflective technology designs. In late September, a jury in the U.S. District Court of San Diego awarded $3,018,000 in damages against another US-based snow apparel company Seirus Innovative Accessories, headquartered in San Diego. The ...
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Women's Wear Daily reports that Adidas has shelved a suit...
Women's Wear Daily reports that Adidas has shelved a suit against Juicy Couture in an Oregon court over the Three Stripes logo, following a settlement whose terms were not revealed
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News briefs
Decathlon is going to launch a new private label for...
Decathlon is going to launch a new private label for Nordic walking, called Inovik, during the autumn/winter 2018/19 season. It recently introduced other new private brands: Itwit for paddle sports, and Olaian for surfing. Sport-guide indicates that it is also working on a brand for rugby.
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News briefs
Faradei, a Russian supplier of sports equipment and footwear, has...
Faradei, a Russian supplier of sports equipment and footwear, has expanded its product range by adding an Arctic line, consisting of footwear that can withstand extremely cold temperatures, down to -60 degrees centigrade. For Faradei, which generates about 60 percent of its revenues from contracts with the Russian Army, the ...
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News briefs
Dainese, D-Air Lab and Enel (Ente Nazionale per l'Energia Elettrica)...
Dainese, D-Air Lab and Enel (Ente Nazionale per l'Energia Elettrica) have collaborated on the development of the Safety Jacket, an innovative jacket which is meant to protect workers from the consequences of an impact or fall while working at a height. D-Air Lab is a start-up linked to Dainese. The ...
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News briefs
Bollé has enlarged its Sport Protective range of glasses with...
Bollé has enlarged its Sport Protective range of glasses with three models for adults. Initially launched in 2014, the range only included kids' glasses until now. The new products are equipped with a lateral and frontal shock absorption system, a ventilation system to prevent moisture and steam, and an adjustable ...
