More about brands – Page 227
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Munich, the Spanish futsal brand, has launched its first line...
Munich, the Spanish futsal brand, has launched its first line of running shoes, called R-X +++ Riccardo Tisci, who left the position of creative director at Givenchy at the beginning of this year, has indicated on Instagram that he is working on another collaboration with Nike as he did last ...
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News briefs
Anta Sports Products has been picked to become the official...
Anta Sports Products has been picked to become the official sports apparel supplier for the Olympic and Paralympic Winter Games due to be held in Beijing in 2022. The leading Chinese sports company has already been a supplier for the Chinese Olympic Committee and the Chinese Olympic team for the ...
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Intersport France has become the official retail partner for the...
Intersport France has become the official retail partner for the French Football Federation (FFF) for four seasons until 2021, focusing on the three French national teams (men, women and youth) and amateur football, involving about 4,000 affiliated clubs. The deal will enable Intersport to make special offers to French football ...
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According to numerous press reports that Adidas declined to confirm,...
According to numerous press reports that Adidas declined to confirm, the Big a will stop sponsoring AC Milan in 2018 or 2019, after the expiration of a 20-year-old contract that pays the strong Italian Series A football club €19.7 million per year. Under Armour and New Balance are said to ...
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Erik Liedtke, the executive board member of the Adidas Group...
Erik Liedtke, the executive board member of the Adidas Group responsible for global brands, has won the Chief Marketing Officer of the Year award from the Ludwig Maximilian University of Munich. He took over the responsibility in 2014 after running Adidas' sport performance division.
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For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
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The Tecnica Group's Moon Boot, which is growing strongly right...
The Tecnica Group's Moon Boot, which is growing strongly right now, is one of 111 garments and accessories that have been selected for an exhibition running from last Oct. 1 through Jan. 28 at New York's Museum of Modern Art, covering its entire floor. Called “Items: Is Fashion Modern,” the ...
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Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
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Nike is extending its sponsorship of the Portuguese Football Federation...
Nike is extending its sponsorship of the Portuguese Football Federation through 2024
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New Balance is terminating its sponsorship contract with Ben Stokes,...
New Balance is terminating its sponsorship contract with Ben Stokes, vice-captain of the England cricket team, who has been indefinitely suspended due to an incident in Bristol
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Oakley signs on as the official sponsor for helmets and...
Oakley signs on as the official sponsor for helmets and smart eyewear of the 2017 Ironman World Championships
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Odlo has announces its partnership with the Norwegian biathlon federation,...
Odlo has announces its partnership with the Norwegian biathlon federation, NSSF, becoming its official supplier starting in May 2018
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Dakine has signed up three female surfers, Carissa Moore, Courtney...
Dakine has signed up three female surfers, Carissa Moore, Courtney Conlogue and Johanne Defay
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Mueller Sports Medicine partners with the World Federation of Athletic...
Mueller Sports Medicine partners with the World Federation of Athletic Training and Therapy as its official supplier of sports medicine products
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Article
Adidas rejigs European management
The Adidas Group is replacing its managing directors in France, Iberia and Italy, as part of a management reshuffle that saw these three executives assume more international functions while the group's European structure has been streamlined.Under the latest structure, which has just become effective, the Adidas Group's business has been ...
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Article
New management changes at Columbia
Columbia Sportswear has appointed Russ Hopcus to be the new president for its Prana brand. The group also reported the departure of Stuart Redsun, senior vice president and chief marketing officer of the group, and said that Joe Boyle, president of the Columbia brand, will also take care marketing for ...
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Article
Adidas and Puma deploy stores in India
Growing Indian demand for training and athleisure products is fueling increased sales in the country for some of the leading international brands, which are starting to deploy their own stores in the country.The Adidas Group reportedly achieved the strongest gains as its sales reached 1,513 crore rupees (€195.8m-$231.8m) for the ...
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News briefs
Under Armour is preparing to open a flagship store later...
Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across ...
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Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
